To: | Broadridge Fixed Income Liquidity Soluti ETC. (schlossd@gtlaw.com) |
Subject: | U.S. Trademark Application Serial No. 88247486 - LIQUIDITY SCORE - 104424010100 |
Sent: | October 07, 2019 02:58:50 PM |
Sent As: | ecom103@uspto.gov |
Attachments: |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88247486
Mark: LIQUIDITY SCORE
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Correspondence Address:
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Applicant: Broadridge Fixed Income Liquidity Soluti ETC.
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Reference/Docket No. 104424010100
Correspondence Email Address: |
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The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA). A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action.
Issue date: October 07, 2019
This Office action is in response to applicant’s communication filed on September 23, 2019.
The Examining Attorney acknowledges and accepts the amended identification of services.
The Applicant’s arguments in response to the refusal to register on the Principal Register under Trademark Act Section 2(e)(1), 15 U.S.C. Section 1052(e)(1), have been carefully considered, but found unpersuasive.
In addition, the Applicant’s response to the Request for Information is incomplete because it neglects to provide any of the material requested.
The evidence attached to the initial Office Action is incorporated by reference herein.
Trademark Act Section 2(e)(1) – FINAL Merely Descriptive Refusal
Registration is refused and made FINAL because the applied-for mark merely describes a quality, characteristic or feature of applicant’s goods and/or services. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq. (See definitions attached to initial Office Actin from The American Heritage Dictionary of the English Language (Houghton Mifflin Harcourt Publishing Co. 5th ed 2019) – Liquidity -
http://www.ahdictionary.com/word/search.html?q=liquidity and “score” - http://www.ahdictionary.com/word/search.html?q=score
Oxford English Dictionary (Oxford University Press 2019) - “liquidity” - http://www.oed.com/view/Entry/108920?redirectedFrom=liquidity#eid
“score” - http://www.oed.com/view/Entry/173033?rskey=lXRRo9&result=1&isAdvanced=false#eid).
“Whether consumers could guess what the product [or service] is from consideration of the mark alone is not the test.” In re Am. Greetings Corp., 226 USPQ 365, 366 (TTAB 1985).
Only where the combination of descriptive terms creates a unitary mark with a unique, incongruous, or otherwise nondescriptive meaning in relation to the goods and/or services is the combined mark registrable. See In re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ 382, 384 (C.C.P.A. 1968); In re Positec Grp. Ltd., 108 USPQ2d 1161, 1162-63 (TTAB 2013). In re Franklin Cnty. Historical Soc’y, 104 USPQ2d 1085, 1086 (TTAB 2012) (holding CENTER OF SCIENCE AND INDUSTRY merely descriptive of operating a museum and conducting workshops, programs, and demonstrations in the field of science); In re Phoseon Tech., Inc., 103 USPQ2d 1822, 1823 (TTAB 2012) (holding SEMICONDUCTOR LIGHT MATRIX merely descriptive of light and UV curing systems composed primarily of light-emitting diodes (LEDs) for industrial and commercial applications); In re Putman Publ’g Co., 39 USPQ2d 2021, 2021-22 (TTAB 1996) (holding FOOD & BEVERAGE ON-LINE merely descriptive of news and information service for the food processing industry); In re Copytele, Inc., 31 USPQ2d 1540, 1541-42 (TTAB 1994) (holding SCREEN FAX PHONE merely descriptive of facsimile terminals employing electrophoretic displays).
Applicant seeks registration on the Principal Register of LIQUIDITY SCORE for services identified as “Feature of software platform used to monitor, initiate, track, and participate in the trading of corporate bonds.”
As demonstrated by the following printouts attached to the initial Office Action, “liquidity score” is a term in the trade that is used to the evaluation or scoring of the liquidity of investments:
Intercontinental Exchange
http://www.theice.com/market-data/pricing-and-analytics/analytics/liquidity
HIS Markit
http://www.markit.com/Product/File?CMSID=00bd57831a874fd1b1333717b563f77d
Bloomberg Liquidity Assessment (LQA)
http://data.bloomberglp.com/professional/sites/10/LQA-Fact-Sheet-1.pdf
Bloomberg
http://www.bloomberg.com/professional/blog/practically-speaking-determine-liquidity/
Blackbaud
What are Liquidity Scores
http://kb.blackbaud.com/articles/Knowledge/97306
Real Capital Analytics
RCA Launces Capital Liquidity Scores for Commercial Real Estate
http://www.rcanalytics.com/rca-capital-liquidity-scores-17/
(See printouts attached to initial Office Action).
Because the Applicant’s platform services feature software for evaluating or scoring the liquidity of investments, the applied-for mark immediately informs consumers of a quality, feature, function or purpose of the software and is merely descriptive thereof.
The Applicant has argued that the applied-for mark is suggestive as applied to the services. A mark is suggestive if some imagination, thought, or perception is needed to understand the nature of the goods and/or services described in the mark; whereas a descriptive term immediately and directly conveys some information about the goods and/or services. See Stoncor Grp., Inc. v. Specialty Coatings, Inc., 759 F.3d 1327, 1332, 111 USPQ2d 1649, 1652 (Fed. Cir. 2014) (citing DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251-52, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012)); TMEP §1209.01(a).
The Applicant’s objection to the evidence is similarly unpersuasive. The evidence of record confirms that “liquidity score” is a unitary expression to refer to a measurement of liquidity of investments. The Applicant’s software is used to monitor and track the performance of corporate bonds. As identified, these services would include the assessment of the liquidity of the investments. Therefore, the applied-for mark is merely descriptive.
Here, the evidence of record confirms that “liquidity score” is a term in the trade and that it has a direct, readily understood significance as applied to the services in this application. Therefore, it is merely descriptive.
Disclaimer FINAL
The application includes a disclaimer of the word “liquidity.” Because “liquidity score” is a unitary express and registration on the Principal Register has been refused because the mark, as a whole, is merely descriptive of the services, the disclaimer of “liquidity” is unnecessary. Unitary matter in a mark is wording and/or designs that when combined create a single commercial impression or that have a distinct commercial impression independent of the separate parts. See TMEP §1213.05. If the constituent elements are so integrated or merged together that they cannot be regarded as separable, then the entire matter is unitary. See In re EBS Data Processing, 212 USPQ 964, 966 (TTAB 1981); In re Kraft, Inc., 218 USPQ 571, 573 (TTAB 1983); TMEP §1213.05.
Request for Information- FINAL Requirement
Factual information about the services must clearly indicate what the services are and how they are rendered, their salient features, and their prospective customers and channels of trade. Conclusory statements regarding the services will not satisfy this requirement for information.
Failure to comply with a request for information is grounds for refusing registration. In re Harley, 119 USPQ2d 1755, 1757-58 (TTAB 2016); TMEP §814. Merely stating that information about the goods and services is available on applicant’s website is an insufficient response and will not make the relevant information of record. See In re Planalytics, Inc., 70 USPQ2d 1453, 1457-58 (TTAB 2004).
Assistance
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this final Office action and/or appeal it to the Trademark Trial and Appeal Board (TTAB)
/Susan A. Richards/
Susan A. Richards
Trademark Examining Attorney
Law Office 103
(571) 27 2-8266
Susan.Richards@uspto.go
RESPONSE GUIDANCE