Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action

To the Commissioner for Trademarks:

Application serial no. 88073625 SOCIAL VALUE(Standard Characters, see http://uspto.report/TM/88073625/mark.png) has been amended as follows:

CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 014 for jewelry; gems and precious stones; watches; Online retail store services featuring jewelry; online wholesale store services featuring jewelry; providing a website featuring information on buying and selling jewelry; Administration of a consumer loyalty, reward and incentive program that provides consumers with the ability to earn and redeem points and rewards; Arranging and conducting incentive reward programs to promote the sale of jewelry; Business administration of a customer loyalty, reward and incentive program; Jewelry appraisal; Providing monetary exchange services, namely, exchanging gold and precious metals of others for cash; Jewelry repair; Gem and jewelry repair and cleaning services; Custom manufacture of jewelry; Custom design of jewelry; Jewelry design services
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Proposed:
Tracked Text Description: jewelry; gems and precious stones; watches; Online retail store services featuring jewelry; online wholesale store services featuring jewelry; providing a website featuring information on buying and selling jewelry; Administration of a consumer loyalty, reward and incentive program that provides consumers with the ability to earn and redeem points and rewards; Arranging and conducting incentive reward programs to promote the sale of jewelry; Business administration of a customer loyalty, reward and incentive program; Jewelry appraisal; Providing monetary exchange services, namely, exchanging gold and precious metals of others for cash; Jewelry repair; Gem and jewelry repair and cleaning services; Custom manufacture of jewelry; Custom design of jewelry; Jewelry design servicesClass 014 for jewelry;
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Applicant hereby adds the following class of goods/services to the application:
New: Class 035 for Online retail store services featuring jewelry;
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

FEE(S)
Fee(s) in the amount of $275 is being submitted.

SIGNATURE(S)
Declaration Signature
The filing Attorney has elected not to submit the signed declaration, believing no supporting declaration is required under the Trademark Rules of Practice.
Response Signature
Signature: /Alice Denenberg/     Date: 03/25/2019
Signatory's Name: Alice Denenberg
Signatory's Position: Attorney of Record, New York State Bar Member

Signatory's Phone Number: 212-684-3900

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
RAM Sale Number: 88073625
RAM Accounting Date: 03/26/2019
        
Serial Number: 88073625
Internet Transmission Date: Mon Mar 25 14:34:40 EDT 2019
TEAS Stamp: USPTO/ROA-XX.XXX.XXX.XXX-201903251434401
69730-88073625-620158483e7c2a4554c16b16a
e17c3e1acb4b8f8d0a6b46329ff28096f7afc4c7
-DA-584-20190325143249379643