To: | MAX WISH INTERNATIONAL CO., LTD. (mailroom@mg-ip.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 88331963 - WISH - 5249/0171TUS |
Sent: | 5/24/2019 3:21:43 PM |
Sent As: | ECOM121@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 Attachment - 32 Attachment - 33 Attachment - 34 Attachment - 35 Attachment - 36 Attachment - 37 Attachment - 38 Attachment - 39 Attachment - 40 Attachment - 41 Attachment - 42 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88331963
MARK: WISH
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: MAX WISH INTERNATIONAL CO., LTD.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
ISSUE/MAILING DATE: 5/24/2019
Summary of Issues:
Section 2(d) Refusal – Likelihood of Confusion
This refusal is limited to the following goods:
“Arrangements of processed fruit; Crystallized fruits; Frosted fruits; Flavoured nuts; Fruit jellies; Fruit chips; Fruit-based snack food; Kephirmilk beverage; Nuts; Oat milk; Edible oil; Olive oil for food; Rape oil for food ; Sesame oil for food; Soya milk; Soya bean oil for food; Sunflower oil for food” (emphasis added).
Applicant’s applied-for mark is for the design mark “WISH”. Applicant’s identified goods/services are “Arrangements of processed fruit; Crystallized fruits; Frosted fruits; Flavoured nuts; Fruit jellies; Fruit chips; Fruit-based snack food; Kephirmilk beverage; Nuts; Oat milk; Edible oil; Olive oil for food; Rape oil for food ; Sesame oil for food; Soya milk; Soya bean oil for food; Sunflower oil for food”.
Registration No. 3986618 is for the design mark “WISH FARMS”. This registration is for “Fruits, namely, fresh strawberries Fresh blueberries; Fresh fruit and vegetables; Fresh grape cherry tomatoes; Fresh peppers; Fresh tomatoes; Fresh vegetables; Fresh zucchini; Raw blueberries; Raw peppers; Raw tomatoes; Unprocessed blueberries; Unprocessed peppers; Unprocessed tomatoes; Watermelon, fresh”
Registration No. 3986619 is for the standard character mark “WISH FARMS”. This registration is for “Fruits, namely, fresh strawberries Fresh blueberries; Fresh fruit and vegetables; Fresh grape cherry tomatoes; Fresh peppers; Fresh tomatoes; Fresh vegetables; Fresh zucchini; Raw blueberries; Raw peppers; Raw tomatoes; Unprocessed blueberries; Unprocessed peppers; Unprocessed tomatoes; Watermelon, fresh”.
Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties. See 15 U.S.C. §1052(d). Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”). In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017). Only those factors that are “relevant and of record” need be considered. M2 Software, Inc. v. M2 Commc’ns, Inc., 450 F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d 1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1744 (TTAB 2018).
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the goods and/or services, and similarity of the trade channels of the goods and/or services.
Comparison of the Marks,
Under the first step in analysis under Section 2(d) of the Trademark Act, a comparison must be made between registrant’s standard character and design marks, “WISH FARMS” and applicant’s design mark, “WISH”.
Here, applicant’s and registrant’s marks are confusingly similar because they share the element “WISH” in each of their respective marks.
Applicant’s and registrant’s marks are highly similar because they share the element “WISH”– the dominant feature of both marks and the text of registrant’s mark in its entirety. Although marks are compared in their entireties, one feature of a mark may be more significant or dominant in creating a commercial impression. See In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Nat’l Data Corp., 753 F.2d 1056, 1058, 224 USPQ 749, 751 (Fed. Cir. 1985); TMEP §1207.01(b)(viii), (c)(ii). Greater weight is often given to the dominant feature when determining whether marks are confusingly similar. See In re Nat’l Data Corp., 753 F.2d at 1058, 224 USPQ at 751. This shared dominant wording makes applicant’s and registrant’s marks highly similar in sound, appearance, and resulting commercial impression.
Further, applicant’s mark and registrant’s marks both start with the element “WISH” making it more significant in this determination. Consumers are also generally more inclined to focus on the first word, prefix, or syllable in any trademark or service mark. See Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 1372, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005); Presto Prods., Inc. v. Nice-Pak Prods., Inc., 9 USPQ2d 1895, 1897 (TTAB 1988) (“it is often the first part of a mark which is most likely to be impressed upon the mind of a purchaser and remembered” when making purchasing decisions).
Disclaimed matter that is descriptive of or generic for a party’s goods and/or services is typically less significant or less dominant when comparing marks. In re Detroit Athletic Co., 903 F.3d 1297, 1305, 128 USPQ2d 1047, 1050 (Fed. Cir. 2018) (citing In re Dixie Rests., Inc., 105 F.3d 1405, 1407, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997)); TMEP §1207.01(b)(viii), (c)(ii). As such, the disclaimed wording “FARMS” in registrant’s marks is less significant, making the dominant element “WISH” common to both applicant’s and registrant’s marks more significant in this analysis.
