To: | Blistex Inc. (CHIUSTM@LADAS.NET) |
Subject: | U.S. Trademark Application Serial No. 88352515 - HEMP AND SHEA HYDRATION - N/A |
Sent: | December 10, 2019 06:06:27 PM |
Sent As: | ecom123@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 Attachment - 32 Attachment - 33 Attachment - 34 Attachment - 35 Attachment - 36 Attachment - 37 Attachment - 38 Attachment - 39 Attachment - 40 Attachment - 41 Attachment - 42 Attachment - 43 Attachment - 44 Attachment - 45 Attachment - 46 Attachment - 47 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88352515
Mark: HEMP AND SHEA HYDRATION
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Correspondence Address: |
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Applicant: Blistex Inc.
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Reference/Docket No. N/A
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: December 10, 2019
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issues below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SEARCH OF OFFICE’S DATABASE OF MARKS
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
SECTION 2(e)(1) REFUSAL - MERELY DESCRIPTIVE
Registration is refused because the applied-for mark merely describes a feature, ingredient, characteristic, purpose, or function of applicant’s goods. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
Applicant’s mark is HEMP AND SHEA HYDRATION for “Non-medicated lip care preparations, non-medicated topical preparations for human use for lip and skin dryness, for moisturization, for lip irritations and for lip and skin care” in Class 3.
In this case, applicant describes its goods as lip care preparations, and topical preparations for use on the lips and skin to ease dryness and provide moisture. The term HEMP is defined as a tall widely cultivated Asian herb, cultivated for its tough fiber, edible seeds, and oil. See http://www.merriam-webster.com/dictionary/hemp (defining “hemp”). The term SHEA is defined as a small tropical African tree bearing oily nuts, which are used to make shea butter. Shea butter is a common ingredient used in cosmetic skin preparations. See http://www.lexico.com/en/definition/shea and http://www.lexico.com/en/definition/shea_butter (defining “shea” and “shea butter”). The term HYDRATION is defined as “to supply [something] with ample fluid or moisture.” See http://www.merriam-webster.com/dictionary/hydration (defining “hydration”).
Through the lens of applicants goods, applicant’s mark HEMP AND HYDRATION means lip and skin care preparations made using hemp and shea ingredients to promote moisture or fluid-retention in the lips and skin of the user. This is confirmed by applicant’s website, which describes the lip balm goods on the packaging as containing “hemp seed oil and shea butter for an extra boost of moisture.” See http://www.blistex.com/products/hemp-shea/ (also describing the ingredients of the goods as hemp seed oil for moisturizing, and shea butter for a “soothing result”).
Therefore, this wording describes an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s goods considering that applicant’s goods describe their function as treating lip and skin dryness and other irritations, and to moisturize the lips and skin.
Therefore, because applicant’s mark is merely descriptive of the services in the application, registration is refused pursuant to Section 2(e)(1) of the Trademark Act.
SUPPLEMENTAL REGISTER & DISCLAIMER ADVISORY
If applicant files an acceptable allegation of use and also amends to the Supplemental Register, the application effective filing date will be the date applicant met the minimum filing requirements under 37 C.F.R. §2.76(c) for an amendment to allege use. TMEP §§816.02, 1102.03; see 37 C.F.R. §2.75(b). In addition, the undersigned trademark examining attorney will conduct a new search of the USPTO records for conflicting marks based on the later application filing date. TMEP §§206.01, 1102.03.
Applicant may submit a disclaimer in the following format:
No claim is made to the exclusive right to use “HEMP AND SHEA” apart from the mark as shown.
TMEP §1213.08(a)(i).
For an overview of disclaimers and instructions on how to satisfy this issue using the Trademark Electronic Application System (TEAS), see the Disclaimer webpage.
SECTION 2(a) ADVISORY – POTENTIALLY DECEPTIVE, IDENTIFICATION AMENDMENTS REQUIRED
These features or characteristics are considered desirable for applicant’s goods. Specifically, hemp is sought after in skin care for reducing redness and inflammation, and for being deeply moisturizing, while shea, or more specifically shea butter, is known for being moisturizing without leaving a greasy residue on the skin. See, e.g., http://graydonskincare.com/blogs/beauty-tips/skin-benefits-of-hemp, http://www.healthline.com/health/hemp-oil-for-skin, and http://www.byrdie.com/hemp-oil-for-skin (articles extoling the health benefits of hemp oil, particularly in skin care products or routines); http://www.sheainstitute.com/asbi-library/21reasons/, http://www.healthline.com/health/beauty-skin-care/what-is-shea-butter, and http://www.walgreens.com/q/shea+butter+lip+balm (describing the positive benefits of skin care and lip care products that are made with shea). However, if some or all of the goods do not (or will not) in fact have or exhibit this feature or characteristic, then registration may be refused because the mark consists of or includes deceptive matter in relation to the identified goods. See 15 U.S.C. §1052(a); In re Budge Mfg. Co., 857 F.2d 773, 8 USPQ2d 1259 (Fed. Cir. 1988); TMEP §1203.02-.02(b).
To avoid such refusal, applicant may amend the identification to specify that the goods possess this relevant feature or characteristic. See TMEP §§1203.02(e)(ii), (f)(i), 1402.05 et seq. However, merely amending the identification to exclude goods or services with the named feature or characteristic will not avoid a deceptiveness refusal. TMEP §1203.02(f)(i).
In addition, applicant must amend the identification “non-medicated topical preparations for human use” for being overly-broad and indefinite. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01. Specifically, applicant must clarify the type of topical preparations being claimed, such as clarifying that the goods are “herbal creams,” “skin sprays,” “lotions, creams, and oils,” or “herbal extracts.”
Therefore, applicant may amend the identification to the following, if accurate:
Class 3: Non-medicated lip care preparations, non-medicated topical preparations being [specify preparations, e.g. lotions, creams and oils, lip balm, etc.] for human use for lip and skin dryness, for moisturization, for lip irritations and for lip and skin care; all of the foregoing containing shea butter, and ingredients derived solely from hemp with a delta-9 THC concentration of not more than .3% on a dry weight basis
For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this nonfinal Office action.
/Caile Reid/
Caile Reid
Examining Attorney
Law Office 123
(571) 270-0764
caile.reid@uspto.gov
RESPONSE GUIDANCE