Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of animated lion head, including the lion's mane, facing to the right, and placed centered on top of the word "BRAV", which is in
all capital letters. The word "BRAV" includes a macron over the letter "A" for long vowel pronunciation, but does not include the line in the middle of the capitalized "A" as the standard character
would.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
350 x 314
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Alief Group Brands, Inc.
DBA/AKA/TA/Formerly
DBA BRAV
INTERNAL ADDRESS
1108 Beall Landing Ct
*STREET
1108 Beall Landing Ct
*CITY
Houston
*STATE
(Required for U.S. applicants)
Texas
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
77008
PHONE
832-816-6578
EMAIL ADDRESS
XXXX
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
Texas
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
003
*IDENTIFICATION
Non-medicated beard care preparations, namely, beauty serums and milks, beauty creams for body care, and body and beauty care cosmetics;
coloring matters, namely, tints and lotions, all for the hair and the beard, and hair color removers; beard oils; beard washes; beard styling
aids; beard conditioners; beard balms; hair shampoo, and hair conditioner; 2-in1 hair shampoos, 3-in-1 hair shampoos; hair waving preparations, hair setting preparations; Cosmetic
hair filling fibers for covering bald and thinning spots on the scalp; Heat protectant sprays for hair; hair sprays; Soaps, namely non-medicated bath soap, bar soap, liquid soap, gel soap, and
granulated soap; deodorant soaps; cleaning preparations; shower preparations, namely, shower gels, shower creams, and shower foam; bath salts; finger towels impregnated with cleansing preparations;
tissues impregnated with cosmetic lotions; toiletries, namely, cosmetics; toothpastes; mouthwashes, not for medical purposes; lip balm, lip gloss; deodorants, namely deodorants for human beings and
deodorants for pets, cleansers, namely face, skin, and hand cleansers; hand sanitizers; hand creams; moisturizing hands creams and balms; antiperspirants; body powder; face and eye gels for wrinkle
reduction and moisturization; moisturizers, namely, face, skin, and hand moisturizers; Facial moisturizers with SPF; Facial scrubs; Facial beauty masks; Fragranced facial moisturizer; perfumery; eau
de cologne; detergents, namely, laundry detergents and dishwasher detergents; stain removers; toilet waters; washing and bathroom preparations, namely, cleaning and washing preparations; toilet
articles, namely, detergents for toilet bowls, sinks, baths, shower cubicles, and bathroom floors; depilatory preparations; razor bump treatments; shaving soaps; shaving preparations; pre shaving and
after shaving lotions, oils and creams; shaving balms; shaving emulsions; shaving creams; shaving gels; shaving soaps; shaving foam; aftershave lotions; aftershave balms; aftershave emulsions;
aftershave creams; aftershave gels; cosmetic preparation for tanning the skin; sun tanning preparations; sunscreen; protective sun oils, balms, creams; tinted sunscreens; sunscreens with skin tone
colors; cosmetic sun oils, cosmetic sun milks, sunscreen lotions; bug repellant creams, lotions and oils; beauty care products, namely, beauty serums and milks, beauty creams for body care, and
body and beauty care cosmetics; coloring matters, namely, tints and lotions, all for the hair and the beard, and hair color removers; hair bleaching preparations; cosmetic kits composed of
lipstick, make-up, body and beauty care cosmetics, perfume; cosmetics essential oils; eye makeup; eyebrow cosmetics; eyebrow pencils; hair colorants; hair dyes, hair lotions; lotions for cosmetic
purposes; makeup; makeup powder; makeup preparations; makeup removing preparations; beauty masks; oils for cosmetic purposes; oils for perfumes and scents; perfumes; cosmetic kits comprised of
eyebrow pencils, eyeliners, mascaras, face powder, lipsticks, lip gloss, eye shadows; cotton stick for cleaning ears for cosmetic purposes, cotton wool for cosmetic purposes, eyebrow pencils, eye
liners, mascaras; nail care preparations; emery paper, emery cloth all for nail grooming; antiperspirant soap; boot cream; boot polish; cleansing milk for toilet purposes; nail polish; nail varnish;
nail varnish removing preparations; skin milks; none of the aforesaid products are for medical purposes
FILING BASIS
SECTION 1(b)
CORRESPONDENCE INFORMATION
NAME
Alief Group Brands, Inc.
FIRM NAME
Alief Group Brands, Inc.
INTERNAL ADDRESS
1108 Beall Landing Ct
STREET
1108 Beall Landing Ct
CITY
Houston
STATE
Texas
COUNTRY
United States
ZIP/POSTAL CODE
77008
PHONE
832-816-6578
*EMAIL ADDRESS
hugh.arrington@icloud.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
275
*TOTAL FEE PAID
275
SIGNATURE INFORMATION
SIGNATURE
/Hugh Arrington/
SIGNATORY'S NAME
Hugh Arrington
SIGNATORY'S POSITION
President
SIGNATORY'S PHONE NUMBER
832-816-6578
DATE SIGNED
07/09/2018
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88029250
Filing Date:07/09/2018
To the Commissioner for Trademarks:
MARK: BRAV (stylized and/or with design, see mark)
The literal element of the mark consists of BRAV.
