Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) |
OMB No. 0651-0050 (Exp 09/20/2020) |
Input Field |
Entered |
---|---|
SERIAL NUMBER | 88206826 |
LAW OFFICE ASSIGNED | LAW OFFICE 102 |
MARK SECTION | |
MARK FILE NAME | http://uspto.report/TM/88206826/mark.png |
LITERAL ELEMENT | BOYD |
STANDARD CHARACTERS | NO |
USPTO-GENERATED IMAGE | NO |
COLOR(S) CLAIMED (If applicable) |
Color is not claimed as a feature of the mark. |
DESCRIPTION OF THE MARK (and Color Location, if applicable) |
The mark consists of a light shaded sickle shape with a dot under the sickle handle with the stylized word BOYD above the right half of the sickle angled diagonally all situated on a dark shaded rectangle that has a light shaded border. |
ARGUMENT(S) | |
I. Remarks The Examining Attorney has issued an Office Action provisionally refusing registration of Serial No. 88206826 for the proposed BOYD trademark in composite design form. The provisional refusal is based upon the following grounds: · Likelihood of confusion with U.S. Registration No. 4745403 under Section 2(d) of the Trademark Act due to similarities of descriptions of goods in Class 20; and · Insufficient evidence of use of Applicant’s mark in commerce to support registration in Classes 20 and 28.
The Examining Attorney has also requested that Applicant provide (i) a revised description of its mark; and (ii) revised descriptions of its identification of goods for Classes 11 and 28.
II. Amendments a. Description of Goods Applicant hereby amends its description of goods as follows: · Applicant requests that its description of goods for Class 11 be revised to read “Drying apparatus for drying medical and dental tools prior to sterilization; self-contained water filtration and delivery system for use in dental offices comprised of a water purification and filtration apparatus, PSI indicators, hoses and spray nozzles” · Applicant requests that its description of goods for Class 20 be revised to read “Non-metal cabinetry for use in dental and medical offices; booster seats for use by children in dental or medical examination chairs” · Applicant requests that the description of goods for Class 28 be deleted from the application The above amendments comply with TMEP 1402.06(a) because they (i) specify the nature of the goods in Classes 11 and 20; and (ii) delete the identification of goods for Class 28. Applicant respectfully requests that the Examining Attorney accept the above amendments and revise the application record accordingly. b. Mark Description Applicant hereby amends its mark description as proposed by the Examining Attorney: · The mark consists of a sickle shape curved line with a dot under the lower end of the line and the stylized word “BOYD” above the right half of the line that is angled diagonally; all of the elements appear against a shaded square that has a border. III. Arguments Applicant respectfully submits that withdrawal of the provisional refusal is justified as detailed below. a. Section 2(d) Refusal Class 20 of the instant application U.S. Serial No. 88/206,826 (the "'826 Application") was rejected as being confusing similar to U.S. Registration No. 4,745,403 (the "'403 Registration"). The '403 Registration was registered on the Supplemental Register in Class 20 for "office furniture, office seating furniture." The '826 Application is pending in Class 20 for "office furniture; furniture for use in dental and medical offices; booster seats." In response to that rejection, Applicant has amended its description of goods to "non-metal cabinetry for use in dental and medical offices; booster seats for use by children in dental or medical examination chairs." Applicant believes that this amendment sufficiently overcomes the likelihood of confusion rejection and in support therefor states as follows: The Examiner argues that the similarity of the marks as well as a similarity of the goods are sufficient to warrant a rejection of the ‘826 Application. The Examiner’s arguments, however, do not take in to account that the ‘403 Registration was issued on the Supplemental Register and is afforded a much narrower scope of protection. (See, In re Cerner Corp., 2001 TTAB Lexis 87.) du Pont Factors: As the Examining Attorney has noted, evaluation of a potential likelihood of confusion requires a comparison of the similarities of the marks and the similarity of the