TEAS Request Reconsideration after FOA

PURPLE REIGN

Alexandria Nicole Cellars LLC

TEAS Request Reconsideration after FOA

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1960 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Request for Reconsideration after Final Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88349496
LAW OFFICE ASSIGNED LAW OFFICE 128
MARK SECTION
MARK http://uspto.report/TM/88349496/mark.png
LITERAL ELEMENT PURPLE REIGN
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
OWNER SECTION (current)
NAME Alexandria Nicole Cellars LLC
STREET 2880 Lee Rd Suite D
CITY Prosser
STATE Washington
ZIP/POSTAL CODE 99350
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
OWNER SECTION (proposed)
NAME Alexandria Nicole Cellars LLC
STREET 2880 Lee Rd Suite D
CITY Prosser
STATE Washington
ZIP/POSTAL CODE 99350
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
EMAIL XXXX
ARGUMENT(S)
The applicant respectfully requests reconsideration of the refusal to register the mark "Purple Reign".
The Office Action notes that dilution could be a factor in considering the scope of protection of a differently filed mark, in this case, "Reign".
Reign is not a term associated with any particular source of origin or well-known brand. A basic internet search on Google or other search engines of the term "reign wine" immediately pulls up multiple entries of the use of the term "reign" and also even "purple reign" from multiple different producers of wine around the globe. Evidence of this is attached to this response.

As the Office Action notes, "the only exceptions are when (1) the matter common to the marks is merely descriptive or diluted, and not likely to be perceived by purchasers as distinguishing source, or (2) the compared marks in their entireties convey a significantly different commercial impression – neither of which is the case here.TMEP §1207.01(b)(iii); see, e.g., Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d 1344, 98 USPQ2d 1253 (Fed. Cir. 2011); Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 73 USPQ2d 1350 (Fed. Cir. 2004). "

In this instance, the term "reign" is merely descriptive or diluted, and does not distinguish source to any purchasers. The compared marks filed and not filed with the USPTO that exist in the marketplace when compared in their entirities convey different commercial impressions.

As the Office Action also notes, "The weakness or dilution of a particular mark is generally determined in the context of the number and nature of similar marks in use in the marketplace in connection with similar goods and/or services. See Nat’l Cable Tel. Ass’n, Inc. v. Am. Cinema Editors, Inc., 937 F.2d 1572, 1579-80, 19 USPQ2d 1424, 1430 (Fed. Cir. 1991); In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973). Evidence of widespread third-party use of similar marks with similar goods and/or services “is relevant to show that a mark is relatively weak and entitled to only a narrow scope of protection” in that particular industry or field. Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d 1369, 1373-74, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005); see In re Coors Brewing Co., 343 F.3d 1340, 1345, 68 USPQ2d 1059, 1062-63 (Fed. Cir. 2003)."

In this instance there is a number of similar and even identical marks in use in the marketplace with the same goods. There is widespread use by other parties other than applicant or the registered mark holder of not just similar marks, but the same mark, showing that the registered mark is relatively weak and entitled to only a narrow scope of protection, which in this instance Applicant argues should only be to deny a mark filed that is the exact same as the registered mark. Otherwise, the registered mark is interpreted too broadly to prevent fair use of a term with general application in the marketplace.

Applicant has identified at least six (6) other users other than Applicant or the registered mark holder of the same or a similar mark using the term "reign" somehow in relation to their exact same good, wine. Additionally Applicant has provided evidence of the use of "purple reign" by wine journalists. There are many more examples of use or "reign" being used to refer to various aspects of winemaking on the internet and in the marketplace.

In consideration of Applicant's prior arguments for registration, and this additional information, Applicant requests some relief from the USPTO for registration on either the principal or supplemental register, or any other protection for it's mark the USPTO may afford.


EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._ante_1966-2015__May_2018____Vinous_-_Explore_All_Things_Wine.pdf
       CONVERTED PDF FILE(S)
       (5 pages)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0002.JPG
        \\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0003.JPG
        \\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0004.JPG
        \\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0005.JPG
        \\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0006.JPG
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._Blood_Reign_in_Red_-_Slayer_Wine.pdf
       CONVERTED PDF FILE(S)
       (1 page)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0007.JPG
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._Free_Reign_by_Free_Spirit_Wines.pdf
       CONVERTED PDF FILE(S)
       (1 page)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0008.JPG
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._Fresh_Reign_-_De_Bortoli_.pdf
       CONVERTED PDF FILE(S)
       (1 page)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0009.JPG
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._Purple_Reign_by_another_winemaker.pdf
       CONVERTED PDF FILE(S)
       (1 page)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0010.JPG
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._Purple_Reign_by_another_winemaker_number_2.pdf
       CONVERTED PDF FILE(S)
       (1 page)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0011.JPG
       ORIGINAL PDF FILE evi_685611270-20200416153825215852_._Purple_Reign_by_another_winemaker_number_3.pdf
       CONVERTED PDF FILE(S)
       (1 page)
\\TICRS\EXPORT18\IMAGEOUT18\883\494\88349496\xml1\RFR0012.JPG
DESCRIPTION OF EVIDENCE FILE Digital files and photographs of marketplace goods evidencing dilution of any similarly interpreted marks.
CORRESPONDENCE INFORMATION (current)
NAME Jeffrey A Hank
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE jah@consumerpractice.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
CORRESPONDENCE INFORMATION (proposed)
NAME Jeffrey A Hank
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE jah@consumerpractice.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) contact@hanklegal.com
SIGNATURE SECTION
RESPONSE SIGNATURE /jah/
SIGNATORY'S NAME Jeffrey A Hank
SIGNATORY'S POSITION Attorney of record
SIGNATORY'S PHONE NUMBER 8554265529
DATE SIGNED 04/16/2020
AUTHORIZED SIGNATORY YES
CONCURRENT APPEAL NOTICE FILED NO
FILING INFORMATION SECTION
SUBMIT DATE Thu Apr 16 16:08:33 ET 2020
TEAS STAMP USPTO/RFR-XX.XX.XXX.XX-20
200416160833866665-883494
96-710893860912ea3197a65c
972db1d4a66132be816bb3103
2ca777ffd10cdc3a1-N/A-N/A
-20200416153825215852



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1960 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Request for Reconsideration after Final Action


To the Commissioner for Trademarks:

Application serial no. 88349496 PURPLE REIGN(Standard Characters, see http://uspto.report/TM/88349496/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

The applicant respectfully requests reconsideration of the refusal to register the mark "Purple Reign".
The Office Action notes that dilution could be a factor in considering the scope of protection of a differently filed mark, in this case, "Reign".
Reign is not a term associated with any particular source of origin or well-known brand. A basic internet search on Google or other search engines of the term "reign wine" immediately pulls up multiple entries of the use of the term "reign" and also even "purple reign" from multiple different producers of wine around the globe. Evidence of this is attached to this response.

As the Office Action notes, "the only exceptions are when (1) the matter common to the marks is merely descriptive or diluted, and not likely to be perceived by purchasers as distinguishing source, or (2) the compared marks in their entireties convey a significantly different commercial impression – neither of which is the case here.TMEP §1207.01(b)(iii); see, e.g., Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d 1344, 98 USPQ2d 1253 (Fed. Cir. 2011); Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 73 USPQ2d 1350 (Fed. Cir. 2004). "

In this instance, the term "reign" is merely descriptive or diluted, and does not distinguish source to any purchasers. The compared marks filed and not filed with the USPTO that exist in the marketplace when compared in their entirities convey different commercial impressions.

As the Office Action also notes, "The weakness or dilution of a particular mark is generally determined in the context of the number and nature of similar marks in use in the marketplace in connection with similar goods and/or services. See Nat’l Cable Tel. Ass’n, Inc. v. Am. Cinema Editors, Inc., 937 F.2d 1572, 1579-80, 19 USPQ2d 1424, 1430 (Fed. Cir. 1991); In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973). Evidence of widespread third-party use of similar marks with similar goods and/or services “is relevant to show that a mark is relatively weak and entitled to only a narrow scope of protection” in that particular industry or field. Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d 1369, 1373-74, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005); see In re Coors Brewing Co., 343 F.3d 1340, 1345, 68 USPQ2d 1059, 1062-63 (Fed. Cir. 2003)."

