Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) |
OMB No. 0651-0050 (Exp 09/20/2020) |
Input Field |
Entered |
---|---|
SERIAL NUMBER | 87938477 |
LAW OFFICE ASSIGNED | LAW OFFICE 124 |
MARK SECTION | |
MARK FILE NAME | http://uspto.report/TM/87938477/mark.png |
LITERAL ELEMENT | MEITU |
STANDARD CHARACTERS | NO |
USPTO-GENERATED IMAGE | NO |
COLOR(S) CLAIMED (If applicable) |
Color is not claimed as a feature of the mark. |
DESCRIPTION OF THE MARK (and Color Location, if applicable) |
The mark consists of the stylized wording MEITU. |
ARGUMENT(S) | |
The Examining Attorney has issued a likelihood of confusion refusal of applicant’s mark MEITU in connection with class 035, namely, “dvertising planning; Advertising services; Commercial administration of the licensing of the goods and services of others; Commercial information and advice for consumers in the choice of products and services; Compilation of information into computer databases; Computerized on-line ordering featuring general consumer merchandise; Design of advertising materials; Import-export agency services; Marketing services; Marketing in the framework of software publishing; Pay per click advertising; Production of advertising matter and commercials; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Providing business information via a web site; Provision of an on-line marketplace for buyers and sellers of goods and services; Rental of advertising space on web sites; Rental of advertising time on communication media; Sales promotion for others; Search engine optimization for sales promotion; Talent management services for actors and models; Updating and maintenance of data in computer databases; Web site traffic optimization; Wholesale and retail store services featuring cell phones, cell phone parts, cell phone accessories, cell phone batteries, cell phone chargers, and cell phone cases; Wholesale and retail store services featuring computers, computer hardware, computer peripherals and computer accessories; Business management of performing artists; On-line advertising on a computer network; On-line retail store services featuring a wide variety of consumer goods of others.”
The Examining Attorney cites the following marks:
Reg. No. 5013870 – “Compilation of information into computer databases; updating and maintenance of data in computer databases; provision of an on-line marketplace for buyers and sellers of goods and services; Export and import agencies; Sales promotion; Business management and enterprise organization consultancy; Marketing services; personnel management consultancy; sponsorship search”
Reg. No. 4944357 – “On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring hand-made art and gifts”
Reg No. 4919502 – “Compilation of information into computer databases; updating and maintenance of data in computer databases; provision of an on-line marketplace for buyers and sellers of goods and services; Export and import agencies; Sales promotion; Business management and enterprise organization consultancy; Marketing services; personnel management consultancy; sponsorship search”
Reg. No. 4910049 – (the relevant goods) “Computer application software for mobile phones, namely, software for use in database management, use in electronic storage of data; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Electronic publications, namely, e-zines featuring recommendations of hotels, restaurants, movies, traveling, cosmetology and hairdressing recorded on computer media”
Regarding the first three registrations, the Examining Attorney argues that the services are highly related and partially identical to applicant’s services because each includes “online retail store, shopping, or marketplace services,” and the “ancillary business and marketing services” provided in connection therewith.
The Examining Attorney also argues that a finding of likelihood of confusion as to any good or services in a class must be found for the entire class.
This later statement suggests that there are services in applicant’s class 035 that are not related to the services of the cited registrations. However, the Examining Attorney has not specified them.
Therefore, applicant attempts to amend the services to delete services relating to “online retail store, shopping, or marketplace services,” and the “ancillary business and marketing services” provided in connection therewith.
Regarding U.S. Reg. No. 4910049, the Examiner argues that the goods are for performing e-commerce software electronic business transactions and could be a component or means of access for the described online retail store services.
In response, applicant amends class 035 as follows:
“Commercial administration of the licensing of the goods and services of others; Commercial information and advice for consumers in the choice of products and services; Design of advertising materials; Talent management services for actors and models; Business management of performing artists.”
As amended applicant’s services do not involve “online retail store, shopping, or marketplace services.”
Where an overlap of goods/services in dual use registrations is de minimis, the evidence suggests that the goods/services are not related. In re Coors Brewing Co., 343 F.3d 1340, 1345, 68 USPQ2d 1059, 1063-1064 (Fed. Cir. 2003) (quoting Jacobs v. Int’l Multifoods Corp., 668 F.2d 1234, 1236, 212 USPQ 641, 642 (C.C.P.A. 1982)) (the very small number of such dual use registrations does nothing to counter Coors’ showing that only a very small percentage of restaurants actually brew their own beer or sell house brands of beer; instead, the small number of such registrations suggests that it is quite uncommon for restaurants and beer to share the same trademark).
