Trademark Filing

AT&T Intellectual Property II, L.P.

Application Filed: 2018-09-24
Trademark Application Details
Trademark Logo

The mark consists of a hexagon comprised of six triangles.

Mark For: This trademark registration is intended to cover the categories of downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; Software featuring technology that enables users to share content, text, and other data; Software for use in advertising, marketing, and promotion services; Software for use in targeting, placement, and dissemination of advertising and marketing for others; Software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software for use in analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Software for use in analysis and reporting of online marketing; Software for management and analysis of advertising space. [all]

>Color is not claimed as a feature of the mark. The mark consists of a hexagon comprised of six triangles.

Status

2021-06-08 UTC
LIVE REGISTRATION Issued and Active
The trademark application has been registered with the Office.


Research OneLook Acronym Finder
Serial Number88129197
Registration Number6148164
Mark Literal ElementsNone
Mark Drawing Type2 - AN ILLUSTRATION DRAWING WITHOUT ANY WORDS(S)/ LETTER(S)/NUMBER(S)
Mark TypeTRADEMARK. SERVICE MARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationPUBLICATION AND ISSUE SECTION 2020-08-06
Basis1(a)
Class StatusACTIVE
Primary US Classes
  • 021: Electrical Apparatus, Machines and Supplies
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 026: Measuring and Scientific Appliances
  • 036: Musical Instruments and Supplies
  • 038: Prints and Publications
Primary International Class
  • 009 - Primary Class
  • (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed UseNo
Current UseYes
Intent To UseNo
Filed ITUYes
44D FiledYes
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameDavid A. Bell
Attorney Docket Number28787.1078
Law Office AssignedL30
Employee NameSTRINGER, DANIEL S

Timeline

2018-09-24Application Filed
2018-10-01Date of First Use
2018-10-01Date of Use In Commerce
2019-01-07Location: TMEG LAW OFFICE 103
2019-01-07Status: Live/Pending
2019-01-07Transaction Date
2019-06-04Published
2019-06-04Published for Opposition
2020-08-06Location: PUBLICATION AND ISSUE SECTION
2020-09-08Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2020-09-08Trademark Registered

Trademark Parties (Applicants & Owners)

Party: AT&T Intellectual Property II, L.P.
Address645 East Plumb Lane Reno, NEVADA UNITED STATES 89502
Legal Entity TypeLimited Partnership
Legal Entity StateNEVADA
Party: AT&T Intellectual Property II, L.P.
Address645 East Plumb Lane Reno NV 89502
Legal Entity TypeLimited Partnership
Legal Entity StateNV

*multiple parties listed, check assignment documents for ownership information

Design Search Codes

26.05.21Triangles that are completely or partially shaded
26.15.09Polygons made of geometric figures, objects, humans, plants or animals
26.15.21Polygons that are completely or partially shaded
260515Four or more triangles; Triangles
260521Triangles that are completely or partially shaded
261509Polygons made of geometric figures, objects, humans, plants or animals
261521Polygons that are completely or partially shaded

Attorney of Record

DAVID A. BELL
HAYNES AND BOONE, LLP
2323 VICTORY AVENUE, SUITE 700
DALLAS, TX 75219

Good, Services, and Codes


IC 009. US 021 023 026 036 038. G & S: Downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; Software featuring technology that enables users to share content, text, and other data; Software for use in advertising, marketing, and promotion services; Software for use in targeting, placement, and dissemination of advertising and marketing for others; Software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software for use in analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Software for use in analysis and reporting of online marketing; Software for management and analysis of advertising space. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000
IC 035. US 100 101 102. G & S: Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Consulting in the fields of business, advertising, marketing and data analytics; Dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Developing and providing marketing campaigns for advertisers, marketers, and content providers; Marketing services, namely, conducting analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Preparation of business reports and market insight reports; Providing a searchable website, website portal, website forum, and database where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Qualification of advertising space on the Internet, namely, connecting qualified providers of advertising space on the Internet with buyers of that advertising space; Provision of advertising space on the Internet; Business analysis and reporting services for business purposes of online marketing; Advertising, marketing, and promotion services, namely, providing advertising space and inventory, namely, television, film, video, online, and broadcast advertising space; Providing online portals news, and commentary in the fields of multimedia advertising and marketing presentations; Charitable services, namely, developing and coordinating volunteer programs and community service projects. FIRST USE: 20180925. FIRST USE IN COMMERCE: 20180925
IC 042. US 100 101. G & S: Providing temporary use of non-downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing non-downloadable computer software, and cloud computing services featuring software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for providing analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in generating online marketing programs; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for reporting the extent and success of online advertising campaigns; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in analysis and reporting of online marketing; Providing non-downloadable software and cloud computing demand-side platform (DSP) services, all the foregoing featuring software for buyers to buy advertising inventory using real-time bidding models; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; Providing non-downloadable software and cloud computing services, all the foregoing featuring software to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for management and analysis of advertising space; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for partnering and monitoring sales offers between multiple merchants; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use to analyze and measure advertising effectiveness; Development of software programs, software development tools, and computer platforms for advertisers, marketers, and content providers. FIRST USE: 20180925. FIRST USE IN COMMERCE: 20180925