Additionally, the minor design elements in applicant’s mark do not obviate the similarity with respect to Reg. No. 3986619. A mark in typed or standard characters may be displayed in any lettering style; the rights reside in the wording or other literal element and not in any particular display or rendition. See In re Viterra Inc., 671 F.3d 1358, 1363, 101 USPQ2d 1905, 1909 (Fed. Cir. 2012); In re Mighty Leaf Tea, 601 F.3d 1342, 1348, 94 USPQ2d 1257, 1260 (Fed. Cir. 2010); 37 C.F.R. §2.52(a); TMEP §1207.01(c)(iii). Thus, a mark presented in stylized characters and/or with a design element generally will not avoid likelihood of confusion with a mark in typed or standard characters because the word portion could be presented in the same manner of display. See, e.g., In re Viterra Inc., 671 F.3d at 1363, 101 USPQ2d at 1909; Squirtco v. Tomy Corp., 697 F.2d 1038, 1041, 216 USPQ 937, 939 (Fed. Cir. 1983) (stating that “the argument concerning a difference in type style is not viable where one party asserts rights in no particular display”).
Lastly, when comparing marks, the test is not whether the marks can be distinguished in a side-by-side comparison, but rather whether the marks are sufficiently similar in terms of their overall commercial impression that confusion as to the source of the goods offered under the respective marks is likely to result. Midwestern Pet Foods, Inc. v. Societe des Produits Nestle S.A., 685 F.3d 1046, 1053, 103 USPQ2d 1435, 1440 (Fed. Cir. 2012); In re Davia, 110 USPQ2d 1810, 1813 (TTAB 2014); TMEP §1207.01(b). The proper focus is on the recollection of the average purchaser, who retains a general rather than specific impression of trademarks. United Global Media Grp., Inc. v. Tseng, 112 USPQ2d 1039, 1049, (TTAB 2014); L’Oreal S.A. v. Marcon, 102 USPQ2d 1434, 1438 (TTAB 2012); TMEP §1207.01(b).
In this instance the differences between applicant’s mark “WISH” and registrant’s marks “WISH FARMS” are slight, and both marks have a similar commercial impression. Both marks, as a whole, convey a source of fruit products associated with the wording “WISH”. Thus, the minor differences do not sufficiently obviate the similarity between these marks.
Given the highly similar appearance and sound, and same connotation of these marks, they are substantially similar to cause a likelihood of confusion under Trademark Act Section 2(d).
Comparison of the Goods,
The goods and/or services of the parties need not be identical or even competitive to find a likelihood of confusion. See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000) (“[E]ven if the goods in question are different from, and thus not related to, one another in kind, the same goods can be related in the mind of the consuming public as to the origin of the goods.”); TMEP §1207.01(a)(i).
The respective goods and/or services need only be “related in some manner and/or if the circumstances surrounding their marketing [be] such that they could give rise to the mistaken belief that [the goods and/or services] emanate from the same source.” Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i).
Additionally, the goods and/or services of the parties have no restrictions as to nature, type, channels of trade, or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Thus, applicant’s and registrant’s goods and/or services are related.
A number of third parties offer fresh fruits and processed fruits and beverages under the same marks. Several representative examples are noted below and are supported by attached evidence.
SUNKIST
http://www.sunkist.com/citrus/;
http://www.sunkist.com/licensed-products/.
OCEAN SPRAY
http://www.oceanspray.com/en/Products/Product-Filter?category=Fresh%20Fruit;
DOLE
http://www.dole.com/en/products;
http://dolesunshine.com/company-info.
WELCH’S
http://www.welchs.com/products/food-and-snacks/fresh-fruit;
Generally, the greater degree of similarity between the applied-for mark and the registered mark, the lesser the degree of similarity between the goods and/or services of the parties is required to support a finding of likelihood of confusion. In re C.H. Hanson Co., 116 USPQ2d 1351, 1353 (TTAB 2015) (citing In re Opus One Inc., 60 USPQ2d 1812, 1815 (TTAB 2001)); In re Thor Tech, Inc., 90 USPQ2d 1634, 1636 (TTAB 2009).
Accordingly, with the contemporaneous use of highly similar marks with related goods, that are sold or provided through the same trade channels and used by the same classes of consumers, consumers are likely to conclude that such goods are related and originate from a common source. As such, registration must be refused under Trademark Act Section 2(d).
