UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88390500
MARK: STUD
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Maro, Gregory
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
ISSUE/MAILING DATE: 6/27/2019
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Registration of the applied-for mark is refused because of a likelihood of confusion with the mark sin U.S. Registration Nos. 5001081 and 2366035. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the attached registrations.
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Applicant’s mark is STUD for “Spirits, Alcoholic mixed beverages except beers, Alcoholic carbonated beverages, except beer, Alcoholic beverages, namely, digestifs, Alcoholic beverages, namely, flavor-infused whiskey, Alcoholic punches, Alcoholic beverages containing fruit, Alcoholic energy drinks, Alcoholic beverages except beers, Alcoholic extracts, Alcoholic bitters, Alcoholic aperitif bitters, Alcoholic cocktails containing milk, Alcoholic ice, Alcoholic essences, Alcoholic cocktail mixes, Alcoholic fruit extracts, Alcoholic fruit cocktail drinks, Alcoholic egg nog, Alcoholic cocktails in the form of frozen pops, Alcoholic cocktails in the form of non-chilled gelatins, Alcoholic cocktails in the form of chilled gelatins, Alcoholic cocktail mixes, Prepared alcoholic cocktail, Alcoholic fruit cocktail drinks, Alcoholic malt coolers, Alcoholic beverage produced from a brewed malt base with natural flavors, Flavored malt-based alcoholic beverages, excluding beers, Alcoholic punch, Alcoholic punches, Baijiu, Hard lemonade, Hard cider, Nira, Pre-mixed alcoholic beverages, other than beer-based, Rum, Rum punch, Rum-based beverages, Rum infused with vitamins, Rum, Vodka, Gin, Tequila, Tequila infused with vitamins, Whiskey, Whiskey, Whiskey spirits, Corn whiskey, Irish whiskey, Sake, Absinthe, Cognac, Alcoholic bitters, Alcoholic aperitif bitters.”
U.S. Registration No. 5001081 is STUD PREMIUM VODKA for “vodka”.
U.S. Registration No. 2366035 is STUD SERVICE STOUT for “Malt beverages, namely, beer and ale”
Similarity of the Marks
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).
In this case, the applicant’s mark is similar in sound, appearance and commercial impression to the registered marks. All three marks being with the wording STUD, which is spelled and pronounced the same way in each mark. Moreover, the wording creates similar commercial impressions when used in connection to alcoholic beverages, namely, that the alcohol is as tough and strong as young men or animals meant for breeding. See evidence at http://www.merriam-webster.com/dictionary/stud and http://www.ahdictionary.com/word/search.html?q=stud.
Although marks are compared in their entireties, one feature of a mark may be more significant or dominant in creating a commercial impression. See In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Nat’l Data Corp., 753 F.2d 1056, 1058, 224 USPQ 749, 751 (Fed. Cir. 1985); TMEP §1207.01(b)(viii), (c)(ii). Disclaimed matter that is descriptive of or generic for a party’s goods is typically less significant or less dominant when comparing marks. In re Detroit Athletic Co., 903 F.3d 1297, 1305, 128 USPQ2d 1047, 1050 (Fed. Cir. 2018) (citing In re Dixie Rests., Inc., 105 F.3d 1405, 1407, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997)); TMEP §1207.01(b)(viii), (c)(ii). In this case, the wording “PREMIUM VODKA” in U.S. Registration Nos. 5001081 and the wording “STOUT” in U.S. Registration No. 2366035 has been disclaimed by the registrants. Therefore, the wording is not nearly as significant as the wording “STUD” in the registered marks.
Moreover, the wording “SERVICE” in U.S. Registration No. 2366035 does not obviate the similarities between the applied-for and registered marks. Although applicant’s mark does not contain the entirety of the registered mark, applicant’s mark is likely to appear to prospective purchasers as a shortened form of registrant’s mark. See In re Mighty Leaf Tea, 601 F.3d 1342, 1348, 94 USPQ2d 1257, 1260 (Fed. Cir. 2010) (quoting United States Shoe Corp., 229 USPQ 707, 709 (TTAB 1985)). Thus, merely omitting some of the wording from a registered mark may not overcome a likelihood of confusion. See In re Mighty Leaf Tea, 601 F.3d 1342, 94 USPQ2d 1257; In re Optica Int’l, 196 USPQ 775, 778 (TTAB 1977); TMEP §1207.01(b)(ii)-(iii). In this case, applicant’s mark does not create a distinct commercial impression from the registered mark because it contains some of the wording in the registered mark and does not add any wording that would distinguish it from that mark.
