United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88427479
Mark: NATIONWIDE MARKETING GROUP
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Correspondence Address: |
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Applicant: Nationwide Marketing Group, LLC
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Reference/Docket No. N/A
Correspondence Email Address: |
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The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: September 04, 2019
Phone/Email Response Suggested:
Introduction:
Search of Office’s Database of Marks:
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
Summary of Issues:
Disclaimer Required:
In this case, applicant must disclaim all the wording in the mark because it is not inherently distinctive. These unregistrable terms at best are merely descriptive of a characteristic, feature, or purpose applicant’s services. See 15 U.S.C. §1052(e)(1); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012); TMEP §§1213, 1213.03(a).
The attached dictionary evidence shows that “NATIONWIDE” means “[t]hroughout a whole nation”, “MARKETING” means “[t]he strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales”, and “GROUP” means “[a] number of individuals or things considered or classed together because of similarities”.
In addition, the term “MARKETING” is used in applicant’s identification of services: “Business marketing and consulting services for retailer members of the cooperative” (emphasis added). By using this term in the identification of services, the applicant has recognized that these terms are the common commercial or generic name of these services generally understood by the average consumers in the United States. See TMEP §1402.01.
Therefore, taken together, “NATIONWIDE MARKETING GROUP” would be perceived as describing a characteristic, feature, or purpose applicant’s services, i.e., applicant’s marketing services for individuals classed together because of similarities throughout a whole nation.
Furthermore, the trademark examining attorney has attached evidence from third party marketing service providers using this wording to refer to marketing services, which demonstrates a consumer’s knowledge of the descriptiveness of the terms as describing applicant’s marketing services. Specifically:
All the evidence demonstrates that the wording “NATIONWIDE MARKETING GROUP” is descriptive of a characteristic, feature, or purpose applicant’s services, i.e., applicant’s marketing services for individuals classed together because of similarities throughout a whole nation.
Applicant may respond to this issue by submitting a disclaimer in the following format:
No claim is made to the exclusive right to use “NATIONWIDE MARKETING GROUP” apart from the mark as shown.
For an overview of disclaimers and instructions on how to satisfy this issue using the Trademark Electronic Application System (TEAS), see the Disclaimer webpage.
Identification of Services – Amendment Required:
THIS PARTIAL REQUIREMENT APPLIES ONLY TO THE SERVICES SPECIFIED THEREIN
The wording listed below from the identification of services is indefinite and must be clarified for the reasons stated. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01.
The wording “cooperative buying service of consumer electronics, consumer appliances, televisions, furniture and other goods for retail members of cooperative” in the identification of services is indefinite and must be clarified. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01. Applicant must amend this wording to specify the purpose of the cooperative, e.g., “Cooperative buying services for retail members of the cooperative featuringconsumer electronics, consumer appliances, televisions, furniture, and other goods”. See TMEP §1402.01.
To address the above issues, applicant may adopt any or all of the following identifications, with the necessary information added, if accurate (proposed changes shown in
bold typeface; proposed deletions shown in strikethrough):
International Class 035: ): Cooperative buying services for retail members of the cooperative featuring of consumer electronics, consumer appliances, televisions, furniture and other goods for retail members of
cooperative; Business marketing and consulting services for retailer members of the cooperative
For assistance with identifying and classifying services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
Bar Information Required:
Attorney bar information required. Applicant’s attorney has provided the name of the U.S. state of his bar membership. Applicant’s attorney must also provide the following bar information: (1) his bar membership number, if the bar provides one; and (2) the year of his or her admission to the bar. 37 C.F.R. §2.17(b)(3). This information is required for all U.S.-licensed attorneys who are representing trademark applicants at the USPTO. Id. If the attorney’s bar does not issue bar membership numbers, applicant must state this for the record. See id.
For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this nonfinal Office action
/Anna Oakes/
Anna J. Oakes
Examining Attorney
Law Office 103
(571) 272-2569
aoakes1@uspto.gov
RESPONSE GUIDANCE