According to a search of the USPTO database, there are 41,768 third-party use-based registrations that identify any of the following services: “Compilation of information into computer databases; updating and maintenance of data in computer databases; provision of an on-line marketplace for buyers and sellers of goods and services; Export and import agencies; Sales promotion; Business management and enterprise organization consultancy; Marketing services; personnel management consultancy; sponsorship search.” See attached.
None of these registrations also identify “Commercial administration of the licensing of the goods and services of others.” See attached.
Only 10 of these registrations also identify “commercial information and advice for consumers in the choice of products and services.” See attached.
Only 395 of these registrations also identify “design of advertising materials,” or .9%. See attached.
None of these registrations identify “Talent management services for actors and models.” See attached.
Only 83 of these registrations also identify “business management of performing artists,” or .1%. See attached.
Based on these TESS results, applicant’s remaining services are not related to the services of the registrant, and confusion is not likely. |
|
EVIDENCE SECTION | |
EVIDENCE FILE NAME(S) | |
ORIGINAL PDF FILE | evi_10911224163-20190227075754917230_._Meitu_evid1.pdf |
CONVERTED PDF FILE(S) (4 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0002.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0003.JPG | |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0004.JPG | |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0005.JPG | |
ORIGINAL PDF FILE | evi_10911224163-20190227075754917230_._Meitu_evid2.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0006.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0007.JPG | |
ORIGINAL PDF FILE | evi_10911224163-20190227075754917230_._Meitu_evid3.pdf |
CONVERTED PDF FILE(S) (1 page) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0008.JPG |
ORIGINAL PDF FILE | evi_10911224163-20190227075754917230_._Meitu_evid4.pdf |
CONVERTED PDF FILE(S) (4 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0009.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0010.JPG | |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0011.JPG | |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0012.JPG | |
ORIGINAL PDF FILE | evi_10911224163-20190227075754917230_._Meitu_evid5.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0013.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0014.JPG | |
ORIGINAL PDF FILE | evi_10911224163-20190227075754917230_._Meitu_evid6.pdf |
CONVERTED PDF FILE(S) (3 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0015.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0016.JPG | |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0017.JPG | |
DESCRIPTION OF EVIDENCE FILE | TESS search results |
GOODS AND/OR SERVICES SECTION (035)(current) | |
INTERNATIONAL CLASS | 035 |
DESCRIPTION | |
Advertising planning; Advertising services; Commercial administration of the licensing of the goods and services of others; Commercial information and advice for consumers in the choice of products and services; Compilation of information into computer databases; Computerized on-line ordering featuring general consumer merchandise; Design of advertising materials; Import-export agency services; Marketing services; Marketing in the framework of software publishing; Pay per click advertising; Production of advertising matter and commercials; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Providing business information via a web site; Provision of an on-line marketplace for buyers and sellers of goods and services; Rental of advertising space on web sites; Rental of advertising time on communication media; Sales promotion for others; Search engine optimization for sales promotion; Talent management services for actors and models; Updating and maintenance of data in computer databases; Web site traffic optimization; Wholesale and retail store services featuring cell phones, cell phone parts, cell phone accessories, cell phone batteries, cell phone chargers, and cell phone cases; Wholesale and retail store services featuring computers, computer hardware, computer peripherals and computer accessories; Business management of performing artists; On-line advertising on a computer network; On-line retail store services featuring a wide variety of consumer goods of others | |
FILING BASIS | Section 44(d) |
FOREIGN APPLICATION NUMBER | 304510881 |
FOREIGN APPLICATION COUNTRY | Hong Kong |
FOREIGN FILING DATE | 04/30/2018 |
GOODS AND/OR SERVICES SECTION (035)(proposed) | |
INTERNATIONAL CLASS | 035 |
TRACKED TEXT DESCRIPTION | |
FINAL DESCRIPTION | |
Commercial administration of the licensing of the goods and services of others; Commercial information and advice for consumers in the choice of products and services; Design of advertising materials; Talent management services for actors and models; Business management of performing artists | |
FILING BASIS | Section 44(d) |
FOREIGN APPLICATION NUMBER | 304510881 |