Therefore, because the marks share the same dominant wording and because the marks are similar in sound, appearance, and commercial impression, the marks are confusingly similar.
Relatedness of the Goods
In this case, the applicant’s goods are commonly provided by the same parties, under the same marks, and through the same trade channels. See evidence at http://www.smirnoff.com/en-us/ (providing vodka, mixed alcoholic beverages, carbonated alcoholic beverages, alcoholic punches, alcoholic coolers, and malt based beverages under the SMIRNOFF mark), http://www.liquor.com/brands/seagrams/#gs.lmwa9o (providing vodka, rum, gin, whiskey, digestifs, liquors mixed alcoholic beverages, carbonated alcoholic beverages, alcoholic punches, alcoholic coolers, and malt based beverages under the SEAGRAMS mark), http://www.stgeorgespirits.com/spirits/# (offering vodkas, gins, whiskeys, absinthe, brandy, cognac, and liqueurs under the ST. GEORGE SPIRITS mark), http://bols.com/products/spirits (providing vodka, liquor, and spirts under the BOLS mark), http://www.totalwine.com/beer/brand/bud-light?tab=fullcatalog&viewall=true&text=bud%20light (offering beer, malt beverages, mixed alcoholic beverages, mixed cocktails and other alcoholic beverages under the BUD LIGHT mark), and http://www.coronausa.com/our-cerveza offering beer, malt beverages, mixed alcoholic beverages, mixed cocktails and other alcoholic beverages under the CORONA mark).
Moreover, the vodka goods identified in U.S. Registration No. 5001081 are primary and common ingredients in the “Alcoholic mixed beverages except beers,…Alcoholic punches, Alcoholic beverages containing fruit,…Alcoholic beverages except beers,…Alcoholic cocktails containing milk,…Alcoholic cocktail mixes,…Alcoholic fruit cocktail drinks,…Alcoholic cocktails in the form of frozen pops, Alcoholic cocktails in the form of non-chilled gelatins, Alcoholic cocktails in the form of chilled gelatins, Alcoholic cocktail mixes, Prepared alcoholic cocktail, Alcoholic fruit cocktail drinks,…Alcoholic punch, Alcoholic punches,…Pre-mixed alcoholic beverages, other than beer-based.” See evidence at http://www.google.com/search?q=vodka+popsicles&rlz=1C1GGRV_enUS766US766&oq=vodka+pops&aqs=chrome.0.0j69i57j0l4.3928j0j7&sourceid=chrome&ie=UTF-8 (showing a recipe for vodka pops), http://www.google.com/search?rlz=1C1GGRV_enUS766US766&ei=crgTXansFauQggemx4bwCQ&q=vodka+jello&oq=vodka+jello&gs_l=psy-ab.3..0l10.28279.28842..29129...0.0..0.127.474.3j2......0....1..gws-wiz.......0i71.B6LMIlZEa2E (offering recipes for vodka jello shots), http://www.marieclaire.com/food-cocktails/g3282/vodka-cocktails/ (offering recipes for alcoholic drinks featuring vodka), and http://www.thespruceeats.com/best-vodka-cocktails-761221. Therefore, if the applied-for mark on the various alcoholic beverages contain the goods identified by the registrant, consumers may understand that the registrant’s STUD PREMIUM VODKA is the key ingredient in the applicant’s alcoholic beverages.
Lastly, the goods identified by the applicant and registrants are likely to be sold through the same trade channels, namely, through liquor stores and webstores. See evidence at http://www.totalwine.com/ (selling a wide variety of spirits including tequila, essences, and liqueurs in the same store) and http://drizly.com/liquor/c4 (selling beer and a wide variety of alcoholic beverages through the same online webstore).
Therefore, because the goods identified by the applicant are commonly provided by the same parties, under the same marks, are provided through the same trade channels, or are used in the creation or mixing of the goods of the other, the goods are considered related.
Because the applicant’s mark is confusingly similar to the registrant’s mark, and because the applicant’s goods are related to the goods of the registrants, a likelihood of confusion exists and registration is refused pursuant to Section 2(d) of the Trademark Act.
Response to 2(d) Refusal
Applicant should note the following additional ground for possible refusal.
PRIOR-FILED APPLICATIONS – APPLICANT NOT ENTITLED TO REGISTER – APPLICANT MAY PRESENT ARGUMENTS
In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the mark in the referenced application. Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.
While applicant is not required to respond to the issue of the pending application, applicant must respond to the Section 2(d) Refusal and requirements below within six months of the mailing date of this Office action to avoid abandonment.
