Offc Action Outgoing

PLAYTIME

Allied Esports International, Inc.

U.S. Trademark Application Serial No. 88359895 - PLAYTIME - AEINT.003T


United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88359895

 

Mark:  PLAYTIME

 

 

 

 

Correspondence Address: 

Jeffrey L. Van Hoosear

KNOBBE, MARTENS, OLSON & BEAR, LLP

2040 MAIN STREET, 14TH FLOOR

IRVINE CA 92614

 

 

 

Applicant:  Allied Esports International, Inc.

 

 

 

Reference/Docket No. AEINT.003T

 

Correspondence Email Address: 

 efiling@knobbe.com

 

 

 

FINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA).  A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action. 

 

Issue date:  January 07, 2020

 

 INTRODUCTION

 

This Office action is in response to applicant’s communication filed on December 12, 2019.

 

In a previous Office action dated June 13, 2019, the trademark examining attorney refused registration of the applied-for mark based on the following: Trademark Act Section 2(d) and Refusal under Trademark Act Sections 1 and 45.  In addition, applicant was required to satisfy the following requirement:  Description of the Mark.

 

Based on applicant’s response, the trademark examining attorney notes that the following requirement has been satisfied: Description of the Mark.  See TMEP §§713.02, 714.04. 

 

Further, the trademark examining attorney maintains and now makes FINAL the refusals in the summary of issues below.  See 37 C.F.R. §2.63(b); TMEP §714.04.

 

SUMMARY OF ISSUES MADE FINAL that applicant must address:

  • Trademark Act Section 2(d)
  • Refusal under Trademark Act Sections 1 and 45, because the specimen does not show the applied-for mark in use in commerce in International Class 41.   

Regarding Applicant’s arguments against the refusal to register the mark under Trademark Act Section 2(d), 15 U.S.C. Section 1052(d), the examining attorney has considered the applicant’s arguments carefully but has found them unpersuasive.  For the reasons below, the refusal under Section 2(d) is maintained and made FINAL. 

 

Registration was refused under Trademark Act Section 2(d), 15 U.S.C. Section 1052(d), because the mark for which registration is sought so resembles the mark shown in U.S. Registration No. 5309226 as to be likely, when used in connection with the identified services, as to cause confusion, or to cause mistake, or to deceive.

 

Applicant applied to register the mark PLAYTIME and design for “Hosting social entertainment events, namely, video game events, tournaments and competitions, for others; entertainment services, namely, organizing and conducting video game events, tournaments and competitions; providing a venue for watching live and streaming esports events, tournaments and competitions; providing a web site featuring information about videogame tournaments, events, and competitions.”  The registered mark is PLAY TIME GAME ARENA THE NEXT LEVEL OF GAMING for “Entertainment services, namely, providing mobile game trailers for video game purposes; Entertainment services, namely, hosting video game parties and events.”

 

The applicant believes the respective marks of the parties are different, because the applicant’s mark contains a pyramid and sun designs and the registrant’s mark contains a “play button element.” The applicant maintains that the respective marks of the parties are visually and phonetically different and that the word PLAYTIME should be given limited protection. The applicant encloses US Registration Nos. 3550699 and 4608804 to show that the word PLAYTIME is weak and has co-existed with the registrant’s mark.

 

For these reasons, the applicant feels that the marks create a different overall impression to the consumer.  The examining attorney respectfully disagrees with this conclusion.

 

Third-party registrations are entitled to little weight on the issue of confusing similarity because the registrations are “not evidence that the registered marks are actually in use or that the public is familiar with them.”  In re Midwest Gaming & Entm’t LLC, 106 USPQ2d 1163, 1167 n.5 (TTAB 2013) (citing In re Mighty Leaf Tea, 601 F.3d 1342, 1346, 94 USPQ2d 1257, 1259 (Fed. Cir. 2010)); see TMEP §1207.01(d)(iii).  Moreover, the existence on the register of other seemingly similar marks does not provide a basis for registrability for the applied-for mark.  AMF Inc. v. Am. Leisure Prods., Inc., 474 F.2d 1403, 1406, 177 USPQ 268, 269 (C.C.P.A. 1973); In re Total Quality Grp., Inc., 51 USPQ2d 1474, 1477 (TTAB 1999).

 

Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression.  Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v).  “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.”  In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).

