TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88402798

Filing Date: 04/25/2019

To the Commissioner for Trademarks:

MARK: JUICE IT UP! SMOOTHIES·BOWLS·JUICES (stylized and/or with design, see mark)

The literal element of the mark consists of JUICE IT UP! SMOOTHIES·BOWLS·JUICES.
The applicant is not claiming color as a feature of the mark. The mark consists of stylized lettering with lettering JUICE IT UP appearing above SMOOTHIES BOWLS JUICES. A stylized exclamation point is at the end of JUICE IT UP, and a dot appears between the words SMOOTHIES BOWLS and BOWLS JUICES.
The applicant, SJB Brands, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      17915 Sky Park Circle, Ste. J
      Irvine, California 92614
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 032:  fruit and vegetable juice, smoothies, and fruit and vegetable bowls
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 043:  restaurant services featuring fruit and vegetable juices, juice smoothies and bowls
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The applicant's current Attorney Information:
      Katherine B. Sales, Esq. and Daniel M. Cislo, Esq., Reg. No. 32,973 Kelly Cunningham, Esq., Reg. No. 43,570 David B. Sandelands, Esq., Reg. No. 46,023 Mark D. Nielsen, Esq., Reg. No. 52,068 Peter S. Veregge, Esq., Reg. No. 55,698 Travers R. Morgan, Esq., Reg. No. 75,287 Kristin B. Kosinski, Esq., Reg. No. 45,599 C. Wook Pak, Esq., Reg. No. 50,504 Jeffrey G. Sheldon, Esq., Reg. No. 27,953 Katherine M. Bond, Esq., Reg. No. 66,381 of CISLO & THOMAS, LLP      12100 Wilshire Boulevard, Suite 1700
      Los Angeles, California 90025
      United States
      310-979-9190(phone)
      310 394-4477(fax)
      tmk@cislo.com (authorized)
The attorney docket/reference number is 19-38727.

The applicant's current Correspondence Information:

Katherine B. Sales, Esq.

CISLO & THOMAS, LLP

12100 Wilshire Boulevard, Suite 1700

Los Angeles, California 90025

310-979-9190(phone)

310 394-4477(fax)

tmk@cislo.com;ksales@cislo.com; ksylvester@cislo.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Katherine B. Sales/   Date: 04/25/2019
Signatory's Name: Katherine B. Sales, Esq.
Signatory's Position: Attorney of Record, Reg. No. 72,026, California Bar Member
Payment Sale Number: 88402798
Payment Accounting Date: 04/26/2019

Serial Number: 88402798
Internet Transmission Date: Thu Apr 25 18:05:27 EDT 2019
TEAS Stamp: USPTO/BAS-X.X.XXX.XX-2019042518052720297
6-88402798-620e3102fa9558952ead95e942852
6aabfcec9406c45a1f3dd47fa20f0881b18-DA-8
681-20190425175145529152