To: | Hi Marley, Inc. (trademarks@wsgr.com) |
Subject: | U.S. Trademark Application Serial No. 88430330 - HI - 52283-TM1003 |
Sent: | July 31, 2019 02:13:01 PM |
Sent As: | ecom123@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88430330
Mark: HI
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Correspondence Address: WILSON SONSINI GOODRICH & ROSATI
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Applicant: Hi Marley, Inc.
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Reference/Docket No. 52283-TM1003
Correspondence Email Address: |
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The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
INTRODUCTION
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and services of the parties. See 15 U.S.C. §1052(d). Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”). In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017). Only those factors that are “relevant and of record” need be considered. M2 Software, Inc. v. M2 Commc’ns, Inc., 450 F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d 1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1744 (TTAB 2018).
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Applicant's mark is "HI" & Design for "downloadable software for communication between insurance companies and its customers; downloadable software for instant messaging; downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; downloadable chatbot software using artificial intelligence for customer support communications; downloadable software for uploading photos, note taking, and translating text into different languages; downloadable software for viewing information about and interacting with insurance companies; downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; software for customers to review their experience with insurance companies" in International Class 9 and "online non-downloadable software for communication between insurance companies and its customers; online non-downloadable software for instant messaging; online non-downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; online non-downloadable chatbot software using artificial intelligence for customer support communication; online non-downloadable software for uploading photos, note taking, and translating text into different languages; online non-downloadable software for viewing information about and interacting with insurance companies; online non-downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; online non-downloadable software for customers to review their experience with insurance companies" in International Class 42.
Already registered is the mark "HI" & Design for "computer application software for mobile phones, smartphones and tablet computers for remotely controlling wireless consumer electronics and home automation systems, for home monitoring and control of wired and wireless electronic devices, and for aggregating social network information in real time" in International Class 9.
Similarity of the Marks
The respective marks, "HI" & Design and "HI" & Design, are confusingly similar, as set forth below.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).
When comparing marks, “[t]he proper test is not a side-by-side comparison of the marks, but instead whether the marks are sufficiently similar in terms of their commercial impression such that [consumers] who encounter the marks would be likely to assume a connection between the parties.” Cai v. Diamond Hong, Inc., __ F.3d __, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1368, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012)); TMEP §1207.01(b). The proper focus is on the recollection of the average purchaser, who retains a general rather than specific impression of trademarks. In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re St. Helena Hosp., 774 F.3d 747, 750-51, 113 USPQ2d 1082, 1085 (Fed. Cir. 2014); Geigy Chem. Corp. v. Atlas Chem. Indus., Inc., 438 F.2d 1005, 1007, 169 USPQ 39, 40 (CCPA 1971)); TMEP §1207.01(b).
When evaluating a composite mark consisting of words and a design, the word portion is normally accorded greater weight because it is likely to make a greater impression upon purchasers, be remembered by them, and be used by them to refer to or request the goods or services. In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181, 1184 (TTAB 2018) (citing In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)); TMEP §1207.01(c)(ii). Thus, although marks must be compared in their entireties, the word portion is often considered the dominant feature and is accorded greater weight in determining whether marks are confusingly similar, even where the word portion has been disclaimed. In re Viterra Inc., 671 F.3d at 1366-67, 101 USPQ2d at 1911 (citing Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 1570-71, 218 USPQ2d 390, 395 (Fed. Cir. 1983)). In the present case, both applicant's and registrant's marks are composite marks containing one word and a similar design. While the designs of speech or thought bubbles are highly similar, the word portions are identical, "HI".
Therefore, the marks are confusingly similar and create the same overall commercial impression.
Generally, the greater degree of similarity between the applied-for mark and the registered mark, the lesser the degree of similarity between the goods or services of the parties is required to support a finding of likelihood of confusion. In re C.H. Hanson Co., 116 USPQ2d 1351, 1353 (TTAB 2015) (citing In re Opus One Inc., 60 USPQ2d 1812, 1815 (TTAB 2001)); In re Thor Tech, Inc., 90 USPQ2d 1634, 1636 (TTAB 2009).
Similarity of the Goods and Services
Applicant seeks registration of its mark for "downloadable software for communication between insurance companies and its customers; downloadable software for instant messaging; downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; downloadable chatbot software using artificial intelligence for customer support communications; downloadable software for uploading photos, note taking, and translating text into different languages; downloadable software for viewing information about and interacting with insurance companies; downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; software for customers to review their experience with insurance companies" and "online non-downloadable software for communication between insurance companies and its customers; online non-downloadable software for instant messaging; online non-downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; online non-downloadable chatbot software using artificial intelligence for customer support communication; online non-downloadable software for uploading photos, note taking, and translating text into different languages; online non-downloadable software for viewing information about and interacting with insurance companies; online non-downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; online non-downloadable software for customers to review their experience with insurance companies".