goods or services being offered, applying the factors identified by the C.C.P.A. in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357 (C.C.P.A. 1973) (the “du Pont Factors”). Among the du Pont Factors are the similarity or dissimilarity of the goods or services described in the application and those in the cited registration and the sophistication of the buyers and nature of the conditions under which purchases are made from the registrant and the applicant. Id. Applicant respectfully argues that, applying these and the other du Pont Factors to the application as amended, there is no likelihood of confusion between Applicant’s mark and those in the cited registrations. Nature of the Buyers and Transaction: In evaluating the likelihood of confusion, the du Pont court recognized that sophisticated purchasers who take time in evaluating and making purchases are less likely to be confused than unsophisticated purchasers making impulse decisions. Id. In the present case, the purchasers of Applicant’s goods are dentists or other medical professionals intending to outfit a dental or medical office with “clinical cabinetry” rather than traditional furniture. The purchasers of the goods of the owner of the cited registration are persons, such as homeowners or homebuyers, looking to furnish a home. None of these transactions are typically impulse purchases. On the contrary, they are typically high-value purchases, made by sophisticated individuals, after substantial contemplation. Such consumers tend to engage in substantial independent due diligence prior to making their purchase. Applicant respectfully argues that this is precisely the type of situation that the du Pont court was contemplating when it recited this factor: sophisticated consumers who undertake carefully considered, complex, and time-consuming transactions are far less likely to be subject to the type of confusion that would plague a less sophisticated buyer making a quick, low-value, impulse purchase. Applicant, therefore, respectfully argues that the sophisticated nature of the buyers of both Registrant’s and Applicant’s services, and the fact that both services entail potentially expensive or complex transactions, both serve to further eliminate any likelihood that the buyers would be subject to confusion as to the source of the services. The same arguments made above with respect to the differences in services, also apply to the differences in the commercial impression of the marks. Applicant respectfully argues that the differences between the word mark of the ‘403 Registration and the design elements of the present application are more than sufficient to dispel any likelihood of confusion among such sophisticated purchasers. Accordingly, when compared side-by-side, Applicant holds, although it may be argued that BOYD is the dominant feature of both marks, the design element in the instant application substantially differs in appearance and commercial impression, and that, accordingly, any potential likelihood of confusion with respect to the similarity of the marks is eliminated when the marks are considered in their entireties. b. Specimen Refusal (Class 20) Applicant hereby submits its substitute specimens and states in support that the substitute specimens were in use in commerce at least as early as the filing date of the application. c. Specimen Refusal (Class 28) As detailed in Section II(a) above, Applicant is requesting that Class 28 be deleted from the application. IV. Conclusion Having addressed the issues raised in the Office Action, Applicant requests that the subject application be permitted to proceed to publication. |
|
GOODS AND/OR SERVICES SECTION (010)(current) | |
INTERNATIONAL CLASS | 010 |
DESCRIPTION | |
Medical and dental examination and treatment chairs and benches; patient medical treatment tables; medical trays for dental instruments; dental operating and exam lamps | |
FILING BASIS | Section 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 12/00/1971 |
FIRST USE IN COMMERCE DATE | At least as early as 12/00/1971 |
GOODS AND/OR SERVICES SECTION (010)(proposed) | |
INTERNATIONAL CLASS | 010 |
DESCRIPTION | |
Medical and dental examination and treatment chairs and benches; patient medical treatment tables; medical trays for dental instruments; dental operating and exam lamps | |