 

Consumers are generally more inclined to focus on the first word, prefix, or syllable in any trademark or service mark.  See Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1372, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005) (finding similarity between VEUVE ROYALE and two VEUVE CLICQUOT marks in part because “VEUVE . . . remains a ‘prominent feature’ as the first word in the mark and the first word to appear on the label”); Century 21 Real Estate Corp. v. Century Life of Am., 970 F.2d 874, 876, 23 USPQ2d 1698, 1700 (Fed Cir. 1992) (finding similarity between CENTURY 21 and CENTURY LIFE OF AMERICA in part because “consumers must first notice th[e] identical lead word”); see also In re Detroit Athletic Co., 903 F.3d 1297, 1303, 128 USPQ2d 1047, 1049 (Fed. Cir. 2018) (finding “the identity of the marks’ two initial words is particularly significant because consumers typically notice those words first”).

 

The applicant’s mark is PLAYTIME and design and the registrant’s mark is PLAY TIME GAME ARENA THE NEXT LEVEL OF GAMING and design. The marks of the parties are similar in sound, appearance and meaning.

 

Although marks are compared in their entireties, one feature of a mark may be more significant or dominant in creating a commercial impression.  See In re Detroit Athletic Co., 903 F.3d 1297, 1305, 128 USPQ2d 1047, 1050 (Fed. Cir. 2018) (citing In re Dixie Rests., 105 F.3d 1405, 1407, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997)); TMEP §1207.01(b)(viii), (c)(ii).  Greater weight is often given to this dominant feature when determining whether marks are confusingly similar.  See In re Detroit Athletic Co., 903 F.3d at 1305, 128 USPQ2d at 1050 (citing In re Dixie Rests., 105 F.3d at 1407, 41 USPQ2d at 1533-34).

 

In this case, the first and most dominant part of each party’s mark is the word PLAYTIME. The marks of the parties create a very similar commercial impression. Therefore, the similarities in the elements that exist are sufficient to find a likelihood of confusion.

 

B. THE SERVICES OF THE PARTIES ARE RELATED.

 

The applicant believes the services of the parties are unrelated, because mobile game trailers for video game purposes and social entertainment services will not be offered together. For this reason, the applicant believes the services of the parties are different.

 

Respectfully, the examining attorney disagrees with this conclusion. 

 

The compared services need not be identical or even competitive to find a likelihood of confusion.  See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i).  They need only be “related in some manner and/or if the circumstances surrounding their marketing are such that they could give rise to the mistaken belief that [the services] emanate from the same source.”  Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i).

 

The applicant’s services are “Hosting social entertainment events, namely, video game events, tournaments and competitions, for others; entertainment services, namely, organizing and conducting video game events, tournaments and competitions; providing a venue for watching live and streaming esports events, tournaments and competitions; providing a web site featuring information about videogame tournaments, events, and competitions” and the registrant’s services are “Entertainment services, namely, providing mobile game trailers for video game purposes; Entertainment services, namely, hosting video game parties and events.” The services of the parties are related, because mobile game trailers for video game parties are used for the purpose of hosting different social events for parties.  In addition, the registrant’s mobile game trailers are also used to conduct all manner of video game competitions.  The examining attorney encloses Internet references from GAMETRUCKPARTY.COM, GAMEREVENTSRVA.COM, MEGAWATTGAMETRAILER.COM and IGAMETRAILER.COM showing the services of the respective parties are related. In addition, the examining attorney encloses several prior registrations showing the services of the parties appearing under a common service mark.

 

Determining likelihood of confusion is based on the description of the services stated in the application and registration at issue, not on extrinsic evidence of actual use.  See In re Detroit Athletic Co., 903 F.3d 1297, 1307, 128 USPQ2d 1047, 1052 (Fed. Cir. 2018) (citing In re i.am.symbolic, llc, 866 F.3d 1315, 1325, 123 USPQ2d 1744, 1749 (Fed. Cir. 2017)).  

 

In this case, the registration uses broad wording to describe, in pertinent part,  Entertainment services, namely, hosting video game parties and events,” which presumably encompasses all  services of the type described, including applicant’s more narrow “Hosting social entertainment events, namely, video game events, tournaments and competitions, for others; entertainment services, namely, organizing and conducting video game events, tournaments and competitions; providing a venue for watching live and streaming esports events, tournaments and competitions”.  See, e.g., In re Solid State Design Inc., 125 USPQ2d 1409, 1412-15 (TTAB 2018); Sw. Mgmt., Inc. v. Ocinomled, Ltd., 115 USPQ2d 1007, 1025 (TTAB 2015).  Thus, applicant’s and registrant’s services are legally identical.  See, e.g., In re i.am.symbolic, llc, 127 USPQ2d 1627, 1629 (TTAB 2018) (citing Tuxedo Monopoly, Inc. v.Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1336, 209 USPQ 986, 988 (C.C.P.A. 1981); Inter IKEA Sys. B.V. v. Akea, LLC, 110 USPQ2d 1734, 1745 (TTAB 2014); Baseball Am. Inc. v. Powerplay Sports Ltd., 71 USPQ2d 1844, 1847 n.9 (TTAB 2004)).