In this instance there is a number of similar and even identical marks in use in the marketplace with the same goods. There is widespread use by other parties other than applicant or the registered mark holder of not just similar marks, but the same mark, showing that the registered mark is relatively weak and entitled to only a narrow scope of protection, which in this instance Applicant argues should only be to deny a mark filed that is the exact same as the registered mark. Otherwise, the registered mark is interpreted too broadly to prevent fair use of a term with general application in the marketplace.

Applicant has identified at least six (6) other users other than Applicant or the registered mark holder of the same or a similar mark using the term "reign" somehow in relation to their exact same good, wine. Additionally Applicant has provided evidence of the use of "purple reign" by wine journalists. There are many more examples of use or "reign" being used to refer to various aspects of winemaking on the internet and in the marketplace.

In consideration of Applicant's prior arguments for registration, and this additional information, Applicant requests some relief from the USPTO for registration on either the principal or supplemental register, or any other protection for it's mark the USPTO may afford.




EVIDENCE
Evidence in the nature of Digital files and photographs of marketplace goods evidencing dilution of any similarly interpreted marks. has been attached.
Original PDF file:
evi_685611270-20200416153825215852_._ante_1966-2015__May_2018____Vinous_-_Explore_All_Things_Wine.pdf
Converted PDF file(s) ( 5 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Original PDF file:
evi_685611270-20200416153825215852_._Blood_Reign_in_Red_-_Slayer_Wine.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_685611270-20200416153825215852_._Free_Reign_by_Free_Spirit_Wines.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_685611270-20200416153825215852_._Fresh_Reign_-_De_Bortoli_.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_685611270-20200416153825215852_._Purple_Reign_by_another_winemaker.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_685611270-20200416153825215852_._Purple_Reign_by_another_winemaker_number_2.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_685611270-20200416153825215852_._Purple_Reign_by_another_winemaker_number_3.pdf
Converted PDF file(s) ( 1 page)
Evidence-1

OWNER AND/OR ENTITY INFORMATION
Applicant proposes to amend the following:
Current: Alexandria Nicole Cellars LLC, a limited liability company legally organized under the laws of Washington, having an address of
      2880 Lee Rd Suite D
      Prosser, Washington 99350
      United States

Proposed: Alexandria Nicole Cellars LLC, a limited liability company legally organized under the laws of Washington, having an address of
      2880 Lee Rd Suite D
      Prosser, Washington 99350
      United States
      Email Address: XXXX
Correspondence Information (current):
      Jeffrey A Hank
      PRIMARY EMAIL FOR CORRESPONDENCE: jah@consumerpractice.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Correspondence Information (proposed):
      Jeffrey A Hank
      PRIMARY EMAIL FOR CORRESPONDENCE: jah@consumerpractice.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): contact@hanklegal.com

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S)
Request for Reconsideration Signature
Signature: /jah/     Date: 04/16/2020
Signatory's Name: Jeffrey A Hank
Signatory's Position: Attorney of record

Signatory's Phone Number: 8554265529

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

The applicant is not filing a Notice of Appeal in conjunction with this Request for Reconsideration.

Mailing Address:    Jeffrey A Hank
   HANK LAW PLLC
   
   PO BOX 1358
   EAST LANSING, Michigan 48826
Mailing Address:    Jeffrey A Hank
   HANK LAW PLLC
   PO BOX 1358
   EAST LANSING, Michigan 48826
        
Serial Number: 88349496
Internet Transmission Date: Thu Apr 16 16:08:33 ET 2020
TEAS Stamp: USPTO/RFR-XX.XX.XXX.XX-20200416160833866
665-88349496-710893860912ea3197a65c972db
1d4a66132be816bb31032ca777ffd10cdc3a1-N/
A-N/A-20200416153825215852


TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]

TEAS Request Reconsideration after FOA [image/jpeg]


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