HYLDA

Mark For: HYLDA® trademark registration is intended to cover the categories of advertising, advisory, and consulting services for others, namely, placing advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, placing non-interrupting video advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, using specialized computer software to place advertisements into video content provided via a video-on-demand streaming service via the Internet; advertising, advisory and consulting services for others, namely, using specialized computer software to place non-interrupting advertisements into video content provided via a video-on-demand streaming service via the Internet. [all]

Research	OneLook Acronym Finder
Serial Number	88177503
Registration Number	5941485
Mark Literal Elements	HYLDA
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	SERVICE MARK
Register	PRINCIPAL
Current Location	PUBLICATION AND ISSUE SECTION 2019-12-24
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Mitchell H. Stabbe
Attorney Docket Number	311450-7544
Law Office Assigned	N90
Employee Name	COLTON, BRITTANY PAIGE

Timeline

2015-12-31	Date of First Use
2015-12-31	Date of Use In Commerce
2018-11-01	Application Filed
2019-10-08	Published
2019-10-08	Published for Opposition
2019-12-24	Location: PUBLICATION AND ISSUE SECTION
2019-12-24	Status: Live/Registered
2019-12-24	Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2019-12-24	Trademark Registered
2019-12-24	Transaction Date

Party:	FreeWheel Media, Inc.
Address	19th Floor 301 Howard Street San Francisco, CALIFORNIA UNITED STATES 94105
Legal Entity Type	Corporation
Legal Entity State	DELAWARE

Drawing	JPEG	2018-11-01
Specimen	JPEG	2018-11-01
TEAS RF New Application	MULTI	2018-11-01
XSearch Search Summary	XML	2019-02-12
Offc Action Outgoing	XML	2019-02-14
Response to Office Action	MULTI	2019-07-30
Specimen	JPEG	2019-07-30
Amendment and Mail Process Complete	MULTI	2019-07-31
Offc Action Outgoing	XML	2019-08-20
Notation to File	XML	2019-08-30
XSearch Search Summary	XML	2019-08-30
TRAM Snapshot of App at Pub for Oppostn	MULTI	2019-08-31
Notice of Publication	XML	2019-09-18
Notification Of Notice of Publication	XML	2019-09-18
OG Publication Confirmation	XML	2019-10-08
Registration Certificate	PDF	2019-12-24

MITCHELL H. STABBE
WILKINSON BARKER KNAUER, LLP
1800 M STREET, N.W.
SUITE 800N
WASHINGTON, DC 20036

IC 035. US 100 101 102. G & S: Advertising, advisory, and consulting services for others, namely, placing advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, placing non-interrupting video advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, using specialized computer software to place advertisements into video content provided via a video-on-demand streaming service via the Internet; advertising, advisory and consulting services for others, namely, using specialized computer software to place non-interrupting advertisements into video content provided via a video-on-demand streaming service via the Internet. FIRST USE: 20151231. FIRST USE IN COMMERCE: 20151231
IC 041. US 100 101 107. G & S: Providing classes, seminars and/or workshops in the field of video advertising; providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into streaming video content; providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into live streaming video content; providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into live streaming video content without disruption to viewers; and providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into live streaming video content without disruption to the viewer's experience. FIRST USE: 20151231. FIRST USE IN COMMERCE: 20151231
IC 042. US 100 101. G & S: Software as a Service (SaaS) services featuring software that inserts video advertising into streaming video content; Software as a Service (SaaS) featuring computer software solution that inserts video advertising into streaming video content; Software as a Service (SaaS) services featuring software that inserts video advertising into live streaming video content; Software as a Service (SaaS) featuring computer software solutions that insert video advertising into live streaming video content; Software as a Service (SaaS) services featuring software that inserts video advertising into live streaming video content without disruption to viewers; Software as a Service (SaaS) featuring computer software solutions that insert video advertising into live streaming video content without disruption to viewers; Software as a Service (SaaS) services featuring software that inserts video advertising into live streaming video content without disruption to the viewer's experience; Software as a Service (SaaS) featuring computer software solutions that insert video advertising into live streaming video content without disruption to the viewer's experience; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into live streaming video content; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into live streaming video content without disruption to viewers; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into live streaming video content without disruption to the viewer's experience; Platform as a Service (PaaS) featuring computer software platforms for inserting interrupting video advertising into video content via a video-on-demand streaming service via the Internet; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into streaming video content without disruption to viewers; and Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into streaming video content without disruption to the viewer's experience. FIRST USE: 20151231. FIRST USE IN COMMERCE: 20151231

International Codes:	35
U.S. Codes:	100,101,102
International Codes:	41
U.S. Codes:	100,101,107
International Codes:	42
U.S. Codes:	100,101

Type Code	Type
GS0351	Advertising, advisory, and consulting services for others, namely, placing advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, placing non-interrupting video advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, using specialized computer software to place advertisements into video content provided via a video-on-demand streaming service via the Internet; advertising, advisory and consulting services for others, namely, using specialized computer software to place non-interrupting advertisements into video content provided via a video-on-demand streaming service via the Internet
GS0351	Advertising, advisory, and consulting services for others, namely, placing advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, placing non-interrupting video advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, using specialized computer software to place advertisements into video content provided via a video-on-demand streaming service via the Internet; advertising, advisory and consulting services for others, namely, using specialized computer software to place non-interrupting advertisements into video content provided via a video-on-demand streaming service via the Internet

Description	Date	Proceeding Number
REGISTERED-PRINCIPAL REGISTER	2019-12-24
PUBLISHED FOR OPPOSITION	2019-10-08
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED	2019-10-08
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED	2019-09-18
ASSIGNED TO LIE	2019-09-05	70633
APPROVED FOR PUB - PRINCIPAL REGISTER	2019-08-30
NOTIFICATION OF NON-FINAL ACTION E-MAILED	2019-08-20	6325
NON-FINAL ACTION WRITTEN	2019-08-20	94347
NON-FINAL ACTION E-MAILED	2019-08-20	6325
TEAS/EMAIL CORRESPONDENCE ENTERED	2019-07-30	88889
TEAS RESPONSE TO OFFICE ACTION RECEIVED	2019-07-30
CORRESPONDENCE RECEIVED IN LAW OFFICE	2019-07-30	88889
NOTIFICATION OF NON-FINAL ACTION E-MAILED	2019-02-14	6325
NON-FINAL ACTION WRITTEN	2019-02-14	94347
NON-FINAL ACTION E-MAILED	2019-02-14	6325
ASSIGNED TO EXAMINER	2019-02-07	94347
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM	2018-11-16
NEW APPLICATION ENTERED IN TRAM	2018-11-05