Response to Office Action

SO GOOD YOU'LL LICK THE BOX.

IMAGINATION HOLDINGS, LLC

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88261327
LAW OFFICE ASSIGNED LAW OFFICE 126
MARK SECTION
MARK http://uspto.report/TM/88261327/mark.png
LITERAL ELEMENT SO GOOD YOU'LL LICK THE BOX!
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_1-104129192100-20190913182644124823_._Response_to_Office_Action_68672.0400.pdf
       CONVERTED PDF FILE(S)
       (2 pages)
\\TICRS\EXPORT17\IMAGEOUT17\882\613\88261327\xml15\ROA0002.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\882\613\88261327\xml15\ROA0003.JPG
DESCRIPTION OF EVIDENCE FILE Please see attached for Response to Office Action. Thank you.
GOODS AND/OR SERVICES SECTION (current)
INTERNATIONAL CLASS 035
DESCRIPTION
Retail bakery shops specializing in the provision of doughnuts, pastries, coffee and beverages
        FIRST USE ANYWHERE DATE At least as early as 00/00/2013
        FIRST USE IN COMMERCE DATE At least as early as 00/00/2013
FILING BASIS Section 1(b)
GOODS AND/OR SERVICES SECTION (proposed)
INTERNATIONAL CLASS 035
DESCRIPTION
Retail bakery shops specializing in the provision of doughnuts, pastries, coffee and beverages
       FIRST USE ANYWHERE DATE At least as early as 00/00/2013
       FIRST USE IN COMMERCE DATE At least as early as 00/00/2013
       STATEMENT TYPE "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use]. OR "The attached specimen is a true copy of the specimen that was originally submitted with the application, amendment to allege use, or statement of use" [for an illegible specimen].
       SPECIMEN
       FILE NAME(S)
\\TICRS\EXPORT17\IMAGEOUT 17\882\613\88261327\xml15 \ROA0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT 17\882\613\88261327\xml15 \ROA0005.JPG
       SPECIMEN DESCRIPTION The specimen illustrates the proposed mark in connection with advertising material with the identified retail bakery shops specializing in the provision of doughnuts, pastries, coffee and beverages.
DELETED FILING BASIS 1(b)
ATTORNEY SECTION (current)
NAME DAX ALVAREZ
ATTORNEY BAR MEMBERSHIP NUMBER NOT SPECIFIED
YEAR OF ADMISSION NOT SPECIFIED
U.S. STATE/ COMMONWEALTH/ TERRITORY NOT SPECIFIED
FIRM NAME SNELL & WILMER L.L.P.
INTERNAL ADDRESS SUITE 1900
STREET 400 EAST VAN BUREN STREET
CITY PHOENIX
STATE Arizona
POSTAL CODE 85004-2202
COUNTRY US
PHONE 213-929-2500
FAX 213-929-2525
EMAIL ipladocket@swlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER PBC.00600
ATTORNEY SECTION (proposed)
NAME DAX ALVAREZ
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME SNELL & WILMER L.L.P.
INTERNAL ADDRESS SUITE 1900
STREET 400 EAST VAN BUREN STREET
CITY PHOENIX
STATE Arizona
POSTAL CODE 85004-2202
COUNTRY United States
PHONE 213-929-2500
FAX 213-929-2525
EMAIL ipladocket@swlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER PBC.00600
CORRESPONDENCE SECTION (current)
NAME DAX ALVAREZ
FIRM NAME SNELL & WILMER L.L.P.
INTERNAL ADDRESS SUITE 1900
STREET 400 EAST VAN BUREN STREET
CITY PHOENIX
STATE Arizona
POSTAL CODE 85004-2202
COUNTRY US
PHONE 213-929-2500
FAX 213-929-2525
EMAIL ipladocket@swlaw.com; dalvarez@swlaw.com; jlpeterson@swlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER PBC.00600
CORRESPONDENCE SECTION (proposed)
NAME DAX ALVAREZ
FIRM NAME SNELL & WILMER L.L.P.
INTERNAL ADDRESS SUITE 1900
STREET 400 EAST VAN BUREN STREET
CITY PHOENIX
STATE Arizona
POSTAL CODE 85004-2202
COUNTRY United States
PHONE 213-929-2500
FAX 213-929-2525
EMAIL ipladocket@swlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER PBC.00600
SIGNATURE SECTION
DECLARATION SIGNATURE /David I. Dubin/
SIGNATORY'S NAME David I. Dubin
SIGNATORY'S POSITION Attorney of Record, Virginia Bar member
SIGNATORY'S PHONE NUMBER 213-929-2513
DATE SIGNED 09/13/2019
RESPONSE SIGNATURE /David I. Dubin/
SIGNATORY'S NAME David I. Dubin
SIGNATORY'S POSITION Attorney of Record, Virginia Bar member
SIGNATORY'S PHONE NUMBER 213-929-2513
DATE SIGNED 09/13/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Fri Sep 13 18:42:30 EDT 2019
TEAS STAMP USPTO/ROA-XXX.XXX.XXX.XXX
-20190913184230539282-882
61327-6109037689d31d4e4b6
3c177db9aaff6db8d4ab80b3f
bd01088beb5b1f3ea79f0-N/A
-N/A-20190913182644124823



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88261327 SO GOOD YOU'LL LICK THE BOX!(Standard Characters, see http://uspto.report/TM/88261327/mark.png) has been amended as follows:

EVIDENCE
Evidence in the nature of Please see attached for Response to Office Action. Thank you. has been attached.
Original PDF file:
evi_1-104129192100-20190913182644124823_._Response_to_Office_Action_68672.0400.pdf
Converted PDF file(s) ( 2 pages)
Evidence-1
Evidence-2

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 035 for Retail bakery shops specializing in the provision of doughnuts, pastries, coffee and beverages
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

In International Class 035, the mark was first used at least as early as 00/00/2013 and first used in commerce at least as early as 00/00/2013 .

