To: | Boardactive Corporation (trademarks@founderslegal.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 88144957 - BRANDDROP - 00429.013-TM |
Sent: | 1/16/2019 5:29:35 PM |
Sent As: | ECOM104@USPTO.GOV |
Attachments: |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88144957
MARK: BRANDDROP
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CORRESPONDENT ADDRESS: |
GENERAL TRADEMARK INFORMATION: http://www.gov.uspto.report/trademarks/index.jsp
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APPLICANT: Boardactive Corporation
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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EXAMINER’S AMENDMENT
ISSUE/MAILING DATE: 1/16/2019
DATABASE SEARCH: The trademark examining attorney has searched the USPTO’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
APPLICATION HAS BEEN AMENDED: In accordance with the authorization granted by Andrei D. Tsygankov on January 16, 2018, the trademark examining attorney has amended the application as indicated below. Please advise the undersigned immediately of any objections. Otherwise, no response is necessary. TMEP §707. Any amendments to the identification of goods and/or services may clarify or limit the goods and/or services, but may not add to or broaden the scope of the goods and/or services. 37 C.F.R. §2.71(a); see TMEP §§1402.06 et seq.
The identification of services is amended to read as follows:
Class 35: No change.
Class 42: Providing on-line non-downloadable software for enabling advertisers to connect their traditional and digital sign advertising to consumers' smart phones and mobile computing devices; Providing on-line non-downloadable software for enabling advertisers to contact, communicate with, and market to, consumers on the basis of geolocation; Providing on-line non-downloadable software for providing advertisers with real-time analytics of consumer interactions with their advertisements; Providing on-line non-downloadable software for assisting advertisers in creating, executing, and monitoring digital marketing campaigns; Providing on-line non-downloadable software for enabling advertisers to associate the geolocations of their physical establishments and physical advertisements with the advertisers' own mobile software applications; Providing on-line non-downloadable software for enabling consumers to engage with traditional and digital advertising media on the basis of geolocation, through the use of their smart phones and mobile computing devices; Providing on-line non-downloadable software for enabling consumers to engage with advertisers and their brands on the basis of the consumers' geolocation; Providing on-line non-downloadable software for enabling advertisers to connect their traditional and digital outdoor advertising to consumers' smartphones and mobile computing devices on the basis of geolocation; Providing on-line non-downloadable software for enabling advertisers to engage with consumers through the advertisers' own mobile applications based on geolocation; Providing on-line non-downloadable software for advertisers to digitally connect with their potential customers at specific geolocations selected by the advertisers; Providing on-line non-downloadable software for enabling advertisers to offer geolocation-specific advertisements and product or service offers to consumers directly to the consumers' smartphones and mobile computing devices; Providing on-line non-downloadable software for advertisers to engage with consumers at specific geolocations pre-selected by the advertisers; Providing on-line non-downloadable software for advertisers to connect and associate a brand with a geolocation; Software as a service (SAAS) services featuring software for enabling advertisers to connect their traditional and digital sign advertising to consumers' smart phones and mobile computing devices; Software as a service (SAAS) services featuring software for enabling advertisers to connect their traditional and digital outdoor advertising to consumers' smart phones and mobile computing devices on the basis of geolocation; Software as a service (SAAS) services featuring software for enabling advertisers to contact, communicate with, and market to, consumers on the basis of geolocation; Software as a service (SAAS) services featuring software for providing advertisers with real-time analytics of consumer interactions with their advertisements; Software as a service (SAAS) services featuring software for assisting advertisers in creating, executing, and monitoring digital marketing campaigns; Software as a service (SAAS) services featuring software for enabling advertisers to associate the geolocations of their physical establishments and physical advertisements with the advertisers' own mobile software applications; Software as a service (SAAS) services featuring software for advertisers to engage with consumers on the basis of geolocation; Software as a service (SAAS) services featuring software for enabling advertisers to engage with consumers through the advertisers' own mobile applications using geolocation; Software as a service (SAAS) services featuring software for enabling advertisers to target their advertisements to consumers on the basis of geolocation; Software as a service (SAAS) services featuring software for advertisers to digitally connect with their potential customers at specific geolocations selected by the advertisers; Software as a service (SAAS) services featuring software for advertisers to provide out-of-home advertising media to consumers digitally, based on each consumer's geolocation; Software as a service (SAAS) services featuring software for enabling advertisers to associate their digital advertisements with physical out-of-home advertisements on the basis of geolocation, and to make such digital advertising content available to consumers via the consumers' smart phones and mobile computing devices.
See TMEP §§1402.01, 1402.01(e).
Daniel Donegan
/Daniel Donegan/
Trademark Examining Attorney
Law Office 104
571-270-0455
daniel.donegan@uspto.gov
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the Trademark Electronic Application System (TEAS) form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.