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O'Reilly Automotive Stores, Inc.

Trademark/Service Mark Application, Principal Register

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88303327
Filing Date: 02/15/2019

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88303327
MARK INFORMATION
*MARK \\TICRS\EXPORT17\IMAGEOUT 17\883\033\88303327\xml1\ RFA0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
COLOR MARK NO
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the shaded term "SUPER" above the unshaded, outlined term "START," both of which terms are immediately above a shaded line that is intersected by a much shorter line near the right bottom portion of the term "START," both of which lines decrease in thickness as their distance from that intersection increases.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 771 x 316
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK O'Reilly Automotive Stores, Inc.
*STREET 233 South Patterson Ave.
*CITY Springfield
*STATE
(Required for U.S. applicants)
Missouri
*COUNTRY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
65802
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY OF INCORPORATION Missouri
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 001 
*IDENTIFICATION battery acid
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 12/31/2001
       FIRST USE IN COMMERCE DATE At least as early as 12/31/2001
       SPECIMEN FILE NAME(S) \\TICRS\EXPORT17\IMAGEOUT 17\883\033\88303327\xml1\ RFA0003.JPG
       SPECIMEN DESCRIPTION digital image of a webpage that constitutes a display associated with the goods in that it contains a picture of the goods and textual description of the goods, shows the mark in association with the goods, and provides a means for ordering the goods via a phone number immediately below the words "Call Store to Order," which words and phone number are in close proximity to the product information.
INTERNATIONAL CLASS 003 
*IDENTIFICATION battery terminal cleaners and protectants
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 12/31/2001
       FIRST USE IN COMMERCE DATE At least as early as 12/31/2001
       SPECIMEN FILE NAME(S) \\TICRS\EXPORT17\IMAGEOUT 17\883\033\88303327\xml1\ RFA0004.JPG
       SPECIMEN DESCRIPTION digital image of a webpage that constitutes a display associated with the goods in that it contains a picture and textual description of the identified goods, shows the mark in association with the goods, and provides a means for ordering the goods via an "Add to Cart" link
INTERNATIONAL CLASS 008 
*IDENTIFICATION hand-operated automotive repair battery tools, namely, battery carriers, terminal post cleaning tools, and battery brushes
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 12/31/2001
       FIRST USE IN COMMERCE DATE At least as early as 12/31/2001
       SPECIMEN FILE NAME(S) \\TICRS\EXPORT17\IMAGEOUT 17\883\033\88303327\xml1\ RFA0005.JPG
       SPECIMEN DESCRIPTION digital image of a webpage that constitutes a display associated with the goods in that it contains a picture and textual description of the identified goods, shows the mark in association with the goods, and provides a means for ordering the goods via an "Add to Cart" link
INTERNATIONAL CLASS 009 
*IDENTIFICATION batteries for land vehicles and batteries for marine use; batteries for household use, namely alkaline dry batteries; lugs, posts, bolts, clamps, terminals, and cables, all for batteries; battery starter cables; battery chargers for use with automotive batteries; automotive battery terminal service kits, consisting of a battery cleaner spray, battery terminal protection spray, battery terminal protector pads, and a battery terminal brush
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 12/31/2001
       FIRST USE IN COMMERCE DATE At least as early as 12/31/2001
       SPECIMEN FILE NAME(S) \\TICRS\EXPORT17\IMAGEOUT 17\883\033\88303327\xml1\ RFA0006.JPG
       SPECIMEN DESCRIPTION digital image of a webpage that constitutes a display associated with the goods in that it contains a picture and textual description of the identified goods, shows the mark in association with the goods, and provides a means for ordering the goods via an "Add to Cart" link
ADDITIONAL STATEMENTS SECTION
ACTIVE PRIOR REGISTRATION(S) The applicant claims ownership of active prior U.S. Registration Number(s) 2263100 and 3556281.
ATTORNEY INFORMATION
NAME Harry B. Ray
FIRM NAME Ray Law Firm, PLLC
STREET 6150 Shallowford Road, Suite 105
CITY Chattanooga
STATE Tennessee
COUNTRY United States
ZIP/POSTAL CODE 37421
PHONE 423-693-0160
FAX 423-693-0155
EMAIL ADDRESS hbr@hbrlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
OTHER APPOINTED ATTORNEY W. Scott Ray
CORRESPONDENCE INFORMATION
NAME Harry B. Ray
FIRM NAME Ray Law Firm, PLLC
STREET 6150 Shallowford Road, Suite 105
CITY Chattanooga
STATE Tennessee
COUNTRY United States
ZIP/POSTAL CODE 37421
PHONE 423-693-0160
FAX 423-693-0155
*EMAIL ADDRESS hbr@hbrlaw.com; wsr@hbrlaw.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
APPLICATION FILING OPTION TEAS RF
NUMBER OF CLASSES 4
APPLICATION FOR REGISTRATION PER CLASS 275
*TOTAL FEE DUE 1100
*TOTAL FEE PAID 1100
SIGNATURE INFORMATION
SIGNATURE /Jeffrey L. Groves/
SIGNATORY'S NAME Jeffrey L. Groves
SIGNATORY'S POSITION Senior Vice President and General Counsel
DATE SIGNED 02/15/2019



