Response to Office Action

SMILE DIRECT CLUB

SDC U.S. SMILEPAY SPV

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88356725
LAW OFFICE ASSIGNED LAW OFFICE 116
MARK SECTION
MARK FILE NAME http://uspto.report/TM/88356725/mark.png
LITERAL ELEMENT SMILE DIRECT CLUB
STANDARD CHARACTERS NO
USPTO-GENERATED IMAGE NO
COLOR(S) CLAIMED
(If applicable)
Color is not claimed as a feature of the mark.
DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
GOODS AND/OR SERVICES SECTION (current)
INTERNATIONAL CLASS 035
DESCRIPTION
Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware and access to licensed dental professionals; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 10/00/2016
        FIRST USE IN COMMERCE DATE At least as early as 10/00/2016
GOODS AND/OR SERVICES SECTION (proposed)
INTERNATIONAL CLASS 035
TRACKED TEXT DESCRIPTION
Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware and access to licensed dental professionals; Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and also coordinating treatment by licensed dental professionals through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
FINAL DESCRIPTION
Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and also coordinating treatment by licensed dental professionals through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
FILING BASIS Section 1(a)
       FIRST USE ANYWHERE DATE At least as early as 10/00/2016
       FIRST USE IN COMMERCE DATE At least as early as 10/00/2016
ADDITIONAL STATEMENTS SECTION
MISCELLANEOUS STATEMENT Applicant's response to the disclaimer request is attached.
        MISCELLANEOUS FILE NAME(S)
       ORIGINAL PDF FILE mis-20487401-20191207131519236954_._SMILE_DIRECT_CLUB_logo_mark_OA_response_88356725._Final.pdf
       CONVERTED PDF FILE(S)
       (12 pages)
\\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0002.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0003.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0005.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0006.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0007.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0008.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0009.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0010.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0011.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0012.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0013.JPG
       ORIGINAL PDF FILE mis-20487401-20191207131519236954_._e_Action_Response_for_SMILE_DIRECT_CLUB_word_and_design_mark.pdf
       CONVERTED PDF FILE(S)
       (15 pages)
\\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0014.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0015.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0016.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0017.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0018.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0019.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0020.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0021.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0022.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0023.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0024.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0025.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0026.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0027.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0028.JPG
       ORIGINAL PDF FILE mis-20487401-20191207131519236954_._esponse_for_SMILE_DIRECT_CLUB_Word___Design_Mark_in_Class_35.pdf
       CONVERTED PDF FILE(S)
       (25 pages)
\\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0029.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0030.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0031.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0032.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0033.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0034.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0035.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0036.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0037.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0038.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0039.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0040.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0041.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0042.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0043.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0044.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0045.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0046.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0047.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0048.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0049.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0050.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0051.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0052.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\567\88356725\xml6\ROA0053.JPG
ATTORNEY SECTION (current)
NAME Jami A. Gekas
ATTORNEY BAR MEMBERSHIP NUMBER NOT SPECIFIED
YEAR OF ADMISSION NOT SPECIFIED
U.S. STATE/ COMMONWEALTH/ TERRITORY NOT SPECIFIED
FIRM NAME FOLEY & LARDNER LLP
INTERNAL ADDRESS SUITE 2800
STREET 321 NORTH CLARK STREET
CITY CHICAGO
STATE Illinois
POSTAL CODE 60654-5313
COUNTRY US
PHONE 312-832-4500
FAX 312 832-4700
EMAIL ipdocketing@foley.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 116515-5024
ATTORNEY SECTION (proposed)
NAME Jami A. Gekas
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME FOLEY & LARDNER LLP
INTERNAL ADDRESS SUITE 2800
STREET 321 NORTH CLARK STREET
CITY CHICAGO
STATE Illinois
POSTAL CODE 60654-5313
COUNTRY United States
PHONE 312-832-4500
FAX 312 832-4700
EMAIL ipdocketing@foley.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 116515-5024
CORRESPONDENCE SECTION (current)
NAME JAMI A. GEKAS
FIRM NAME FOLEY & LARDNER LLP
INTERNAL ADDRESS SUITE 2800
STREET 321 NORTH CLARK STREET
CITY CHICAGO
STATE Illinois
POSTAL CODE 60654-5313
COUNTRY US
PHONE 312-832-4500
FAX 312 832-4700
EMAIL ipdocketing@foley.com; jgekas@foley.com; lvalenti-jordan@foley.com; jrodriguez@foley.com; smunoz@foley.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 116515-5024
CORRESPONDENCE SECTION (proposed)
NAME Jami A. Gekas
FIRM NAME FOLEY & LARDNER LLP
INTERNAL ADDRESS SUITE 2800
STREET 321 NORTH CLARK STREET
CITY CHICAGO
STATE Illinois
POSTAL CODE 60654-5313
COUNTRY United States
PHONE 312-832-4500
FAX 312 832-4700
EMAIL ipdocketing@foley.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 116515-5024
SIGNATURE SECTION
RESPONSE SIGNATURE /AJ Schumacher/
SIGNATORY'S NAME AJ Schumacher
SIGNATORY'S POSITION Associate Attorney, Foley & Lardner LLP, IL and WI bar member
DATE SIGNED 12/07/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Sat Dec 07 13:24:50 EST 2019
TEAS STAMP USPTO/ROA-XXX.XX.XX.X-201
91207132450357850-8835672
5-7006be68f9eac8ad288185c
1efbbc35c5237f12a1eef3749
2c4e210b7f634b20-N/A-N/A-
20191207131519236954



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88356725 SMILE DIRECT CLUB (Stylized and/or with Design, see http://uspto.report/TM/88356725/mark.png) has been amended as follows:

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 035 for Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware and access to licensed dental professionals; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
Original Filing Basis:
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 10/00/2016 and first used in commerce at least as early as 10/00/2016 , and is now in use in such commerce.