 

Additionally, the services of the parties have no restrictions as to nature, type, channels of trade, or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.”  In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)).  Thus, applicant’s and registrant’s services are related.

 

Because of the similarities between the marks and the services of the parties, a likelihood of confusion is created.

 

For the foregoing reasons, the refusal to register the mark under Trademark Act Section 2(d) is continued and made FINAL.

 

THE SPECIMEN DO NOT SHOW USE OF THE MARK FOR THE RELEVANT SERVICES

 

Registration was refused under Trademark Act Sections 1 and 45, because the specimen does not show the applied for mark in use in commerce in International Class 41.

 

The applicant argues that its YOUTUBE SCREEN shot shows use of the mark in relation to “providing a venue for watching live and streaming esports events, tournaments and competition.”

 

For this reason, the applicant believes its specimens are acceptable. Respectfully, the examining attorney disagrees with this assertion.

 

Registration is refused because the specimen does not show the applied-for mark in use in commerce in International Class 41.  Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a), 1301.04(g)(i).  Specifically, the applicant’s specimen does not specify the nature of the applicant’s services. Without any prior knowledge of the applicant’s business, consumers viewing the enclosed YOUTUBE screenshot would not know what service the applicant is providing. The YOUTUBE specimen does not show use for hosting a social entertainment event or providing a venue for any type of video gaming competition. In addition, a YOUTUBE video is not the equivalent of a website.

 

An application based on Trademark Act Section 1(a) must include a specimen showing the applied-for mark in use in commerce for each international class of services identified in the application or amendment to allege use.  15 U.S.C. §1051(a)(1); 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a). 

 

Examples of specimens for services include advertising and marketing materials, brochures, photographs of business signage and billboards, and webpages that show the mark used in the actual sale, rendering, or advertising of the services.  See TMEP §1301.04(a), (h)(iv)(C).  Specimens comprising advertising and promotional materials must show a direct association between the mark and the services.  TMEP §1301.04(f)(ii).

 

Applicant may respond to this refusal by satisfying one of the following for each applicable international class:

 

(1)        Submit a different specimen (a verified “substitute” specimen) that (a) was in actual use in commerce at least as early as the filing date of the application and (b) shows the mark in actual use in commerce for the services identified in the application.  A “verified substitute specimen” is a specimen that is accompanied by the following statement made in a signed affidavit or supported by a declaration under 37 C.F.R. §2.20:  “The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application.”  The substitute specimen cannot be accepted without this statement.

 

(2)        Amend the filing basis to intent to use under Section 1(b), for which no specimen is required.  This option will later necessitate additional fee(s) and filing requirements such as providing a specimen.

 

For an overview of both response options referenced above and instructions on how to satisfy either option online using the Trademark Electronic Application System (TEAS) form, please go to http://www.gov.uspto.report/trademarks/law/specimen.jsp.

 

This refusal is continued and made FINAL.

 

TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:  Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.  See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820.  TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services.  37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.  However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.  

 

How to respond.  Click to file a request for reconsideration of this final Office action that fully resolves all outstanding requirements and refusals and/or click to file a timely appeal to the Trademark Trial and Appeal Board (TTAB) with the required filing fee(s).

 

 

/Charles L. Jenkins, Jr./

Charles L. Jenkins, Jr.

Trademark Attorney

Law Office 112

571-272-9305

charles.jenkins@uspto.gov

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 88359895 - PLAYTIME - AEINT.003T

To: Allied Esports International, Inc. (efiling@knobbe.com)
Subject: U.S. Trademark Application Serial No. 88359895 - PLAYTIME - AEINT.003T
Sent: January 07, 2020 05:03:35 PM
Sent As: ecom112@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on January 07, 2020 for

U.S. Trademark Application Serial No. 88359895

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/Charles L. Jenkins, Jr./

Charles L. Jenkins, Jr.

Trademark Attorney

Law Office 112

571-272-9305

charles.jenkins@uspto.gov

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from January 07, 2020, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·         Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·         Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·         Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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