AMENDMENT OF THE IDENTIFICATION OF GOODS AND SERVICES REQUIRED
The applicant provided the following identification of goods and services:
Class 33 - |
Spirits, Alcoholic mixed beverages except beers, Alcoholic carbonated beverages, except beer, Alcoholic beverages, namely, digestifs, Alcoholic beverages, namely, flavor-infused whiskey, Alcoholic punches, Alcoholic beverages containing fruit, Alcoholic energy drinks, Alcoholic beverages except beers, Alcoholic extracts, Alcoholic bitters, Alcoholic aperitif bitters, Alcoholic cocktails containing milk, Alcoholic ice, Alcoholic essences, Alcoholic cocktail mixes, Alcoholic fruit extracts, Alcoholic fruit cocktail drinks, Alcoholic egg nog, Alcoholic cocktails in the form of frozen pops, Alcoholic cocktails in the form of non-chilled gelatins, Alcoholic cocktails in the form of chilled gelatins, Alcoholic cocktail mixes, Prepared alcoholic cocktail, Alcoholic fruit cocktail drinks, Alcoholic malt coolers, Alcoholic beverage produced from a brewed malt base with natural flavors, Flavored malt-based alcoholic beverages, excluding beers, Alcoholic punch, Alcoholic punches, Baijiu, Hard lemonade, Hard cider, Nira, Pre-mixed alcoholic beverages, other than beer-based, Rum, Rum punch, Rum-based beverages, Rum infused with vitamins, Rum, Vodka, Gin, Tequila, Tequila infused with vitamins, Whiskey, Whiskey, Whiskey spirits, Corn whiskey, Irish whiskey, Sake, Absinthe, Cognac, Alcoholic bitters, Alcoholic aperitif bitters |
In general, commas should be used in an identification (1) to separate a series of related items identified within a particular category of goods or services, (2) before and after “namely,” and (3) between each item in a list of goods or services following “namely” (e.g., personal care products, namely, body lotion, bar soap, shampoo). Id. Semicolons generally should be used to separate a series of distinct categories of goods or services within an international class (e.g., personal care products, namely, body lotion; deodorizers for pets; glass cleaners). Id.
If modifying one of the duplicate entries, applicant may amend it to clarify or limit the goods, but not to broaden or expand the goods beyond those in the original application or as acceptably amended. See 37 C.F.R. §2.71(a); TMEP §1402.06. Also, generally, any deleted goods and/or services may not later be reinserted. TMEP §1402.07(e).
Proprietary wording, such as a registered term, should not be used in identifications, which should consist of generic everyday wording for the goods. See TMEP §§1402.01, 1402.09. A registered mark indicates origin in one particular party and so may not be used to identify goods that originate in a party other than that registrant. TMEP §1402.09 (citing Camloc Fastener Corp. v. Grant, 119 USPQ 264, 264 n.1 (TTAB 1958)).
The applicant may amend the identification of goods and services to the following, if accurate:
Class 33 - |
Spirits, Alcoholic mixed beverages except beers, Alcoholic carbonated beverages, except beer, Alcoholic beverages, namely, digestifs, Alcoholic beverages, namely, flavor-infused whiskey, Alcoholic punches, Alcoholic beverages containing fruit, Alcoholic energy drinks, Alcoholic beverages except beers, Alcoholic extracts, Alcoholic bitters, Alcoholic aperitif bitters, Alcoholic cocktails containing milk, Alcoholic ice, Alcoholic essences, Alcoholic cocktail mixes, Alcoholic fruit extracts, Alcoholic fruit cocktail drinks, Alcoholic egg nog, Alcoholic cocktails in the form of frozen pops, Alcoholic cocktails in the form of non-chilled gelatins, Alcoholic cocktails in the form of chilled gelatins, Prepared alcoholic cocktail, Alcoholic malt coolers, Alcoholic beverage produced from a brewed malt base with natural flavors, Flavored malt-based alcoholic beverages, excluding beers, Alcoholic punch, Baijiu, Hard lemonade, Hard cider, Nira, Pre-mixed alcoholic beverages, other than beer-based, Rum, Rum punch, Rum-based beverages, Rum infused with vitamins, Vodka, Gin, Tequila, Tequila infused with vitamins, Whiskey, Whiskey spirits, Corn whiskey, Irish whiskey, Sake, Absinthe, Cognac, |
ADVISORY – ENTIRE MARK MAY NOT BE DISCLAIMED
Response guidelines. For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
/Mark S. Tratos/
Mark S. Tratos
Trademark Examining Attorney
Law Office 113
(571) 270-3575
Mark.Tratos@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.