FILING BASIS | Section 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 12/00/1971 |
FIRST USE IN COMMERCE DATE | At least as early as 12/00/1971 |
STATEMENT TYPE | "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use]. OR "The attached specimen is a true copy of the specimen that was originally submitted with the application, amendment to allege use, or statement of use" [for an illegible specimen]. |
GOODS AND/OR SERVICES SECTION (011)(current) | |
INTERNATIONAL CLASS | 011 |
DESCRIPTION | |
Drying apparatus for drying medical and dental tools prior to sterilization; self-contained water delivery system for use in dental offices | |
FILING BASIS | Section 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 12/00/1997 |
FIRST USE IN COMMERCE DATE | At least as early as 12/00/1997 |
GOODS AND/OR SERVICES SECTION (011)(proposed) | |
INTERNATIONAL CLASS | 011 |
TRACKED TEXT DESCRIPTION | |
Drying apparatus for drying medical and dental tools prior to sterilization; |
|
FINAL DESCRIPTION | |
Drying apparatus for drying medical and dental tools prior to sterilization; self-contained water delivery system for use in dental offices comprised of a water purification and filtration apparatus, PSI indicators, hoses and spray nozzles | |
FILING BASIS | Section 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 12/00/1997 |
FIRST USE IN COMMERCE DATE | At least as early as 12/00/1997 |
GOODS AND/OR SERVICES SECTION (012)(no change) | |
GOODS AND/OR SERVICES SECTION (020)(current) | |
INTERNATIONAL CLASS | 020 |
DESCRIPTION | |
Office furniture; furniture for use in dental and medical offices; booster seats | |
FILING BASIS | Section 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 12/00/1997 |
FIRST USE IN COMMERCE DATE | At least as early as 12/00/1997 |
GOODS AND/OR SERVICES SECTION (020)(proposed) | |
INTERNATIONAL CLASS | 020 |
TRACKED TEXT DESCRIPTION | |
FINAL DESCRIPTION | |
Non-metal cabinetry for use in dental and medical offices; booster seats for use by children in dental or medical examination chairs. | |
FILING BASIS | Section 1(a) |
FIRST USE ANYWHERE DATE | At least as early as 12/00/1997 |
FIRST USE IN COMMERCE DATE | At least as early as 12/00/1997 |
STATEMENT TYPE | "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use]. OR "The attached specimen is a true copy of the specimen that was originally submitted with the application, amendment to allege use, or statement of use" [for an illegible specimen]. |
SPECIMEN FILE NAME(S) |
\\TICRS\EXPORT17\IMAGEOUT 17\882\068\88206826\xml5\ ROA0002.JPG |
\\TICRS\EXPORT17\IMAGEOUT 17\882\068\88206826\xml5\ ROA0003.JPG | |
\\TICRS\EXPORT17\IMAGEOUT 17\882\068\88206826\xml5\ ROA0004.JPG | |
SPECIMEN DESCRIPTION | screenshot from website showing applicant?s ?Sterilization Center? clinical cabinetry; photograph of label which can be found inside the door of the cabinet and which references ?STERI CENTER?; and photograph of standard shipping carton for clinical cabinetry |
GOODS AND/OR SERVICES SECTION (028)(class deleted) | |
ADDITIONAL STATEMENTS SECTION | |
DESCRIPTION OF THE MARK (and Color Location, if applicable) |
The mark consists of a sickle shape curved line with a dot under the lower end of the line and the stylized word "BOYD" above the right half of the line that is angled diagonally; all of the elements appear against a shaded square that has a border. |
ATTORNEY SECTION (current) | |
NAME | William G. Giltinan |
ATTORNEY BAR MEMBERSHIP NUMBER | NOT SPECIFIED |
YEAR OF ADMISSION | NOT SPECIFIED |
U.S. STATE/ COMMONWEALTH/ TERRITORY | NOT SPECIFIED |
FIRM NAME | CARLTON FIELDS JORDEN BURT, PA |
INTERNAL ADDRESS | ATTN: IP DEPT |
STREET | PO BOX 3239 |
CITY | TAMPA |
STATE | Florida |
POSTAL CODE | 33601-3239 |
COUNTRY | US |
PHONE | 813-223-7000 |
FAX | 813-229-4133 |
trademarks@carltonfields.com | |
AUTHORIZED TO COMMUNICATE VIA EMAIL | Yes |
DOCKET/REFERENCE NUMBER | 11590/33730 |
ATTORNEY SECTION (proposed) | |
NAME | William G. Giltinan |
ATTORNEY BAR MEMBERSHIP NUMBER | XXX |
YEAR OF ADMISSION | XXXX |
U.S. STATE/ COMMONWEALTH/ TERRITORY | XX |
FIRM NAME | CARLTON FIELDS, PA |
INTERNAL ADDRESS | ATTN: IP DEPT |
STREET | PO BOX 3239 |
CITY | TAMPA |
STATE | Florida |
POSTAL CODE | 33601-3239 |
COUNTRY | United States |
PHONE | 813-223-7000 |
FAX | 813-229-4133 |
trademarks@carltonfields.com | |
AUTHORIZED TO COMMUNICATE VIA EMAIL | Yes |
DOCKET/REFERENCE NUMBER | 11590/33730 |