The goods identified in the cited registration are "computer application software for mobile phones, smartphones and tablet computers for remotely controlling wireless consumer electronics and home automation systems, for home monitoring and control of wired and wireless electronic devices, and for aggregating social network information in real time".
Applicant’s goods and services are closely related to registrant’s goods as set forth below.
The evidence of record demonstrates that applicant's software for instant messaging, personal assistance, scheduling, appointment reminders, customer support communications, and note taking and registrant's software for controlling electronics and home automation are commonly offered together by home automation software manufacturers under the same mark and through the same trade channels to the same type of consumers. Specifically, the attached Internet evidence consists of excerpted website printouts from home automation software manufacturers. See attached excerpts from http://www.amazon.com/, http://store.google.com/, http://www.home-assistant.io/, and http://www.apple.com/. For example, in the attached website from Amazon, the company offers software for controlling home electronic devices, instant messaging, personal assistance, appointment reminders, and note taking. See attached website excerpt. Similarly, Google provides a software for personal assistance, home automation, scheduling, appointment reminders, note taking, and instant messaging. See attached website excerpts. The attached Internet evidence, establishes that the same entity commonly provides the relevant goods and services and markets the goods and services under the same mark. Thus, applicant’s and registrant’s goods and services are considered related for likelihood of confusion purposes. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
Therefore, upon encountering "HI" & Design used for "downloadable software for communication between insurance companies and its customers; downloadable software for instant messaging; downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; downloadable chatbot software using artificial intelligence for customer support communications; downloadable software for uploading photos, note taking, and translating text into different languages; downloadable software for viewing information about and interacting with insurance companies; downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; software for customers to review their experience with insurance companies" and "online non-downloadable software for communication between insurance companies and its customers; online non-downloadable software for instant messaging; online non-downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; online non-downloadable chatbot software using artificial intelligence for customer support communication; online non-downloadable software for uploading photos, note taking, and translating text into different languages; online non-downloadable software for viewing information about and interacting with insurance companies; online non-downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; online non-downloadable software for customers to review their experience with insurance companies", and "HI" & Design used for "computer application software for mobile phones, smartphones and tablet computers for remotely controlling wireless consumer electronics and home automation systems, for home monitoring and control of wired and wireless electronic devices, and for aggregating social network information in real time", consumers are likely to be confused as to the source of the goods and services.
In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the mark in the referenced application. Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.
IDENTIFICATION OF GOODS AND SERVICES
Class 9:
Class 42:
Applicant may substitute the following wording, if accurate, with suggested amendments in bold:
Class 9: downloadable software for communication between insurance companies and its customers; downloadable software for instant messaging; downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; downloadable chatbot software using artificial intelligence for customer support communications; downloadable software for uploading photos, note taking, and translating text into different languages; downloadable software for viewing information about and interacting with insurance companies; downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; downloadable computer software for customers to review their experience with insurance companies
Class 42: providing online non-downloadable software for communication between insurance companies and its customers; providing online non-downloadable software for instant messaging; providing online non-downloadable intelligent personal assistant software for voice recognition, natural language processing, and scheduling and appointment reminders; providing online non-downloadable chatbot software using artificial intelligence for customer support communication; providing online non-downloadable software for uploading photos, note taking, and translating text into different languages; providing online non-downloadable software for viewing information about and interacting with insurance companies; providing online non-downloadable software for managing insurance policies, administering insurance coverage, and processing insurance payments, claims and policies; providing online non-downloadable software for customers to review their experience with insurance companies
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
RESPONSE GUIDELINES
To expedite prosecution of the application, applicant is encouraged to file its response to this Office action online via the Trademark Electronic Application System (TEAS), which is available at http://www.gov.uspto.report/trademarks/teas/index.jsp. If applicant has technical questions about the TEAS response to Office action form, applicant can review the electronic filing tips available online at http://www.gov.uspto.report/trademarks/teas/e_filing_tips.jsp and e-mail technical questions to TEAS@uspto.gov.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this nonfinal Office action
If applicant has any questions or requires assistance in responding to this Office Action, please telephone the assigned examining attorney.
Matthew Howell
/Matthew Howell/
Examining Attorney
Trademark Law Office 123
(571)270-0992
matthew.howell@uspto.gov
RESPONSE GUIDANCE