UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88226334
MARK: PARADIGM
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Paradigm Management Services, LLC
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
ISSUE/MAILING DATE: 1/31/2019
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issues below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SUMMARY OF THE ISSUES:
- Prior-Filed Applications – Advisory
- Section 2(d) Likelihood of Confusion – Partial Refusal
- Identification of the Services – Clarification Required
PRIOR-FILED APPLICATIONS – ADVISORY
In response to this Office action, Applicant may present arguments in support of registration by addressing the issue of the potential conflict between Applicant’s mark and the marks in the referenced applications. Applicant’s election not to submit arguments at this time in no way limits Applicant’s right to address this issue later if a refusal under Section 2(d) issues.
However, Applicant must respond to the refusal and requirements below.
SECTION 2(d) LIKELIHOOD OF CONFUSION – PARTIAL REFUSAL
This refusal is limited to Applicant’s following services: all of the services in International Class 035 and the “Managed health care services for addiction recovery; Telemedicine services; Medical consulting services in the fields of second opinions, medical and vocational rehabilitation primarily responding to the needs of the workers compensation industry” in International Class 044.
Applicant seeks registration of the mark PARADIGM. Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 4200809, 4248370, 5126863, 5291759, 5291760, 5566758, and 5566766 (all owned by Registrant #1), and 5239744 (owned by Registrant #2). Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the attached registrations.
Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the services of the parties. See 15 U.S.C. §1052(d). Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”). In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017). Only those factors that are “relevant and of record” need be considered. M2 Software, Inc. v. M2 Commc’ns, Inc., 450 F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d 1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1744 (TTAB 2018).
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the [services] and differences in the marks.”); TMEP §1207.01.
Applicant seeks registration of the mark PARADIGM in relevant part for the following services:
“Health care cost containment in the field of implantable surgical devices for worker's compensation related surgical procedures” in International Class 035
“Managed health care services for addiction recovery; Telemedicine services; Medical consulting services in the fields of second opinions, medical and vocational rehabilitation primarily responding to the needs of the workers compensation industry” in International Class 044
The registered marks are:
U.S. Registration No. 4200809 PARADIGM HEALTH PLANS for “Business consulting services, namely, providing recommendations and advice to employers and health insurance brokers with respect to employee health care plan and employee benefit plan options, products and programs in the field of state and federally approved health care and employee benefit plans” in International Class 035.
U.S. Registration No. 4248370 PARADIGM HEALTH PLANS for “Business consulting services, namely, providing recommendations and advice to employers and health insurance brokers with respect to employee health care plan and employee benefit plan options, products and programs in the field of state and federally regulated and approved health care and employee benefit plans” in International Class 035.
U.S. Registration No. 5126863 PARADIGM HEALTH PLANS for “Business consulting services, namely, providing recommendations and advice to employers and health insurance brokers with respect to employee health care plan and employee benefit plan options, products and programs in the field of state and federally regulated and approved health care and employee benefit plans” in International Class 035.
U.S. Registration No. 5291759 PARADIGM HEALTH PLANS EDUCATIONAL SYSTEMS for “Self-funded health care plan business administration services, namely, providing recommendations, advice and business administration services in the nature of business coordination of health care services via person-to-person consultation and via the global information network to members of self-funded health care plans for non-public school entities including private and independent schools, colleges and universities; providing business recommendations and advice via person-to-person consultation and via the global information network to program members with respect to private school system tuition reimbursement programs” in International Class 035.
U.S. Registration No. 5291760 PARADIGM HEALTH PLANS EDUCATIONAL SYSTEMS for “Self-funded health care plan business administration services, namely, providing recommendations, advice and business administration services in the nature of business coordination of health care services via person-to-person consultation and via the global information network to members of self-funded health care plans for non-public school entities including private and independent schools, colleges and universities; providing business recommendations and advice via person-to-person consultation and via the global information network to program members with respect to private school system tuition reimbursement programs” in International Class 035.
U.S. Registration No. 5566758 DOCTORS HOSPITALS HEALTH PLAN PARADIGM for “Health care plan business administration services, namely, providing recommendations and advise via person-to-person consultations and via the global information network to hospital health care plan members with respect to hospital employee health plans; providing business advisory services to hospital health care plan members to coordinate in-network and out-of-hospital system network health care options to reduce insurance claim costs and to improve hospital employee health plan member quality of care and satisfaction” in International Class 035.