OTHER APPOINTED ATTORNEY | Eleanor M Yost, J. Coy Stull, Jill S. Riola, Gail Podolsky, Clark W. Lackert and Jonathan Goodwill |
CORRESPONDENCE SECTION (current) | |
NAME | WILLIAM G. GILTINAN |
FIRM NAME | CARLTON FIELDS JORDEN BURT, PA |
INTERNAL ADDRESS | ATTN: IP DEPT |
STREET | PO BOX 3239 |
CITY | TAMPA |
STATE | Florida |
POSTAL CODE | 33601-3239 |
COUNTRY | US |
PHONE | 813-223-7000 |
FAX | 813-229-4133 |
trademarks@carltonfields.com | |
AUTHORIZED TO COMMUNICATE VIA EMAIL | Yes |
DOCKET/REFERENCE NUMBER | 11590/33730 |
CORRESPONDENCE SECTION (proposed) | |
NAME | William G. Giltinan |
FIRM NAME | CARLTON FIELDS, PA |
INTERNAL ADDRESS | ATTN: IP DEPT |
STREET | PO BOX 3239 |
CITY | TAMPA |
STATE | Florida |
POSTAL CODE | 33601-3239 |
COUNTRY | United States |
PHONE | 813-223-7000 |
FAX | 813-229-4133 |
trademarks@carltonfields.com | |
AUTHORIZED TO COMMUNICATE VIA EMAIL | Yes |
DOCKET/REFERENCE NUMBER | 11590/33730 |
SIGNATURE SECTION | |
DECLARATION SIGNATURE | /WIlliam G. Giltinan/ |
SIGNATORY'S NAME | William G. Giltinan |
SIGNATORY'S POSITION | Attorney of Record, Florida Bar Member |
DATE SIGNED | 08/28/2019 |
RESPONSE SIGNATURE | /William G. Giltinan/ |
SIGNATORY'S NAME | William G. Giltinan |
SIGNATORY'S POSITION | Attorney of Record, Florida Bar Member |
DATE SIGNED | 08/28/2019 |
AUTHORIZED SIGNATORY | YES |
FILING INFORMATION SECTION | |
SUBMIT DATE | Wed Aug 28 12:17:20 EDT 2019 |
TEAS STAMP | USPTO/ROA-X.XX.XXX.XX-201 90828121720997262-8820682 6-61019456d1882b61251172f baf144d93cba5b8f6ac918232 61befb7b7a37b475e-N/A-N/A -20190828111431668532 |
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) |
OMB No. 0651-0050 (Exp 09/20/2020) |
I. Remarks
The Examining Attorney has issued an Office Action provisionally refusing registration of Serial No. 88206826 for the proposed BOYD trademark in composite design form. The provisional refusal is based upon the following grounds:
· Likelihood of confusion with U.S. Registration No. 4745403 under Section 2(d) of the Trademark Act due to similarities of descriptions of goods in Class 20; and
· Insufficient evidence of use of Applicant’s mark in commerce to support registration in Classes 20 and 28.
The Examining Attorney has also requested that Applicant provide (i) a revised description of its mark; and (ii) revised descriptions of its identification of goods for Classes 11 and 28.
II. Amendments
a. Description of Goods
Applicant hereby amends its description of goods as follows:
· Applicant requests that its description of goods for Class 11 be revised to read “Drying apparatus for drying medical and dental tools prior to sterilization; self-contained water filtration and delivery system for use in dental offices comprised of a water purification and filtration apparatus, PSI indicators, hoses and spray nozzles”
· Applicant requests that its description of goods for Class 20 be revised to read “Non-metal cabinetry for use in dental and medical offices; booster seats for use by children in dental or medical examination chairs”
· Applicant requests that the description of goods for Class 28 be deleted from the application
The above amendments comply with TMEP 1402.06(a) because they (i) specify the nature of the goods in Classes 11 and 20; and (ii) delete the identification of goods for Class 28. Applicant respectfully requests that the Examining Attorney accept the above amendments and revise the application record accordingly.
b. Mark Description
Applicant hereby amends its mark description as proposed by the Examining Attorney:
· The mark consists of a sickle shape curved line with a dot under the lower end of the line and the stylized word “BOYD” above the right half of the line that is angled diagonally; all of the elements appear against a shaded square that has a border.
III. Arguments
Applicant respectfully submits that withdrawal of the provisional refusal is justified as detailed below.
a. Section 2(d) Refusal
Class 20 of the instant application U.S. Serial No. 88/206,826 (the "'826 Application") was rejected as being confusing similar to U.S. Registration No. 4,745,403 (the "'403 Registration"). The '403 Registration was registered on the Supplemental Register in Class 20 for "office furniture, office seating furniture." The '826 Application is pending in Class 20 for "office furniture; furniture for use in dental and medical offices; booster seats."