Proposed:
Tracked Text Description: Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware and access to licensed dental professionals; Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and also coordinating treatment by licensed dental professionals through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessoriesClass 035 for Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and also coordinating treatment by licensed dental professionals through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 10/00/2016 and first used in commerce at least as early as 10/00/2016 , and is now in use in such commerce.
The applicant's current attorney information: Jami A. Gekas. Jami A. Gekas of FOLEY & LARDNER LLP, is located at

      SUITE 2800
      321 NORTH CLARK STREET
      CHICAGO, Illinois 60654-5313
      US
The docket/reference number is 116515-5024.

The phone number is 312-832-4500.

The fax number is 312 832-4700.

The email address is ipdocketing@foley.com

The applicants proposed attorney information: Jami A. Gekas. Jami A. Gekas of FOLEY & LARDNER LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at

      SUITE 2800
      321 NORTH CLARK STREET
      CHICAGO, Illinois 60654-5313
      United States
The docket/reference number is 116515-5024.

The phone number is 312-832-4500.

The fax number is 312 832-4700.

The email address is ipdocketing@foley.com

Jami A. Gekas submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
The applicant's current correspondence information: JAMI A. GEKAS. JAMI A. GEKAS of FOLEY & LARDNER LLP, is located at

      SUITE 2800
      321 NORTH CLARK STREET
      CHICAGO, Illinois 60654-5313
      US
The docket/reference number is 116515-5024.

The phone number is 312-832-4500.

The fax number is 312 832-4700.

The email address is ipdocketing@foley.com; jgekas@foley.com; lvalenti-jordan@foley.com; jrodriguez@foley.com; smunoz@foley.com

The applicants proposed correspondence information: Jami A. Gekas. Jami A. Gekas of FOLEY & LARDNER LLP, is located at

      SUITE 2800
      321 NORTH CLARK STREET
      CHICAGO, Illinois 60654-5313
      United States
The docket/reference number is 116515-5024.

The phone number is 312-832-4500.

The fax number is 312 832-4700.

The email address is ipdocketing@foley.com

ADDITIONAL STATEMENTS
Miscellaneous Statement
Applicant's response to the disclaimer request is attached.

Original PDF file:
mis-20487401-20191207131519236954_._SMILE_DIRECT_CLUB_logo_mark_OA_response_88356725._Final.pdf
Converted PDF file(s) ( 12 pages)
Miscellaneous File1
Miscellaneous File2
Miscellaneous File3
Miscellaneous File4
Miscellaneous File5
Miscellaneous File6
Miscellaneous File7
Miscellaneous File8
Miscellaneous File9
Miscellaneous File10
Miscellaneous File11
Miscellaneous File12
Original PDF file:
mis-20487401-20191207131519236954_._e_Action_Response_for_SMILE_DIRECT_CLUB_word_and_design_mark.pdf
Converted PDF file(s) ( 15 pages)
Miscellaneous File1
Miscellaneous File2
Miscellaneous File3
Miscellaneous File4
Miscellaneous File5
Miscellaneous File6
Miscellaneous File7
Miscellaneous File8
Miscellaneous File9
Miscellaneous File10
Miscellaneous File11
Miscellaneous File12
Miscellaneous File13
Miscellaneous File14
Miscellaneous File15
Original PDF file:
mis-20487401-20191207131519236954_._esponse_for_SMILE_DIRECT_CLUB_Word___Design_Mark_in_Class_35.pdf
Converted PDF file(s) ( 25 pages)
Miscellaneous File1
Miscellaneous File2
Miscellaneous File3
Miscellaneous File4
Miscellaneous File5
Miscellaneous File6
Miscellaneous File7
Miscellaneous File8
Miscellaneous File9
Miscellaneous File10
Miscellaneous File11
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Miscellaneous File17
Miscellaneous File18
Miscellaneous File19
Miscellaneous File20
Miscellaneous File21
Miscellaneous File22
Miscellaneous File23
Miscellaneous File24
Miscellaneous File25

SIGNATURE(S)
Response Signature
Signature: /AJ Schumacher/     Date: 12/07/2019
Signatory's Name: AJ Schumacher
Signatory's Position: Associate Attorney, Foley & Lardner LLP, IL and WI bar member

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    JAMI A. GEKAS
   FOLEY & LARDNER LLP
   SUITE 2800
   321 NORTH CLARK STREET
   CHICAGO, Illinois 60654-5313
Mailing Address:    Jami A. Gekas
   FOLEY & LARDNER LLP
   SUITE 2800
   321 NORTH CLARK STREET
   CHICAGO, Illinois 60654-5313
        
Serial Number: 88356725
Internet Transmission Date: Sat Dec 07 13:24:50 EST 2019
TEAS Stamp: USPTO/ROA-XXX.XX.XX.X-201912071324503578
50-88356725-7006be68f9eac8ad288185c1efbb
c35c5237f12a1eef37492c4e210b7f634b20-N/A
-N/A-20191207131519236954


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