To: | Blue Cross and Blue Shield Association (trademarks@bcbsa.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 88342355 - THAT'S THE BENEFIT OF BLUE - N/A |
Sent: | 4/22/2019 6:18:08 PM |
Sent As: | ECOM121@USPTO.GOV |
Attachments: |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88342355
MARK: THAT'S THE BENEFIT OF BLUE
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Blue Cross and Blue Shield Association
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
ISSUE/MAILING DATE: 4/22/2019
SEARCH OF OFFICE’S DATABASE OF MARKS
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
I. IDENTIFICATION OF GOODS AND SERVICES
Certain wording in the identification of services is indefinite and overly broad, and therefore could include a wide array of services, including services found in other international classes, as indicated below. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01.
More specifically, in International Class 035, the following entry requires amendment and/or clarification to specify the primary nature of the service activity performed for the benefit of others. Although similar wording was previously acceptable, recent revisions to the identification manual indicate that the entry for “public advocacy to promote awareness of . . .” was deleted because the term “public advocacy,” as it is used in the marketplace, is overbroad. Here, the identification of services does not emphasize the primary nature of the activity as a promotional service and therefore must be clarified for a definite identification.
Additionally, in International Class 036, the following two clauses are rendered indefinite due to the construction of the entries and use of the term “sale”. To be a registrable service, the activity must be primarily for the benefit of someone other than the applicant. See In re Reichhold Chems., Inc., 167 USPQ 376, 377 (TTAB 1970). “Sales” or “selling” normally refers to selling one’s own goods or services and is not a registrable service rendered for the benefit of others. See TMEP §§1301.01(a)(ii), 1402.11. Accordingly, applicant must clarify the identification of services to explicitly specify the service activity rendered primarily for the benefit of someone other than the applicant, such as “brokerage” services.
Turning to International Class 041, the following entry is indefinite since it fails to specify the method by which the educational services are rendered (e.g. classes, seminars, workshops, etc.): Educational services in the fields of healthcare and wellness. Moreover, applicant should note that the provision of websites featuring information and educational information about health or healthcare are classified according to subject matter and therefore belong in International Class 044; as such these clauses must be clarified and reclassified.
Additionally, a few of the entries currently in International Class 044 must be further clarified to indicate the primary activity performed. For instance, “providing information and data about social and environmental conditions affecting access to healthcare” must be classified according to the type of information provided. Since this information could span “healthcare information” in International Class 044, “economic information” or “demographic information” in International Class 035, applicant must amend the identification to clearly describe the type of information provided.
Applicant may substitute the following wording, if accurate:
International Class 016
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
International Class 035
Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and Medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy
International Class 036
Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and Medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, the brokerage, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, Medicare benefit plans
International Class 041
Educational services in the nature of {“providing workshops, seminars, and panel discussions”} in the fields of healthcare and wellness
International Class 042
Providing a website featuring a search engine for health insurance providers
International Class 044
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients; {Re-classified from International Class 041} Providing educational information about healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; Providing a website featuring information in the fields of healthcare, wellness, and nutrition
See TMEP §1402.01.
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
Applicant should note the advisory stated below.
II. FAILURE TO FUNCTION AS A TRADEMARK/SERVICE MARK ADVISORY
THIS IS AN ADVISORY PERTAINING TO ALLEGATIONS OF USE AND POTENTIAL REFUSALS; APPLICANT IS NOT REQUIRED TO RESPOND TO THESE ISSUES AT THIS TIME SINCE SPECIMENS ARE NOT CURRENTLY REQUIRED.
“Goods in trade” are items that an applicant sells or transports in commerce for use by others. See Lens.com, Inc. v. 1-800 Contacts, Inc., 686 F.3d 1376, 1379-80, 103 USPQ2d 1672, 1675 (Fed. Cir. 2012); TMEP §1202.06. Incidental items that an applicant uses to conduct its business, such as letterhead, invoices, and business forms, are generally not “goods in trade,” because these items are only useful to the applicant and are not separately sold or distributed to consumers. TMEP §1202.06; see, e.g., Lens.com, Inc. v. 1-800 Contacts, Inc., 686 F.3d at 1380, 1382, 103 USPQ2d at 1675-76 (holding computer software used for ordering contact lenses not goods in trade where applicant solely provided online retail stores for eyewear products, and software was not sold separately and had no independent value apart from applicant’s primary service); In re S’holders Data Corp., 495 F.2d 1360, 1361, 181 USPQ 722, 723 (C.C.P.A. 1974) (holding reports on subscribers’ securities portfolios not goods in trade where applicant solely provided financial reporting services, and reports were not sold separately and had no independent value apart from applicant’s primary service).