In response to that rejection, Applicant has amended its description of goods to "non-metal cabinetry for use in dental and medical offices; booster seats for use by children in dental or medical examination chairs." Applicant believes that this amendment sufficiently overcomes the likelihood of confusion rejection and in support therefor states as follows:
The Examiner argues that the similarity of the marks as well as a similarity of the goods are sufficient to warrant a rejection of the ‘826 Application. The Examiner’s arguments, however, do not take in to account that the ‘403 Registration was issued on the Supplemental Register and is afforded a much narrower scope of protection. (See, In re Cerner Corp., 2001 TTAB Lexis 87.)
du Pont Factors:
As the Examining Attorney has noted, evaluation of a potential likelihood of confusion requires a comparison of the similarities of the marks and the similarity of the goods or services being offered, applying the factors identified by the C.C.P.A. in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357 (C.C.P.A. 1973) (the “du Pont Factors”). Among the du Pont Factors are the similarity or dissimilarity of the goods or services described in the application and those in the cited registration and the sophistication of the buyers and nature of the conditions under which purchases are made from the registrant and the applicant. Id. Applicant respectfully argues that, applying these and the other du Pont Factors to the application as amended, there is no likelihood of confusion between Applicant’s mark and those in the cited registrations.
Nature of the Buyers and Transaction:
In evaluating the likelihood of confusion, the du Pont court recognized that sophisticated purchasers who take time in evaluating and making purchases are less likely to be confused than unsophisticated purchasers making impulse decisions. Id. In the present case, the purchasers of Applicant’s goods are dentists or other medical professionals intending to outfit a dental or medical office with “clinical cabinetry” rather than traditional furniture. The purchasers of the goods of the owner of the cited registration are persons, such as homeowners or homebuyers, looking to furnish a home. None of these transactions are typically impulse purchases. On the contrary, they are typically high-value purchases, made by sophisticated individuals, after substantial contemplation. Such consumers tend to engage in substantial independent due diligence prior to making their purchase. Applicant respectfully argues that this is precisely the type of situation that the du Pont court was contemplating when it recited this factor: sophisticated consumers who undertake carefully considered, complex, and time-consuming transactions are far less likely to be subject to the type of confusion that would plague a less sophisticated buyer making a quick, low-value, impulse purchase. Applicant, therefore, respectfully argues that the sophisticated nature of the buyers of both Registrant’s and Applicant’s services, and the fact that both services entail potentially expensive or complex transactions, both serve to further eliminate any likelihood that the buyers would be subject to confusion as to the source of the services.
The same arguments made above with respect to the differences in services, also apply to the differences in the commercial impression of the marks. Applicant respectfully argues that the differences between the word mark of the ‘403 Registration and the design elements of the present application are more than sufficient to dispel any likelihood of confusion among such sophisticated purchasers.
Accordingly, when compared side-by-side, Applicant holds, although it may be argued that BOYD is the dominant feature of both marks, the design element in the instant application substantially differs in appearance and commercial impression, and that, accordingly, any potential likelihood of confusion with respect to the similarity of the marks is eliminated when the marks are considered in their entireties.
b. Specimen Refusal (Class 20)
Applicant hereby submits its substitute specimens and states in support that the substitute specimens were in use in commerce at least as early as the filing date of the application.
c. Specimen Refusal (Class 28)
As detailed in Section II(a) above, Applicant is requesting that Class 28 be deleted from the application.
IV. Conclusion
Having addressed the issues raised in the Office Action, Applicant requests that the subject application be permitted to proceed to publication.
DECLARATION: The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that, if the applicant submitted the application or allegation of use (AOU) unsigned, all statements in the application or AOU and this submission based on the signatory's own knowledge are true, and all statements in the application or AOU and this submission made on information and belief are believed to be true.
STATEMENTS FOR UNSIGNED SECTION 1(a) APPLICATION/AOU: If the applicant filed an unsigned application under 15 U.S.C. §1051(a) or AOU under 15 U.S.C. §1051(c), the signatory additionally believes that: the applicant is the owner of the mark sought to be registered; the mark is in use in commerce and was in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; the original specimen(s), if applicable, shows the mark in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; for a collective trademark, collective service mark, collective membership mark application, or certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the filing date of the application or AOU; for a certification mark application, the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.
STATEMENTS FOR UNSIGNED SECTION 1(b)/SECTION 44 APPLICATION AND FOR SECTION 66(a) COLLECTIVE/CERTIFICATION MARK APPLICATION: If the applicant filed an unsigned application under 15 U.S.C. §§ 1051(b), 1126(d), and/or 1126(e), or filed a collective/certification mark application under 15 U.S.C. §1141f(a), the signatory additionally believes that: for a trademark or service mark application, the applicant is entitled to use the mark in commerce on or in connection with the goods/services specified in the application; the applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date; for a collective trademark, collective service mark, collective membership mark, or certification mark application, the applicant has a bona fide intention, and is entitled, to exercise legitimate control over the use of the mark in commerce and had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce as of the application filing date; the signatory is properly authorized to execute the declaration on behalf of the applicant; for a certification mark application, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.