To: | Element Brand Holding, LLC (david.b@ohcbrands.com) |
Subject: | U.S. Trademark Application Serial No. 88397102 - E ELEMENT - N/A |
Sent: | July 10, 2019 01:15:21 PM |
Sent As: | ecom118@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 Attachment - 32 Attachment - 33 Attachment - 34 Attachment - 35 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88397102
Mark: E ELEMENT
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Correspondence Address:
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Applicant: Element Brand Holding, LLC
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Reference/Docket No. N/A
Correspondence Email Address: |
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The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: July 10, 2019
Prior Pending Application
In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the mark in the referenced application. Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.
Section 2(d) Likelihood of Confusion Refusals
Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods of the parties. See 15 U.S.C. §1052(d). Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”). In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017). Only those factors that are “relevant and of record” need be considered. M2 Software, Inc. v. M2 Commc’ns, Inc., 450 F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d 1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1744 (TTAB 2018).
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
U.S. Registration No. 4377335 – Partial Refusal
This refusal is limited to the goods identified as “Cooking apparatus and devices, namely, barbeques and grills, barbeque grills, gas grills, barbeque smokers; electric grills, charcoal grills, portable wood pellet grills and hibachis; electric indoor and outdoor grills; Torch burners, namely, propane and butane gas torches for culinary and cooking purpose; utility lighters for lighting barbeque grills; Grill accessories, namely, warming trays, smoker boxes, charcoal grill conversion units for converting charcoal grills to electric smokers, grilling plates for cooking, searing, browning, barbecuing and grilling food; Lava rock for use in barbeque grills; electric sous-vide cookers; ovens; gas burners; electric ceramic cookers.”
Comparison of the Marks
The applicant’s mark is ELEMENT with a design of a stylized letter “E.” The registrant’s mark is ELEMENT IQ.
When evaluating a composite mark consisting of words and a design, the word portion is normally accorded greater weight because it is likely to make a greater impression upon purchasers, be remembered by them, and be used by them to refer to or request the goods and/or services. In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181, 1184 (TTAB 2018) (citing In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)); TMEP §1207.01(c)(ii). Thus, although marks must be compared in their entireties, the word portion is often considered the dominant feature and is accorded greater weight in determining whether marks are confusingly similar, even where the word portion has been disclaimed. In re Viterra Inc., 671 F.3d at 1366-67, 101 USPQ2d at 1911 (citing Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 1570-71, 218 USPQ2d 390, 395 (Fed. Cir. 1983)).
The dominant part of the applicant’s mark is identical to the dominant portion of the registrant’s mark.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).
The applicant has simply deleted matter from the registered mark to form its mark.
Comparison of the Goods
The registrant’s goods are identified as “A heat sensing and heat distribution system sold as an integral component feature of convection ovens, cooking ovens, domestic cooking ovens, table top cooking ovens, and electric grills; A heat sensing and heat distribution system comprised of heating elements sold as an integral component feature of countertop microwave ovens, electric toasters, electric deep fryers, electric induction cooktops, electric frypans, electric skillets, electric food blenders, and heated electric food blenders.” The applicant’s goods that are subject to this refusal are identified as “Cooking apparatus and devices, namely, barbeques and grills, barbeque grills, gas grills, barbeque smokers; electric grills, charcoal grills, portable wood pellet grills and hibachis; electric indoor and outdoor grills; Torch burners, namely, propane and butane gas torches for culinary and cooking purpose; utility lighters for lighting barbeque grills; Grill accessories, namely, warming trays, smoker boxes, charcoal grill conversion units for converting charcoal grills to electric smokers, grilling plates for cooking, searing, browning, barbecuing and grilling food; Lava rock for use in barbeque grills; electric sous-vide cookers; ovens; gas burners; electric ceramic cookers.”
The registrant’s goods are elements and systems sold as features of some of the applicant’s goods. As identified the other goods that are subject to this refusal are goods that would be used with the registrant’s goods.
The applicant’s and registrant’s marks are similar in appearance and sound. The registrant’s goods would be components of the applicant’s goods or would be a part of goods that are used together and therefore are complementary. The goods are related. Consumers are likely to be confused and mistakenly believe that the goods come from the same source. Registration is therefore refused under Section 2(d) of the Trademark Act for the goods specified.
U.S. Registration No. 4641712 – Partial Refusal
This refusal is limited to the goods identified as “electric sous-vide cookers; electric ceramic cookers.”