Proposed: Class 035 for Retail bakery shops specializing in the provision of doughnuts, pastries, coffee and beverages

Deleted Filing Basis: 1(b)
In International Class 035, the mark was first used at least as early as 00/00/2013 . and first used in commerce at least as early as 00/00/2013 .

Applicant hereby submits one(or more) specimen(s) for Class 035 . The specimen(s) submitted consists of The specimen illustrates the proposed mark in connection with advertising material with the identified retail bakery shops specializing in the provision of doughnuts, pastries, coffee and beverages. .
"The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use]. OR "The attached specimen is a true copy of the specimen that was originally submitted with the application, amendment to allege use, or statement of use" [for an illegible specimen]. Specimen File1
Specimen File2

The applicant's current attorney information: DAX ALVAREZ. DAX ALVAREZ of SNELL & WILMER L.L.P., is located at

      SUITE 1900
      400 EAST VAN BUREN STREET
      PHOENIX, Arizona 85004-2202
      US
The docket/reference number is PBC.00600.

The phone number is 213-929-2500.

The fax number is 213-929-2525.

The email address is ipladocket@swlaw.com

The applicants proposed attorney information: DAX ALVAREZ. DAX ALVAREZ of SNELL & WILMER L.L.P., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at

      SUITE 1900
      400 EAST VAN BUREN STREET
      PHOENIX, Arizona 85004-2202
      United States
The docket/reference number is PBC.00600.

The phone number is 213-929-2500.

The fax number is 213-929-2525.

The email address is ipladocket@swlaw.com

DAX ALVAREZ submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
The applicant's current correspondence information: DAX ALVAREZ. DAX ALVAREZ of SNELL & WILMER L.L.P., is located at

      SUITE 1900
      400 EAST VAN BUREN STREET
      PHOENIX, Arizona 85004-2202
      US
The docket/reference number is PBC.00600.

The phone number is 213-929-2500.

The fax number is 213-929-2525.

The email address is ipladocket@swlaw.com; dalvarez@swlaw.com; jlpeterson@swlaw.com

The applicants proposed correspondence information: DAX ALVAREZ. DAX ALVAREZ of SNELL & WILMER L.L.P., is located at

      SUITE 1900
      400 EAST VAN BUREN STREET
      PHOENIX, Arizona 85004-2202
      United States
The docket/reference number is PBC.00600.

The phone number is 213-929-2500.

The fax number is 213-929-2525.

The email address is ipladocket@swlaw.com

SIGNATURE(S)
Declaration Signature

DECLARATION: The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that, if the applicant submitted the application or allegation of use (AOU) unsigned, all statements in the application or AOU and this submission based on the signatory's own knowledge are true, and all statements in the application or AOU and this submission made on information and belief are believed to be true.

STATEMENTS FOR UNSIGNED SECTION 1(a) APPLICATION/AOU: If the applicant filed an unsigned application under 15 U.S.C. §1051(a) or AOU under 15 U.S.C. §1051(c), the signatory additionally believes that: the applicant is the owner of the mark sought to be registered; the mark is in use in commerce and was in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; the original specimen(s), if applicable, shows the mark in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; for a collective trademark, collective service mark, collective membership mark application, or certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the filing date of the application or AOU; for a certification mark application, the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.

STATEMENTS FOR UNSIGNED SECTION 1(b)/SECTION 44 APPLICATION AND FOR SECTION 66(a) COLLECTIVE/CERTIFICATION MARK APPLICATION: If the applicant filed an unsigned application under 15 U.S.C. §§ 1051(b), 1126(d), and/or 1126(e), or filed a collective/certification mark application under 15 U.S.C. §1141f(a), the signatory additionally believes that: for a trademark or service mark application, the applicant is entitled to use the mark in commerce on or in connection with the goods/services specified in the application; the applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date; for a collective trademark, collective service mark, collective membership mark, or certification mark application, the applicant has a bona fide intention, and is entitled, to exercise legitimate control over the use of the mark in commerce and had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce as of the application filing date; the signatory is properly authorized to execute the declaration on behalf of the applicant; for a certification mark application, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.



Signature: /David I. Dubin/      Date: 09/13/2019
Signatory's Name: David I. Dubin
Signatory's Position: Attorney of Record, Virginia Bar member
Signatory's Phone Number: 213-929-2513


Response Signature
Signature: /David I. Dubin/     Date: 09/13/2019
Signatory's Name: David I. Dubin
Signatory's Position: Attorney of Record, Virginia Bar member

Signatory's Phone Number: 213-929-2513

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    DAX ALVAREZ
   SNELL & WILMER L.L.P.
   SUITE 1900
   400 EAST VAN BUREN STREET
   PHOENIX, Arizona 85004-2202
Mailing Address:    DAX ALVAREZ
   SNELL & WILMER L.L.P.
   SUITE 1900
   400 EAST VAN BUREN STREET
   PHOENIX, Arizona 85004-2202
        
Serial Number: 88261327
Internet Transmission Date: Fri Sep 13 18:42:30 EDT 2019
TEAS Stamp: USPTO/ROA-XXX.XXX.XXX.XXX-20190913184230
539282-88261327-6109037689d31d4e4b63c177
db9aaff6db8d4ab80b3fbd01088beb5b1f3ea79f
0-N/A-N/A-20190913182644124823


Response to Office Action [image/jpeg]

Response to Office Action [image/jpeg]

Response to Office Action [image/jpeg]

Response to Office Action [image/jpeg]


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