U.S. Registration No. 5566766 DOCTORS HOSPITALS HEALTH PLAN PARADIGM for “Health care plan business administration services, namely, providing recommendations and advise via person-to-person consultations and via the global information network to hospital health care plan members with respect to hospital employee health plans; providing business advisory services to hospital health care plan members to coordinate in-network and out-of-hospital system network health care options to reduce insurance claim costs and to improve hospital employee health plan member quality of care and satisfaction” in International Class 035.
U.S. Registration No. 5239744 PARADIGM in relevant part for “Mental health services; psychological counseling services in the fields of mental health, addiction, and sobriety; individual psychotherapy and group psychotherapy services for fostering good mental health, independence, personal and family relationships, and sobriety; substance abuse rehabilitation and addiction treatment services; providing a web site featuring information in the field of mental health and wellness” in International Class 044.
Similarity of the Marks
Similarity with the Marks in U.S. Registration Nos. 4200809, 4248370, 5126863, 5291759, 5291760, 5566758, and 5566766
In the present case, Applicant’s PARADIGM mark is confusingly similar to Registrant’s PARADIGM HEALTH PLANS, PARADIGM HEALTH PLANS EDUCATIONAL SYSTEMS, and DOCTORS HOSPITALS HEALTH PLAN PARADIGM marks in terms of appearance, sound, and commercial impression. Marks may be confusingly similar in appearance where similar terms or phrases or similar parts of terms or phrases appear in the compared marks and create a similar overall commercial impression. See Crocker Nat’l Bank v. Canadian Imperial Bank of Commerce, 228 USPQ 689, 690-91 (TTAB 1986), aff’d sub nom. Canadian Imperial Bank of Commerce v. Wells Fargo Bank, Nat’l Ass’n, 811 F.2d 1490, 1495, 1 USPQ2d 1813, 1817 (Fed. Cir. 1987) (finding COMMCASH and COMMUNICASH confusingly similar); In re Corning Glass Works, 229 USPQ 65, 66 (TTAB 1985) (finding CONFIRM and CONFIRMCELLS confusingly similar); In re Pellerin Milnor Corp., 221 USPQ 558, 560 (TTAB 1983) (finding MILTRON and MILLTRONICS confusingly similar); TMEP §1207.01(b)(ii)-(iii). Here, Applicant’s and Registrant’s marks share the identical term PARADIGM; thus, they appear and sound identical in part.
Further, Applicant’s PARADIGM mark is confusingly similar to Registrant’s PARADIGM HEALTH PLANS, PARADIGM HEALTH PLANS EDUCATIONAL SYSTEMS, and DOCTORS HOSPITALS HEALTH PLAN PARADIGM marks because the additional wording present in the registered marks is to be given less weight in this analysis. Although marks are compared in their entireties, one feature of a mark may be more significant or dominant in creating a commercial impression. See In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Nat’l Data Corp., 753 F.2d 1056, 1058, 224 USPQ 749, 751 (Fed. Cir. 1985); TMEP §1207.01(b)(viii), (c)(ii). Disclaimed matter that is descriptive of or generic for a party’s services is typically less significant or less dominant when comparing marks. In re Detroit Athletic Co., 903 F.3d 1297, 1305, 128 USPQ2d 1047, 1050 (Fed. Cir. 2018) (citing In re Dixie Rests., Inc., 105 F.3d 1405, 1407, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997)); TMEP §1207.01(b)(viii), (c)(ii). Here, Registrant has disclaimed the wording HEALTH PLANS from the PARADIGM HEALTH PLANS marks, the wording HEALTH PLANS EDUCATIONAL SYSTEMS from the PARADIGM HEALTH PLANS EDUCATIONAL SYSTEMS marks, and the wording DOCTORS HOSPITALS HEALTH PLAN from the DOCTORS HOSPITALS HEALTH PLAN PARADIGM marks, as the wording is merely descriptive of its services. Accordingly, the dominant portion of the registered marks that must be given greater weight in this analysis is the word PARADIGM – which is identical to the applied-for PARADIGM mark.