The applicant is not claiming color as a feature of the mark. The mark consists of animated lion head, including the lion's mane, facing to the right, and placed centered on top of the word "BRAV",
which is in all capital letters. The word "BRAV" includes a macron over the letter "A" for long vowel pronunciation, but does not include the line in the middle of the capitalized "A" as the standard
character would.
The applicant, Alief Group Brands, Inc., DBA BRAV, a corporation of Texas, having an address of
1108 Beall Landing Ct
1108 Beall Landing Ct
Houston, Texas 77008
United States
832-816-6578(phone)
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 003: Non-medicated beard care preparations, namely, beauty serums and milks, beauty creams for body care, and body and beauty care
cosmetics; coloring matters, namely, tints and lotions, all for the hair and the beard, and hair color removers; beard oils; beard washes; beard styling
aids; beard conditioners; beard balms; hair shampoo, and hair conditioner; 2-in1 hair shampoos, 3-in-1 hair shampoos; hair waving preparations, hair setting preparations; Cosmetic
hair filling fibers for covering bald and thinning spots on the scalp; Heat protectant sprays for hair; hair sprays; Soaps, namely non-medicated bath soap, bar soap, liquid soap, gel soap, and
granulated soap; deodorant soaps; cleaning preparations; shower preparations, namely, shower gels, shower creams, and shower foam; bath salts; finger towels impregnated with cleansing preparations;
tissues impregnated with cosmetic lotions; toiletries, namely, cosmetics; toothpastes; mouthwashes, not for medical purposes; lip balm, lip gloss; deodorants, namely deodorants for human beings and
deodorants for pets, cleansers, namely face, skin, and hand cleansers; hand sanitizers; hand creams; moisturizing hands creams and balms; antiperspirants; body powder; face and eye gels for wrinkle
reduction and moisturization; moisturizers, namely, face, skin, and hand moisturizers; Facial moisturizers with SPF; Facial scrubs; Facial beauty masks; Fragranced facial moisturizer; perfumery; eau
de cologne; detergents, namely, laundry detergents and dishwasher detergents; stain removers; toilet waters; washing and bathroom preparations, namely, cleaning and washing preparations; toilet
articles, namely, detergents for toilet bowls, sinks, baths, shower cubicles, and bathroom floors; depilatory preparations; razor bump treatments; shaving soaps; shaving preparations; pre shaving and
after shaving lotions, oils and creams; shaving balms; shaving emulsions; shaving creams; shaving gels; shaving soaps; shaving foam; aftershave lotions; aftershave balms; aftershave emulsions;
aftershave creams; aftershave gels; cosmetic preparation for tanning the skin; sun tanning preparations; sunscreen; protective sun oils, balms, creams; tinted sunscreens; sunscreens with skin tone
colors; cosmetic sun oils, cosmetic sun milks, sunscreen lotions; bug repellant creams, lotions and oils; beauty care products, namely, beauty serums and milks, beauty creams for body care, and
body and beauty care cosmetics; coloring matters, namely, tints and lotions, all for the hair and the beard, and hair color removers; hair bleaching preparations; cosmetic kits composed of
lipstick, make-up, body and beauty care cosmetics, perfume; cosmetics essential oils; eye makeup; eyebrow cosmetics; eyebrow pencils; hair colorants; hair dyes, hair lotions; lotions for cosmetic
purposes; makeup; makeup powder; makeup preparations; makeup removing preparations; beauty masks; oils for cosmetic purposes; oils for perfumes and scents; perfumes; cosmetic kits comprised of
eyebrow pencils, eyeliners, mascaras, face powder, lipsticks, lip gloss, eye shadows; cotton stick for cleaning ears for cosmetic purposes, cotton wool for cosmetic purposes, eyebrow pencils, eye
liners, mascaras; nail care preparations; emery paper, emery cloth all for nail grooming; antiperspirant soap; boot cream; boot polish; cleansing milk for toilet purposes; nail polish; nail varnish;
nail varnish removing preparations; skin milks; none of the aforesaid products are for medical purposes
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant's current Correspondence Information:
Alief Group Brands, Inc.
Alief Group Brands, Inc.
1108 Beall Landing Ct
1108 Beall Landing Ct
Houston, Texas 77008
832-816-6578(phone)
hugh.arrington@icloud.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Hugh Arrington/ Date: 07/09/2018
Signatory's Name: Hugh Arrington
Signatory's Position: President
Payment Sale Number: 88029250
Payment Accounting Date: 07/09/2018
Serial Number: 88029250
Internet Transmission Date: Mon Jul 09 01:47:02 EDT 2018
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20180709014702
108797-88029250-610c57e2046b5b971a2b657f
da30d9d9b4a5d260a93ca384c5b733c5a3f53f4f
0-CC-6715-20180709001854059056