INSIGHT ALTITUDE

Brooks Bell Interactive, Inc.

Application Filed: 2018-10-29
Trademark Application Details
Trademark Logo INSIGHT ALTITUDE

Mark For: INSIGHT ALTITUDE® trademark registration is intended to cover the categories of business consulting and information services; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business consulting services in the field of consumer behavior; Consulting services in the field of search engine optimization for sales promotion; Computerized market research services; Market research and business analyses; Web site optimization; Web site analytic services in the nature of web site optimization consulting; Marketing consulting, namely, monitoring, testing, analyzing, and reporting on consumer traffic and marketing content of the web sites of others; Consulting services in the field of e-commerce website optimization, namely, assessing the maturity of e-commerce website optimization and experimentation programs for the purpose of enhancing sales and user experience; Consulting services in the field of website optimization and marketing consulting services on experimental marketing programs; Consulting services in the field of e-commerce website optimization, namely, assessing data and providing feedback on test performance and industry trends; Web site optimization; Consulting services in the field of website optimization and marketing consulting services on digital experimentation programs and web site conversion optimization and personalization; Web site optimization consultation, namely, guiding users to generate anticipated customer insights based upon their digital experiment hypotheses; Business consulting services in the field of web site optimization training personalization. [all]

Status

2021-05-21 UTC
LIVE REGISTRATION Issued and Active
The trademark application has been registered with the Office.


Research OneLook Acronym Finder
Serial Number88172706
Registration Number6097178
Mark Literal ElementsINSIGHT ALTITUDE
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeSERVICE MARK
RegisterPRINCIPAL
Current LocationPUBLICATION AND ISSUE SECTION 2020-06-01
Basis1(a)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 102: Insurance and Financial
Primary International Class
  • 035 - Primary Class
  • (Advertising and business) Advertising; business management; business administration; office functions.
Filed UseNo
Current UseYes
Intent To UseNo
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameDevon E. White
Attorney Docket Number22368.013
Law Office AssignedL90
Employee NameLATTUCA, FRANK J

Timeline

2018-04-05Date of First Use
2018-04-05Date of Use In Commerce
2018-10-29Application Filed
2019-02-06Location: TMEG LAW OFFICE 109 - EXAMINING ATTORNEY ASSIGNED
2019-02-06Status: Live/Pending
2019-02-06Transaction Date
2019-09-24Published
2019-09-24Published for Opposition
2020-06-01Location: PUBLICATION AND ISSUE SECTION
2020-07-07Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2020-07-07Trademark Registered

Trademark Parties (Applicants & Owners)

Party: Brooks Bell Interactive, Inc.
AddressSuite 200 711 Hillsborough Street Raleigh, NORTH CAROLINA UNITED STATES 27603
Legal Entity TypeCorporation
Legal Entity StateNORTH CAROLINA

Documents

DrawingIMAGE/JPEG2018-10-29
TEAS RF New ApplicationMULTI2018-10-29
Offc Action OutgoingXML2019-02-06
XSearch Search SummaryXML2019-02-06
Response to Office ActionXML2019-08-05
Amendment and Mail Process CompleteAPPLICATION/XML,IMAGE/JPEG2019-08-07
TRAM Snapshot of App at Pub for OppostnMULTI2019-08-13
Notice of PublicationXML2019-09-04
Notification Of Notice of PublicationXML2019-09-04
OG Publication ConfirmationXML2019-09-24
Notice of AllowanceXML2019-11-19
Post Publication AmendmentXML2020-01-23
Offc Action OutgoingXML2020-02-13
Amendment and Mail Process CompleteMULTI2020-02-14
Extension of Time to File SOUAPPLICATION/XML,IMAGE/TIFF2020-05-19
SpecimenJPEG2020-05-19
Statement of UseMULTI2020-05-19
ITU Extension ApprovalAPPLICATION/XML2020-05-22
ITU Unit ActionAPPLICATION/XML,IMAGE/JPEG2020-05-22
Notice of Acceptance of Statement of UseAPPLICATION/XML2020-06-02
TRAM Snapshot of App at Pub for OppostnMULTI2020-06-02
Registration CertificatePDF2020-07-07

