Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the word LEMONADE in stylized font.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
572 x 253
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Lemonade, Inc.
*STREET
5 Crosby Street, 3rd Floor
*CITY
New York
*STATE
(Required for U.S. applicants)
New York
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
10013
LEGAL ENTITY INFORMATION
TYPE
public benefit corporation
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
009
*IDENTIFICATION
Computer software and mobile applications for use by others in rendering insurance policies; computer software and mobile applications for use
by others in customizing and adjusting insurance policies; computer software and mobile applications for use by others in rendering renters and home insurance policies; computer software and mobile
applications for use by others in customizing and adjusting renters and home owners insurance policies; computer software and mobile applications for insurance claims administration and
processing
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
042
*IDENTIFICATION
Providing temporary use of on-line non-downloadable computer software, web applications, and computer software platforms in the field of
insurance underwriting, issuance, and administration; cloud computing featuring software for use in the design and development of insurance policies for others, customization and adjustment of
insurance coverage, and payment for insurance policies
FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
ACTIVE PRIOR REGISTRATION(S)
The applicant claims ownership of active prior U.S. Registration Number(s) 5012431.
ATTORNEY INFORMATION
NAME
Carrie Webb Olson
ATTORNEY DOCKET NUMBER
791456000020
FIRM NAME
Day Pitney LLP
STREET
One International Place
CITY
Boston
STATE
Massachusetts
COUNTRY
United States
ZIP/POSTAL CODE
02110
PHONE
617-345-4767
FAX
617-345-4745
EMAIL ADDRESS
trademarks@daypitney.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Elizabeth A. Alquist, Jeremy Blackowicz, Richard H. Brown III, Alex P. Garens, Richard D. Harris, Christopher J. Hoolehan, Catherine Dugan
O'Connor, Carrie Webb Olson, Ryan S. Osterweil, Philip F. Pacelli and Melanie J. Raubeson
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88217254
Filing Date:12/05/2018
To the Commissioner for Trademarks:
MARK: LEMONADE (stylized and/or with design, see mark)
The literal element of the mark consists of LEMONADE.
The mark consists of the word LEMONADE in stylized font.
The applicant, Lemonade, Inc., a public benefit corporation legally organized under the laws of Delaware, having an address of
5 Crosby Street, 3rd Floor
New York, New York 10013
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 009: Computer software and mobile applications for use by others in rendering insurance policies; computer software and mobile
applications for use by others in customizing and adjusting insurance policies; computer software and mobile applications for use by others in rendering renters and home insurance policies; computer
software and mobile applications for use by others in customizing and adjusting renters and home owners insurance policies; computer software and mobile applications for insurance claims
administration and processing
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 042: Providing temporary use of on-line non-downloadable computer software, web applications, and computer software platforms in the
field of insurance underwriting, issuance, and administration; cloud computing featuring software for use in the design and development of insurance policies for others, customization and adjustment
of insurance coverage, and payment for insurance policies
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5012431.
The applicant's current Attorney Information:
Carrie Webb Olson and Elizabeth A. Alquist, Jeremy Blackowicz, Richard H. Brown III, Alex P. Garens, Richard D. Harris, Christopher J. Hoolehan, Catherine Dugan
O'Connor, Carrie Webb Olson, Ryan S. Osterweil, Philip F. Pacelli and Melanie J. Raubeson of Day Pitney LLP One International Place
Boston, Massachusetts 02110
United States
617-345-4767(phone)
617-345-4745(fax)
trademarks@daypitney.com (authorized)
The attorney docket/reference number is 791456000020.
The applicant's current Correspondence Information:
Carrie Webb Olson
Day Pitney LLP
One International Place
Boston, Massachusetts 02110
617-345-4767(phone)
617-345-4745(fax)
trademarks@daypitney.com;colson@daypitney.com; rosterweil@daypitney.com; gpajer@daypitney.com; tmrecords@daypitney.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).
Declaration
Declaration Signature
Signature: /Dennis Monaghan/ Date: 12/04/2018
Signatory's Name: Dennis Monaghan
Signatory's Position: Deputy General Counsel
Payment Sale Number: 88217254
Payment Accounting Date: 12/06/2018
Serial Number: 88217254
Internet Transmission Date: Wed Dec 05 08:43:42 EST 2018
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20181205084342
508959-88217254-6109d935e44e4e3ce8ca3f12
9e64f41a572e64753f1ef98ba5f39b42cde7c3c5
c-DA-8310-20181203160030023896