International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:35
U.S. Codes:100,101,102
International Codes:42
U.S. Codes:100,101
Type CodeType
GS0421Providing temporary use of non-downloadable computer software; Providing temporary use of non-downloadable computer software in the nature of a mobile application for portable consumer electronic devices; Providing non-downloadable computer software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in connection with audience insights and addressable advertising; Providing non-downloadable computer software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for network services featuring technology that enables users to share content, text, and other data; Graphic design services; Content creation services, namely, computer programming services for others; Providing non-downloadable computer software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services that provides statistics about the behavior of viewers of online videos, movies, music, pictures, images, text, photos, games, and other user-generated content; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for providing analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in decision-making, support, analytics and optimization of interactive advertising and digital media; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in generating online marketing programs; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for reporting the extent and success of online advertising campaigns; Providing non-downloadable software, mobile application software, Software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services for providing indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Design and development of software for processing and distribution of multimedia contents; Providing temporary use of non-downloadable software, mobile application software, Software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services for electronic mail and messaging; Computer hardware, software, application, and network consulting services; Document data transfer from one computer format to another; Design and development of computer software; Hosting operating systems and computer applications through the internet; Computer services, namely, creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; Computer services, namely, creating computer network-based indexes of information, sites, and resources to promote the goods and services of others; Creating electronically stored web pages for online services and the internet; Data warehousing, elaboration and maintenance of web sites for third parties; Managing web sites for others; Rental of web servers; Website maintenance, creation and hosting services; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider, and cloud computing services for providing, hosting, managing, developing and maintaining applications, software, websites and databases in the fields of ecommerce, online payments, order queuing, website design, data storage, shared computing capacity scaling, messaging services and calculation of website ranking based on user traffic; Providing non-downloadable internet browser software; Cloud hosting of electronic databases; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in analyzing and compiling business data, including viewership data for potential advertisers; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in business and media monitoring and consulting services, namely, tracking television, film, web, and video content, and websites and applications of others to provide strategy, insight, marketing, sales, operation, product design, and reports in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in analysis and reporting of search engine referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for management and analysis of advertising space; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for partnering and monitoring sales offers between multiple merchants; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use to analyze and measure advertising effectiveness; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for datacenter management, automation and virtualization; Design and development of computer software
CC0000Color is not claimed as a feature of the mark.

Trademark Filing History

DescriptionDateProceeding Number
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED2021-02-22
TEAS CHANGE OF CORRESPONDENCE RECEIVED2021-02-22
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED2021-02-22
REGISTERED-PRINCIPAL REGISTER2020-09-08
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED2020-08-07
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED2020-08-06
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2020-08-05
STATEMENT OF USE PROCESSING COMPLETE2020-08-0466530
EXTENSION 2 GRANTED2020-08-0466530
USE AMENDMENT FILED2020-07-3066530
TEAS STATEMENT OF USE RECEIVED2020-07-30
TEAS EXTENSION RECEIVED2020-07-30
EXTENSION 2 FILED2020-07-3066530
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2020-02-04
EXTENSION 1 GRANTED2020-02-0366530
CASE ASSIGNED TO INTENT TO USE PARALEGAL2020-02-0366530
TEAS EXTENSION RECEIVED2020-01-29
EXTENSION 1 FILED2020-01-2966530
ASSIGNED TO EXAMINER2019-09-3074304
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2019-07-30
PUBLISHED FOR OPPOSITION2019-06-04
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2019-06-04
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-05-15
ASSIGNED TO LIE2019-04-2669712
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2019-04-156328
EXAMINERS AMENDMENT E-MAILED2019-04-156328
EXAMINERS AMENDMENT -WRITTEN2019-04-1589011
EXAMINER'S AMENDMENT ENTERED2019-04-1588888
APPROVED FOR PUB - PRINCIPAL REGISTER2019-04-15
TEAS/EMAIL CORRESPONDENCE ENTERED2019-03-2688889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2019-03-25
CORRESPONDENCE RECEIVED IN LAW OFFICE2019-03-2588889
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-01-156325
NON-FINAL ACTION WRITTEN2019-01-1589011
NON-FINAL ACTION E-MAILED2019-01-156325
ASSIGNED TO EXAMINER2019-01-0789011
NOTICE OF DESIGN SEARCH CODE E-MAILED2018-10-02
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2018-09-29
NEW APPLICATION ENTERED IN TRAM2018-09-27

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