TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88274015

Filing Date: 01/24/2019

To the Commissioner for Trademarks:

MARK: Beach Brand (stylized and/or with design, see mark)

The literal element of the mark consists of Beach Brand.
The color(s) black and white is/are claimed as a feature of the mark. The mark consists of an eight pointed star design around a circle, there are four bigger and four smaller triangular points of the star located directly opposite each other on the circle, the triangular points of the star are also equally divided down the middle into a black color half and a white color half. The words 'Beach Brand' go around the whole inside edge of the circle separated by a period. The capital letters 'BB' are inside the middle and centre of the circle.
The applicant, Mark Jack Lyons, a citizen of Australia, having an address of
      6/45 Cambridge Ave, Vaucluse
      Sydney 2030
      Australia
      +61-475556319(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 003:  Cologne; Cologne water; Fragrances; Fragrances and perfumery; Fragrances for personal use; Hair color; Hair colorants; Hair coloring preparations; Hair colourants; Hair colouring and dyes; Hair colouring preparations; Hair creams; Hair gel; Hair gel and hair mousse; Hair gels; Hair products, namely, thickening control creams; Hair sprays and hair gels; Hair styling gel; Hair texture cream; Moisturizing body lotions; Moisturizing creams; Moisturizing milk; Moisturizing preparations for the skin; Moisturizing solutions for the skin; Self-tanning preparations; Shampoo-conditioners; Shampoos; After sun moisturisers; Aftershave cologne; Aftershave moisturising cream; Anti-aging moisturizer; Eau-de-cologne; Facial moisturizer with SPF; Facial moisturizers; Fragranced facial moisturizer; Hair shampoo; Perfumes and colognes; Perfumes, aftershaves and colognes; Skin moisturizer; Skin moisturizers used as cosmetics; Skin moisturizing gel; Suntan creams

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Australia application number 1981324, filed 01/07/2019.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.

The applicant's current Correspondence Information:

Lyons, Mark Jack

6/45 Cambridge Ave, Vaucluse

Sydney 2030, Australia

+61-475556319(phone)

mjl.matrix@yahoo.com;info@beachbrandinternational.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /MarkJackLyons/   Date: 01/24/2019
Signatory's Name: Mark Jack Lyons
Signatory's Position: Owner
Payment Sale Number: 88274015
Payment Accounting Date: 01/24/2019

Serial Number: 88274015
Internet Transmission Date: Thu Jan 24 02:44:17 EST 2019
TEAS Stamp: USPTO/BAS-X.XXX.XXX.XX-20190124024417142
638-88274015-6203b9a44d5d19a5d497c9db9b0
ddd2e72f569521aec6de9211cab4748584de7339
-CC-7268-20190124012203011558