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)


Trademark/Service Mark Application, Principal Register

Serial Number: 88303327
Filing Date: 02/15/2019

To the Commissioner for Trademarks:

MARK: (Stylized and/or Design, see mark)
The applicant is not claiming color as a feature of the mark. The mark consists of the shaded term "SUPER" above the unshaded, outlined term "START," both of which terms are immediately above a shaded line that is intersected by a much shorter line near the right bottom portion of the term "START," both of which lines decrease in thickness as their distance from that intersection increases.
The applicant, O'Reilly Automotive Stores, Inc., a corporation of Missouri, having an address of
      233 South Patterson Ave.
      Springfield, Missouri 65802
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 001:  battery acid

In International Class 001, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 12/31/2001, and first used in commerce at least as early as 12/31/2001, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) digital image of a webpage that constitutes a display associated with the goods in that it contains a picture of the goods and textual description of the goods, shows the mark in association with the goods, and provides a means for ordering the goods via a phone number immediately below the words "Call Store to Order," which words and phone number are in close proximity to the product information..
Specimen File1

       International Class 003:  battery terminal cleaners and protectants

In International Class 003, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 12/31/2001, and first used in commerce at least as early as 12/31/2001, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) digital image of a webpage that constitutes a display associated with the goods in that it contains a picture and textual description of the identified goods, shows the mark in association with the goods, and provides a means for ordering the goods via an "Add to Cart" link.
Specimen File1

       International Class 008:  hand-operated automotive repair battery tools, namely, battery carriers, terminal post cleaning tools, and battery brushes

In International Class 008, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 12/31/2001, and first used in commerce at least as early as 12/31/2001, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) digital image of a webpage that constitutes a display associated with the goods in that it contains a picture and textual description of the identified goods, shows the mark in association with the goods, and provides a means for ordering the goods via an "Add to Cart" link.
Specimen File1

       International Class 009:  batteries for land vehicles and batteries for marine use; batteries for household use, namely alkaline dry batteries; lugs, posts, bolts, clamps, terminals, and cables, all for batteries; battery starter cables; battery chargers for use with automotive batteries; automotive battery terminal service kits, consisting of a battery cleaner spray, battery terminal protection spray, battery terminal protector pads, and a battery terminal brush

In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 12/31/2001, and first used in commerce at least as early as 12/31/2001, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) digital image of a webpage that constitutes a display associated with the goods in that it contains a picture and textual description of the identified goods, shows the mark in association with the goods, and provides a means for ordering the goods via an "Add to Cart" link.
Specimen File1



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 2263100 and 3556281.

The applicant's current Attorney Information:
      Harry B. Ray and W. Scott Ray of Ray Law Firm, PLLC      6150 Shallowford Road, Suite 105
      Chattanooga, Tennessee 37421
      United States
      423-693-0160(phone)
      423-693-0155(fax)
      hbr@hbrlaw.com (authorized)


The applicant's current Correspondence Information:
      Harry B. Ray
      Ray Law Firm, PLLC
      6150 Shallowford Road, Suite 105
      Chattanooga, Tennessee 37421
      423-693-0160(phone)
      423-693-0155(fax)
      hbr@hbrlaw.com;wsr@hbrlaw.com (authorized)
E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $1100 has been submitted with the application, representing payment for 4 class(es).

Declaration

Declaration Signature

Signature: /Jeffrey L. Groves/   Date: 02/15/2019
Signatory's Name: Jeffrey L. Groves
Signatory's Position: Senior Vice President and General Counsel
Payment Sale Number: 88303327
Payment Accounting Date: 02/19/2019

Serial Number: 88303327
Internet Transmission Date: Fri Feb 15 13:56:31 EST 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XX-20190215135631621
303-88303327-620bb7daaaf466825eaa7ec342e
4ee38b65782c653be0e3be1947867ea4359a3671
-CC-173-20190204175105167142

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