Therefore, the marks are confusingly similar.
Similarity with the Mark in U.S. Registration No. 5239744
Here, Applicant’s mark is PARADIGM and Registrant’s mark is PARADIGM. These marks are identical in appearance, sound, and meaning, “and have the potential to be used . . . in exactly the same manner.” In re i.am.symbolic, llc, 116 USPQ2d 1406, 1411 (TTAB 2015), aff’d, 866 F.3d 1315, 123 USPQ2d 1744 (Fed. Cir. 2017). Additionally, because they are identical, these marks are likely to engender the same connotation and overall commercial impression when considered in connection with Applicant’s and Registrant’s respective services. Id.
Therefore, the marks are confusingly similar.
Relatedness of the Services
In this case, the services of the parties have no restrictions as to channels of trade or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)).
Relatedness of the Services with U.S. Registration Nos. 4200809, 4248370, 5126863, 5291759, 5291760, 5566758, and 5566766
Applicant’s services are related to Registrant’s services, as demonstrated by the attached evidence. The attached Internet evidence, consisting of screenshots of the webpages of entities similar to Applicant and Registrant, establishes that the same entity commonly provides the relevant services – cost containment services and business consulting services related to health care – and that the relevant services are provided through the same trade channels and used by the same classes of consumers in the same fields of use. See:
- http://costcontainmentsolutions.com/
- http://www.canopyhealth.com/en/about.html
- http://www.mmhia.com/services/
- http://www.univest.net/business-insurance/consulting-expertise
Thus, Applicant’s and Registrant’s services are considered related for likelihood of confusion purposes. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
Relatedness of the Services with U.S. Registration No. 5239744
Applicant’s services are related to Registrant’s services, as demonstrated by the attached evidence. The attached Internet evidence, consisting of screenshots of the webpages of entities similar to Applicant and Registrant, establishes that the same entity commonly provides the relevant services – telemedicine services for mental health patients, managed health care services for addiction recovery, medical consulting and rehabilitation services, and psychological counseling and rehabilitation services in the fields of mental health, addiction, and sobriety – and that the relevant services are provided through the same trade channels and used by the same classes of consumers in the same fields of use. See:
- http://www.americanwell.com/service-lines/telepsychiatry/
- http://www.addictioncenter.com/treatment/magellan-health-addiction-treatment/
Thus, Applicant’s and Registrants’ services are considered related for likelihood of confusion purposes. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
Conclusion
Because Applicant's and Registrants’ marks are similar and because the services are related, Applicant's mark must be refused registration pursuant to Section 2(d) of the Lanham Act.
Although Applicant's mark has been refused registration, Applicant may respond to the refusal by submitting evidence and arguments in support of registration. However, if Applicant responds to the refusal, Applicant must also respond to the requirements set forth below.
IDENTIFICATION OF THE SERVICES – CLARIFICATION REQUIRED
Applicant’s current identification of the services is not acceptable and requires clarification.
International Class 035
The identification of the services in this class is acceptable.
International Class 044
The identification of the services in this class is acceptable, but Applicant is strongly encouraged to adopt the minor suggested changes.
International Class 045
The remainder of the identification of the services in this class is acceptable.
Suggested Identification
Applicant may substitute the following wording, if accurate:
International Class 035: Health care cost containment in the field of implantable surgical devices for worker's compensation related surgical procedures
International Class 044: Managed health care services for orthopedic, spine and surgical care management and pain management related to work related injuries; Managed health care services for addiction recovery; Telemedicine services for orthopedic, spine and surgical care management and pain management related to work related injuries; Medical managed health care consulting services in the fields of second opinions, medical and vocational rehabilitation primarily responding to the needs of the workers compensation industry
International Class 045: Medical case management consulting services, namely, coordination of medical consultations regarding diagnoses and treatment for diseases; Vocational case management services, namely, coordination of necessary vocational issues for persons injured at work; Case management consulting services in the field of coordinating the procurement and administration of medication and coordinating physical, social and psychological and medical services for disabled persons
Amendment Guidelines
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
ASSISTANCE
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
/Xheneta Ademi/
Examining Attorney
Law Office 122
(571) 272-7151
xheneta.ademi@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.