Attorney of Record

DEVON E. WHITE
WYRICK ROBBINS YATES & PONTON LLP
4101 LAKE BOONE TRAIL, SUITE 300
RALEIGH, NC 27607

Good, Services, and Codes


IC 035. US 100 101 102. G & S: Business consulting and information services; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business consulting services in the field of consumer behavior; Consulting services in the field of search engine optimization for sales promotion; Computerized market research services; Market research and business analyses; Web site optimization; Web site analytic services in the nature of web site optimization consulting; Marketing consulting, namely, monitoring, testing, analyzing, and reporting on consumer traffic and marketing content of the web sites of others; Consulting services in the field of e-commerce website optimization, namely, assessing the maturity of e-commerce website optimization and experimentation programs for the purpose of enhancing sales and user experience; Consulting services in the field of website optimization and marketing consulting services on experimental marketing programs; Consulting services in the field of e-commerce website optimization, namely, assessing data and providing feedback on test performance and industry trends; Web site optimization; Consulting services in the field of website optimization and marketing consulting services on digital experimentation programs and web site conversion optimization and personalization; Web site optimization consultation, namely, guiding users to generate anticipated customer insights based upon their digital experiment hypotheses; Business consulting services in the field of web site optimization training personalization. FIRST USE: 20180405. FIRST USE IN COMMERCE: 20180405
IC 042. US 100 101. G & S: Software as a service (SAAS) services featuring software for behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services featuring software for use in case studies, business analytics and report creation for use in behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services, namely, hosting software for use by others for use in case studies, business analytics and report creation for use in behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services featuring software for web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; Providing on-line non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Computer services, namely, monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the web sites of others; Software as a service (SAAS) services featuring software for use in tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Technological analysis services, namely, providing computer services where users perform and test digital experiment hypotheses to gain insights and develop consumer theories for use in supporting and enhancing consumer insight data in the field of consumer behavior, social media and advertising; Software as a service (SAAS) services featuring software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for the purpose of gathering data and insights from end user consumers; Providing Online Non-Downloadable Software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for business intelligence development and for strategic business planning; Software as a service (SAAS) services featuring software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for web site conversion optimization and personalization; Consulting services in the field of digital experiment hypothesis software and web site conversion optimization and personalization. FIRST USE: 20180405. FIRST USE IN COMMERCE: 20180405

International Codes:35
U.S. Codes:100,101,102
International Codes:42
U.S. Codes:100,101
Type CodeType
GS0351Business consulting and information services; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business consulting services in the field of consumer behavior; Consulting services in the field of search engine optimization for sales promotion; Computerized market research services; Market research and business analyses; Web site optimization; Web site analytic services in the nature of web site optimization consulting; Marketing consulting, namely, monitoring, testing, analyzing, and reporting on consumer traffic and marketing content of the web sites of others; Consulting services in the field of e-commerce website optimization, namely, assessing the maturity of e-commerce website optimization and experimentation programs for the purpose of enhancing sales and user experience; Consulting services in the field of website optimization and marketing consulting services on experimental marketing programs; Consulting services in the field of e-commerce website optimization, namely, assessing data and providing feedback on test performance and industry trends; Web site optimization; Consulting services in the field of website optimization and marketing consulting services on digital experimentation programs and web site conversion optimization and personalization; Web site optimization consultation, namely, guiding users to generate anticipated customer insights based upon their digital experiment hypotheses; Business consulting services in the field of web sire optimization training personalization
GS0351Business consulting and information services; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business consulting services in the field of consumer behavior; Consulting services in the field of search engine optimization for sales promotion; Computerized market research services; Market research and business analyses; Web site optimization; Web site analytic services in the nature of web site optimization consulting; Marketing consulting, namely, monitoring, testing, analyzing, and reporting on consumer traffic and marketing content of the web sites of others; Consulting services in the field of e-commerce website optimization, namely, assessing the maturity of e-commerce website optimization and experimentation programs for the purpose of enhancing sales and user experience; Consulting services in the field of website optimization and marketing consulting services on experimental marketing programs; Consulting services in the field of e-commerce website optimization, namely, assessing data and providing feedback on test performance and industry trends; Web site optimization; Consulting services in the field of website optimization and marketing consulting services on digital experimentation programs and web site conversion optimization and personalization; Web site optimization consultation, namely, guiding users to generate anticipated customer insights based upon their digital experiment hypotheses; Business consulting services in the field of web site optimization training personalization

Trademark Filing History

DescriptionDateProceeding Number
REGISTERED-PRINCIPAL REGISTER2020-07-07
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED2020-06-02
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED2020-06-01
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2020-05-22
STATEMENT OF USE PROCESSING COMPLETE2020-05-2171034
EXTENSION 1 GRANTED2020-05-2171034
USE AMENDMENT FILED2020-05-1971034
TEAS STATEMENT OF USE RECEIVED2020-05-19
TEAS EXTENSION RECEIVED2020-05-19
EXTENSION 1 FILED2020-05-1971034
CASE ASSIGNED TO INTENT TO USE PARALEGAL2020-02-1371034
TEAS POST PUBLICATION AMENDMENT RECEIVED2020-01-23
AMENDMENT AFTER NOA NOT ENTERED2020-01-2371034
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2019-11-19
PUBLISHED FOR OPPOSITION2019-09-24
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2019-09-24
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-09-04
ASSIGNED TO LIE2019-08-2174221
APPROVED FOR PUB - PRINCIPAL REGISTER2019-08-11
TEAS/EMAIL CORRESPONDENCE ENTERED2019-08-0688889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2019-08-05
CORRESPONDENCE RECEIVED IN LAW OFFICE2019-08-0588889
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-02-066325
NON-FINAL ACTION WRITTEN2019-02-0682430
NON-FINAL ACTION E-MAILED2019-02-066325
ASSIGNED TO EXAMINER2019-02-0582430
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2018-11-13
NEW APPLICATION ENTERED IN TRAM2018-11-01

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