TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88080686

Filing Date: 08/16/2018

To the Commissioner for Trademarks:

MARK: LET'S MAKE IT REAL (Standard Characters, see mark)
The literal element of the mark consists of LET'S MAKE IT REAL.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Canadian Imperial Bank of Commerce, a corporation of Canada, having an address of
      199 Bay Street, 11th Floor
      Toronto, Ontario M5L1A2
      Canada

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 016:  Publications, namely, magazine, newsletters, brochures in the field of financial services, banking.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 035:  External human resources programs, namely the provision of human resources programs, external and employee educational programs, namely employee recruitment, development and educational services, namely conducting courses of instruction in the area of banking, financial planning, credit counseling, mortgage information, house purchasing
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 036:  Banking services; on-line interactive banking services; credit card services; debit card services; financial services; investment services, namely financial planning and investment advisory services; wealth management services, namely financial investment counseling; financial consulting services, namely, financial management; investment banking services; securities brokerage services; trust company services; insurance services; charitable fundraising and collection of donations for charitable purposes; financial sponsorship of sports, cultural, health-related and educational events.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Michael D. Adams and Guy W. Barcelona, Jr., Daniel P. Virtue of Mayer Brown LLP      P.O. Box 2828
      Chicago, Illinois 60690-2828
      United States
      ipdocket@mayerbrown.com (authorized)

The applicant's current Correspondence Information:

Michael D. Adams

Mayer Brown LLP

P.O. Box 2828

Chicago, Illinois 60690-2828

ipdocket@mayerbrown.com;dvirtue@mayerbrown.com;gbarcelona@mayerbrown.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Monica Papendick/   Date: 08/16/2018
Signatory's Name: Monica Papendick
Signatory's Position: Senior Counsel, Canadian Imperial Bank of Commerce
Payment Sale Number: 88080686
Payment Accounting Date: 08/16/2018

Serial Number: 88080686
Internet Transmission Date: Thu Aug 16 11:35:36 EDT 2018
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.X-20180816113536997
028-88080686-610c8dd4955af85053af136882a
24dce10feaadaedec77acd9fe22e7c197d4282-D
A-3224-20180816102238959854