TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88281503

Filing Date: 01/29/2019

To the Commissioner for Trademarks:

MARK: THE LOFT (Standard Characters, see mark)
The literal element of the mark consists of THE LOFT.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Silverado Senior Living Holdings, Inc., a corporation of California, having an address of
      Suite 200
      6400 Oak Canyon
      Irvine, California 92618
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 044:  Assisted living communities featuring the provision of cognitive fitness services for senior citizens intended to improve and maintain cognitive ability through physical exercise, stress reduction exercises, specialized digital programs, purposeful social activities, and support groups.

In International Class 044, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 02/25/2016, and first used in commerce at least as early as 02/25/2016, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Screenshots of webpages from Applicant's website and third party affiliates using the "THE LOFT" mark in connection with the recited services..
Specimen File1
Specimen File2
Specimen File3


For informational purposes only, applicant's website address is: www.silverado.com

The applicant's current Attorney Information:
      Rachel Saldana of Saldana IP      2829 University Club Drive
      Austin, Texas 78732
      United States
      617-875-4625(phone)
      214-594-7795(fax)
      rachel.saldana@saldana-ip.com (authorized)

The applicant's current Correspondence Information:

Rachel Saldana

Saldana IP

2829 University Club Drive

Austin, Texas 78732

617-875-4625(phone)

214-594-7795(fax)

rachel.saldana@saldana-ip.com;trademarks@saldana-ip.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Rachel Saldana/   Date: 01/29/2019
Signatory's Name: Rachel Saldana
Signatory's Position: Counsel of Record for Applicant
Payment Sale Number: 88281503
Payment Accounting Date: 01/30/2019

Serial Number: 88281503
Internet Transmission Date: Tue Jan 29 19:11:39 EST 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2019012919113907
3398-88281503-62056af4f52f638a9afa83b4cb
3e7622e31c32a891849959c3b4ef9228ffe65e1-
CC-5692-20190129190148135684