Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action

To the Commissioner for Trademarks:

Application serial no. 88123716 CARA(Standard Characters, see http://uspto.report/TM/88123716/mark.png) has been amended as follows:

CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 042 for Software as a service (SAAS) services featuring a software-based tool that allows the retail automotive industry to more efficiently allocate its digital marketing expenditures and more effectively target its digital advertising and marketing
Original Filing Basis:
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 10/00/2017 and first used in commerce at least as early as 10/00/2017 , and is now in use in such commerce.

Proposed:
Tracked Text Description: Software as a service (SAAS) services featuring a software-based tool that allows the retail automotive industry to more efficiently allocate its digital marketing expenditures and more effectively target its digital advertising and marketing; Providing a web hosting platform for allowing the retail automotive industry to automatically allocate and optimize its digital marketing expenditures and more effectively target and personalize its digital advertising and marketing.Class 042 for Providing a web hosting platform for allowing the retail automotive industry to automatically allocate and optimize its digital marketing expenditures and more effectively target and personalize its digital advertising and marketing.
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 10/00/2017 and first used in commerce at least as early as 10/00/2017 , and is now in use in such commerce.
SIGNATURE(S)
Response Signature
Signature: /EricJvonVorys/     Date: 07/01/2019
Signatory's Name: Eric J. von Vorys
Signatory's Position: Attorney of Record, Maryland Bar member

Signatory's Phone Number: 301-230-5242

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
Serial Number: 88123716
Internet Transmission Date: Mon Jul 01 17:57:06 EDT 2019
TEAS Stamp: USPTO/ROA-XX.XX.XXX.XX-20190701175706979
702-88123716-62062b1efa1d09ed6952d807788
c7662495e9337eb74a626f97c46d2237e7ad290-
N/A-N/A-20190701175527040292