Although determining whether an applicant’s goods are independent goods in trade, or merely incidental to the applicant’s services, is made on a case-by-case basis, factors to consider include whether: the goods are simply the conduit or necessary tool useful only to obtain applicant’s services, the goods are so inextricably tied to and associated with applicant’s services as to have no viable existence apart from them; and the goods are neither sold separately from nor have any independent value apart from applicant’s services. In re Thomas White Int’l, Ltd., 106 USPQ2d 1158, 1161-62 (TTAB 2013) (citing Lens.com, Inc. v. 1-800 Contacts, Inc., 686 F.3d at 1382, 103 USPQ2d at 1676); TMEP §1202.06. None of these factors is necessarily dispositive. Lens.com, Inc. v. 1-800 Contacts, Inc., 686 F.3d at 1382, 103 USPQ2d at 1676; TMEP §1202.06. Applicant is therefore advised that additional specimens may be required at the time of filing an allegation of use to enable a complete examination of this application.
Similarly, applicant is advised that, upon consideration of an allegation of use, registration may be refused on the ground that the following entries are not service activities performed for the primary benefit of others: “Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and Medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans.” Trademark Act Sections 1, 2, 3, and 45, 15 U.S.C. §§1051-1053, 1127; see TMEP §§904.07(b), 1301.01 et seq.
The activities set forth as services in an application are reviewed using the following criteria to determine whether they constitute registrable services:
(1) A service is a real activity, not an idea, concept, process, or system.
(2) A service is performed primarily for the benefit of someone other than the applicant.
(3) A service is an activity that is sufficiently separate and qualitatively different from an applicant’s principal activity, i.e., it cannot be an activity that is merely incidental or necessary to an applicant’s larger business.
TMEP §1301.01(a); see In re Dr Pepper Co., 836 F.2d 508, 509-510, 5 USPQ2d 1207, 1208-1209 (Fed. Cir. 1987); In re Canadian Pac. Ltd., 754 F.2d 992, 994-95, 224 USPQ 971, 973 (Fed. Cir. 1985).
To be a service, an activity must be primarily for the benefit of someone other than the applicant. While an advertising agency provides a service when it promotes the goods or services of its clients, a company that promotes the sale of its own goods or services is doing so for its own benefit rather than rendering a service for others. In re Reichhold Chems., Inc., 167 USPQ 376 (TTAB 1970); see TMEP §§1301.01(a), 1301.01(b)(i). However, if the activity is done primarily for the benefit of others, the fact that applicant derives an incidental benefit is not fatal. In re Venture Lending Assocs., 226 USPQ 285 (TTAB 1985). On the other hand, if the activity primarily benefits applicant, it is not a registrable service even if others derive an incidental benefit. In re Dr. Pepper Co., 836 F.2d 508, 5 USPQ2d 1207 (Fed. Cir. 1987). The controlling question is who primarily benefits from the activity for which registration is sought. Applicant is therefore advised that additional specimens may be required for these specific services at the time of filing an allegation of use to enable a complete examination of this application. See 37 C.F.R. §2.61(b); TMEP §814. Applicant is not required to respond to these issues at this time since a specimen is not currently required.
Applicant should note the response guidelines provided below.
III. RESPONSE GUIDELINES
Please note that foreign attorneys, other than authorized Canadian attorneys, are not permitted to represent applicants before the USPTO (e.g., file written communications, authorize an amendment to an application, or submit legal arguments in response to a requirement or refusal). See 37 C.F.R. §§2.17(e), 11.14(c), (e); TMEP §602.03-.03(c).
The only attorneys who may practice before the USPTO in trademark matters are as follows:
(1) Attorneys in good standing with a bar of the highest court of any U.S. state, the District of Columbia, Puerto Rico, and other U.S. commonwealths or U.S. territories; and
(2) Canadian agents/attorneys who represent applicants located in Canada and (a) are registered with the USPTO and in good standing as patent agents or (b) have been granted reciprocal recognition by the USPTO.
See 37 C.F.R. §§2.17(a), (e), 11.1, 11.14(a), (c); TMEP §602.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
/Amer Raja/
Examining Attorney
Law Office 121
(571) 270 5936
amer.raja@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.