Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
584 x 440
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
SMILEDIRECTCLUB, LLC
*STREET
414 Union Street, 8th Floor
*CITY
Nashville
*STATE
(Required for U.S. applicants)
Tennessee
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
37219
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Tennessee
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
041
*IDENTIFICATION
Providing a website featuring blogs, videos and non-downloadable publications in the nature of articles and posts in the field(s) of
lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services in the fields of dentistry and orthodontia.
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88270716
Filing Date:01/22/2019
To the Commissioner for Trademarks:
MARK: smile DIRECT CLUB (stylized and/or with design, see mark)
The literal element of the mark consists of smile DIRECT CLUB.
The mark consists of the word "smile" with the words "DIRECT CLUB" in a curve below the word "smile".
The applicant, SMILEDIRECTCLUB, LLC, a limited liability company legally organized under the laws of Tennessee, having an address of
414 Union Street, 8th Floor
Nashville, Tennessee 37219
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 041: Providing a website featuring blogs, videos and non-downloadable publications in the nature of articles and posts in the field(s)
of lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services in the fields of dentistry and orthodontia.
In International Class 041, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 03/29/2016, and first used in
commerce at least as early as 03/29/2016, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) Screen capture from website showing mark as used in the provision of services.. Specimen File1
The applicant's current Attorney Information:
Jami A. Gekas and Lisa M. Valenti-Jordan and all other attorneys of Foley & Lardner LLP 321 North Clark Street, Suite
2800
Chicago, Illinois 60654-5313
United States
312-832-4500(phone)
312-832-4700(fax)
ipdocketing@foley.com (authorized)
The attorney docket/reference number is 116515-0121.
The applicant's current Correspondence Information:
Jami A. Gekas
Foley & Lardner LLP
321 North Clark Street, Suite 2800
Chicago, Illinois 60654-5313
312-832-4500(phone)
312-832-4700(fax)
ipdocketing@foley.com;jgekas@foley.com; lvalenti-jordan@foley.com; jrodriguez@foley.com; smunoz@foley.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Susan Greenspon/ Date: 01/22/2019
Signatory's Name: Susan Greenspon
Signatory's Position: General Counsel
Payment Sale Number: 88270716
Payment Accounting Date: 01/22/2019
Serial Number: 88270716
Internet Transmission Date: Tue Jan 22 11:25:55 EST 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2019012211255589
8594-88270716-620d0cb21f38e4d32324e539cf
416c11698562ef175aba3b24c2d6d69c6d-CC-17
696-20190120192257908686