Comparison of the Marks
When evaluating a composite mark consisting of words and a design, the word portion is normally accorded greater weight because it is likely to make a greater impression upon purchasers, be remembered by them, and be used by them to refer to or request the goods and/or services. In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181, 1184 (TTAB 2018) (citing In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)); TMEP §1207.01(c)(ii). Thus, although marks must be compared in their entireties, the word portion is often considered the dominant feature and is accorded greater weight in determining whether marks are confusingly similar, even where the word portion has been disclaimed. In re Viterra Inc., 671 F.3d at 1366-67, 101 USPQ2d at 1911 (citing Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 1570-71, 218 USPQ2d 390, 395 (Fed. Cir. 1983)).
In a likelihood of confusion determination, the marks in their entireties are compared for similarities in appearance, sound, connotation, and commercial impression. In re i.am.symbolic, llc, 866 F.3d 1315, 1323, 123 USPQ2d 1744, 1748 (Fed. Cir. 2017); Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973); TMEP §1207.01(b)-(b)(v).
In the present case, the dominant part of the applicant’s mark is ELEMENT and registrant’s mark is ELEMENT. The literal or dominant part of the marks are identical in appearance, sound, and meaning, “and have the potential to be used . . . in exactly the same manner.” In re i.am.symbolic, llc, 116 USPQ2d 1406, 1411 (TTAB 2015), aff’d, 866 F.3d 1315, 123 USPQ2d 1744 (Fed. Cir. 2017). Additionally, because the literal portions are identical, these marks are likely to engender the same connotation and overall commercial impression when considered in connection with applicant’s and registrant’s respective goods. Id.
Therefore, the marks are confusingly similar.
Comparison of the Goods
The registrant’s goods are identified as “Commercial food and beverage preparation equipment, namely, electric programmable precision temperature controlled water heating equipment for use in commercial food and beverage preparation.” The applicant’s goods that are subject to this refusal are identified as “electric sous-vide cookers; electric ceramic cookers.”
The attached evidence from several websites shows that sous vide cooking machines use heated water to cook and shows that those cookers are used in commercial kitchens.
In this case, the registration uses broad wording to describe its water heating apparatus, which presumably encompasses all goods of the type described, including applicant’s more narrow sous vide cookers and ceramic cookers. See, e.g., In re Solid State Design Inc., 125 USPQ2d 1409, 1412-15 (TTAB 2018); Sw. Mgmt., Inc. v. Ocinomled, Ltd., 115 USPQ2d 1007, 1025 (TTAB 2015). Thus, applicant’s and registrant’s goods are legally identical. See, e.g., In re i.am.symbolic, llc, 127 USPQ2d 1627, 1629 (TTAB 2018) (citing Tuxedo Monopoly, Inc. v.Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1336, 209 USPQ 986, 988 (C.C.P.A. 1981); Inter IKEA Sys. B.V. v. Akea, LLC, 110 USPQ2d 1734, 1745 (TTAB 2014); Baseball Am. Inc. v. Powerplay Sports Ltd., 71 USPQ2d 1844, 1847 n.9 (TTAB 2004)).
Additionally, the goods of the parties have no restrictions as to nature, type, channels of trade, or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Thus, applicant’s and registrant’s goods are related.
The applicant’s and registrant’s marks are identical. The goods potentially are the same, or at the very least are used in commercial kitchens by the same customers. Consumers are likely to be confused and mistakenly believe that the goods come from the same source. Registration is therefore refused under Section 2(d) of the Trademark Act for the goods specified.
Identification of Goods
Cooking apparatus and devices, namely, barbeques and grills, barbeque grills, gas grills, barbeque smokers; electric grills, charcoal grills, portable wood pellet grills and hibachis; electric indoor and outdoor grills; Torch burners, namely, propane and butane gas torches for culinary and cooking purpose; utility lighters for lighting barbeque grills; Grill accessories, namely, warming trays, smoker boxes, charcoal grill conversion units for converting charcoal grills to electric smokers, grilling plates for cooking, searing, browning, barbecuing and grilling food; Lava rock for use in barbeque grills; sinks; electric sous-vide cookers; refrigerators, cooking ovens; gas burners; electric ceramic slow cookers
Applicant may amend the identification to clarify or limit the goods and/or services, but not to broaden or expand the goods and/or services beyond those in the original application or as acceptably amended. See 37 C.F.R. §2.71(a); TMEP §1402.06. Generally, any deleted goods and/or services may not later be reinserted. See TMEP §1402.07(e).
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this nonfinal Office action
/Kelley L. Wells/
Trademark Attorney
Law Office 118
571-272-9312
kelley.wells@uspto.gov
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