TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88234122

Filing Date: 12/18/2018

To the Commissioner for Trademarks:

MARK: TRUE ESSENTIALS (stylized and/or with design, see mark)

The literal element of the mark consists of TRUE ESSENTIALS.
The color(s) gray and blue is/are claimed as a feature of the mark. The mark consists of the words TRUE ESSENTIALS in gray with a design of a gray box with a blue check mark within the box to the left of the words.
The applicant, True Value Company, L.L.C., a limited liability company legally organized under the laws of Delaware, having an address of
      8600 West Bryn Mawr Avenue
      Chicago, Illinois 60631-3505
      United States
      XXXX (not authorized)

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 001:  Ice melt; water conditioner salt.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 006:  Metal key blanks.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 009:  Batteries; yardsticks.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 012:  Shopping carts.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 016:  Lawn, leaf and garbage disposal bags; paint paddles; paper bags; wrapping paper; pens; pencils; memo pads.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 017:  Caulking; general purpose silicone rubber sealant.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 020:  Milk crates; bench cushions.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 021:  Bird feeders; watering cans; paint pails; tumblers for use as drinking glasses; non-electric portable canned beverage coolers; plastic hand-held shopping baskets.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 025:  Aprons.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 027:  Floor mats.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 028:  Balloons.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 031:  Bird seed; grass seed.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 035:  Retail hardware store services.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4930760.

The applicant's current Attorney Information:
      Christopher J. Schulte and John Clifford; Andrew Ehard; Gregory Golla; Scott Johnston; Dana Jozefczyk; Danielle Mattessich; Brent Routman and Christopher Stanton. of Merchant & Gould P.C.      P.O. Box 2910
      Minneapolis, Minnesota 55402-0910
      United States
      612-332-5300(phone)
      612/332-9081(fax)
      dockmpls@merchantgould.com (authorized)
The attorney docket/reference number is 14972.835US1.

The applicant's current Correspondence Information:

Christopher J. Schulte

Merchant & Gould P.C.

P.O. Box 2910

Minneapolis, Minnesota 55402-0910

612-332-5300(phone)

612/332-9081(fax)

dockmpls@merchantgould.com;cschulte@merchantgould.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $3575 has been submitted with the application, representing payment for 13 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /susan radde/   Date: 12/18/2018
Signatory's Name: Susan Radde
Signatory's Position: Assistant General Counsel
Payment Sale Number: 88234122
Payment Accounting Date: 12/19/2018

Serial Number: 88234122
Internet Transmission Date: Tue Dec 18 18:08:58 EST 2018
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201812181808587
20322-88234122-620e0cfbbbe5e62cfa82acb3d
7af51c9f3418aa146f5cd388d81a545c55ecd56c
c-CC-19427-20181218162503423159