Amendment to Identification of Goods Required
The wording used to describe the goods must be clarified because the aspects identified below in the identification are indefinite and/or overbroad. See TMEP §1402.01. Applicant has identified the following services in this application:
International Class 029:
“Arrangements of processed fruit; Crystallized fruits; Frosted fruits; Flavoured nuts; Fruit jellies; Fruit chips; Fruit-based snack food; Kephirmilk beverage; Nuts; Oat milk; Edible oil; Olive oil for food; Rape oil for food ; Sesame oil for food; Soya milk; Soya bean oil for food; Sunflower oil for food”.
The identification of goods is indefinite/overbroad and must be clarified for the reasons noted in the table below. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01.
Original Wording |
Issue(s) |
Proposed Amendment(s) |
Class 029: |
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Arrangements of processed fruit; |
Acceptable |
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Crystallized fruits; |
Acceptable |
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Frosted fruits; |
Acceptable |
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Flavoured nuts; |
Acceptable |
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Fruit jellies; |
Acceptable |
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Fruit chips; |
Acceptable |
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Fruit-based snack food; |
Acceptable |
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Kephirmilk beverage; |
Indefinite – applicant must correct the typographical error in the entry. |
Kephir milk beverage; |
Nuts; |
Indefininte/overbroad as this may refer to goods in multiple classes (e.g. processed nuts in class 029, raw nuts in class 031, etc.) |
processed nuts; |
Oat milk; |
Acceptable |
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Edible oil; |
Acceptable |
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Olive oil for food; |
Acceptable |
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Rape oil for food ; |
Acceptable |
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Sesame oil for food; |
Acceptable |
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Soya milk; |
Acceptable |
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Soya bean oil for food; |
Acceptable |
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Sunflower oil for food |
Acceptable |
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Applicant may adopt the following wording, if accurate:
International Class 029:
“Arrangements of processed fruit; Crystallized fruits; Frosted fruits; Flavoured nuts; Fruit jellies; Fruit chips; Fruit-based snack food; Kephir milk beverage; Processed nuts; Oat milk; Edible oil; Olive oil for food; Rape oil for food ; Sesame oil for food; Soya milk; Soya bean oil for food; Sunflower oil for food”.
(emphasis added). See TMEP §§1402.01, 1402.03.
Applicant may amend the identification to list only those items that are within the scope of the goods and services set forth in the application or within the scope of a previously accepted amendment to the identification. See 37 C.F.R. §2.71(a); TMEP §§1402.06 et seq., 1402.07.
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
Advisory: Multiple Classes – ITU Application
(1) List the goods and/or services by their international class number in consecutive numerical order, starting with the lowest numbered class.
(2) Submit a filing fee for each international class not covered by the fee(s) already paid (view the USPTO’s current fee schedule). The application identifies goods and/or services that are classified in at least 2 classes; however, applicant submitted a fee(s) sufficient for only 1 class(es). Applicant must either submit the filing fees for the classes not covered by the submitted fees or restrict the application to the number of classes covered by the fees already paid.
See 15 U.S.C. §§1051(b), 1112, 1126(e); 37 C.F.R. §§2.32(a)(6)-(7), 2.34(a)(2)-(3), 2.86(a); TMEP §§1403.01, 1403.02(c).
See an overview of the requirements for a Section 1(b) multiple-class application and how to satisfy the requirements online using the Trademark Electronic Application System (TEAS) form.
The fee for adding classes to a TEAS Reduced Fee (RF) application is $275 per class. See 37 C.F.R. §§2.6(a)(1)(iii), 2.23(a). For information regarding the requirements for maintaining the lower TEAS RF fee and, if these requirements are not satisfied, for adding classes at a higher fee by TEAS and in a paper submission, please go to http://www.gov.uspto.report/trademark/laws-regulations/how-satisfy-requirements-multiple-class-trademark-electronic-application.
Response Guidelines
Please call or email the assigned trademark examining attorney with questions about this Office action. Although the trademark examining attorney cannot provide legal advice or statements about applicant’s rights, the trademark examining attorney can provide applicant with additional explanation about the refusal(s) and/or requirement(s) in this Office action. See TMEP §§705.02, 709.06. Although the USPTO does not accept emails as responses to Office actions, emails can be used for informal communications and will be included in the application record. See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.
For this application to proceed further, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
In addition, because applicant filed a TEAS RF application, applicant must respond online using the Trademark Electronic Application System (TEAS) to avoid incurring an additional fee. See 37 C.F.R. §2.23(b)(1), (c).
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
/Dustin T. Bednarz/
Examining Attorney
USPTO Law Office 121
dustin.bednarz@uspto.gov
571-270-1151
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.