FOREIGN APPLICATION COUNTRY | Hong Kong |
FOREIGN FILING DATE | 04/30/2018 |
INTENT TO PERFECT 44(d) |
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained. |
FILING BASIS | Section 44(e) |
FOREIGN REGISTRATION NUMBER | 01963320 |
FOREIGN REGISTRATION COUNTRY |
Taiwan |
FOREIGN REGISTRATION DATE |
01/01/2019 |
FOREIGN EXPIRATION DATE | 12/31/2028 |
FOREIGN REGISTRATION FILE NAME(S) | |
ORIGINAL PDF FILE | FRU0-10911224163-075754917_._Taiwan_trademark_Certificate_No._107026752.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0018.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0019.JPG | |
ORIGINAL PDF FILE | FRU0-10911224163-075754917_._Translation_of_Taiwan_trademark_Certificate_No.__107026752.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0020.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0021.JPG | |
STANDARD CHARACTERS OR EQUIVALENT |
NO |
GOODS AND/OR SERVICES SECTION (037)(current) | |
INTERNATIONAL CLASS | 037 |
DESCRIPTION | |
Burglar alarm installation and repair; Clock and watch repair or maintenance; Installation, maintenance and repair of computer hardware; Installation, maintenance and repair of cell phone related hardware; Motor vehicle maintenance and repair; Office machines and equipment installation, maintenance and repair; Providing information related to the installation, maintenance and repair of cell phones; Repair or maintenance of photographic machines and apparatus; Repair or maintenance of video frequency machines and apparatus; Telephone installation and repair; Vehicle battery charging; Vehicle breakdown repair services | |
FILING BASIS | Section 44(d) |
FOREIGN APPLICATION NUMBER | 304510881 |
FOREIGN APPLICATION COUNTRY | Hong Kong |
FOREIGN FILING DATE | 04/30/2018 |
GOODS AND/OR SERVICES SECTION (037)(proposed) | |
INTERNATIONAL CLASS | 037 |
DESCRIPTION | |
Burglar alarm installation and repair; Clock and watch repair or maintenance; Installation, maintenance and repair of computer hardware; Installation, maintenance and repair of cell phone related hardware; Motor vehicle maintenance and repair; Office machines and equipment installation, maintenance and repair; Providing information related to the installation, maintenance and repair of cell phones; Repair or maintenance of photographic machines and apparatus; Repair or maintenance of video frequency machines and apparatus; Telephone installation and repair; Vehicle battery charging; Vehicle breakdown repair services | |
FILING BASIS | Section 44(d) |
FOREIGN APPLICATION NUMBER | 304510881 |
FOREIGN APPLICATION COUNTRY | Hong Kong |
FOREIGN FILING DATE | 04/30/2018 |
INTENT TO PERFECT 44(d) |
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained. |
FILING BASIS | Section 44(e) |
FOREIGN REGISTRATION NUMBER | 01963320 |
FOREIGN REGISTRATION COUNTRY |
Taiwan |
FOREIGN REGISTRATION DATE |
01/01/2019 |
FOREIGN EXPIRATION DATE | 12/31/2028 |
FOREIGN REGISTRATION FILE NAME(S) | |
ORIGINAL PDF FILE | FRU1-10911224163-075754917_._Taiwan_trademark_Certificate_No._107026752.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0022.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0023.JPG | |
ORIGINAL PDF FILE | FRU1-10911224163-075754917_._Translation_of_Taiwan_trademark_Certificate_No.__107026752.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0024.JPG |
\\TICRS\EXPORT17\IMAGEOUT17\879\384\87938477\xml5\ROA0025.JPG | |
STANDARD CHARACTERS OR EQUIVALENT |
NO |
ADDITIONAL STATEMENTS SECTION | |
MISCELLANEOUS STATEMENT | Applicant has a bona fide and effective industrial or commercial establishment in Taiwan |
SIGNATURE SECTION | |
DECLARATION SIGNATURE | /john alumit/ |
SIGNATORY'S NAME | John Alumit |
SIGNATORY'S POSITION | Attorney of record, California bar member |
SIGNATORY'S PHONE NUMBER | 8182444861 |
DATE SIGNED | 02/27/2019 |
RESPONSE SIGNATURE | /john alumit/ |
SIGNATORY'S NAME | John Alumit |
SIGNATORY'S POSITION | Attorney of Record, California bar member |
SIGNATORY'S PHONE NUMBER | 818-244-4861 |
DATE SIGNED | 02/27/2019 |
AUTHORIZED SIGNATORY | YES |
FILING INFORMATION SECTION | |
SUBMIT DATE | Wed Feb 27 08:13:58 EST 2019 |
TEAS STAMP | USPTO/ROA-XXX.XXX.XX.XXX- 20190227081358407530-8793 8477-620e3a148e82f58a3220 bdee3af0764f9a2e98451bdf2 e72a969fe4129ac4155d1-N/A -N/A-20190227075754917230 |
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) |
OMB No. 0651-0050 (Exp 09/20/2020) |
The Examining Attorney has issued a likelihood of confusion refusal of applicant’s mark MEITU in connection with class 035, namely, “dvertising planning; Advertising services; Commercial administration of the licensing of the goods and services of others; Commercial information and advice for consumers in the choice of products and services; Compilation of information into computer databases; Computerized on-line ordering featuring general consumer merchandise; Design of advertising materials; Import-export agency services; Marketing services; Marketing in the framework of software publishing; Pay per click advertising; Production of advertising matter and commercials; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Providing business information via a web site; Provision of an on-line marketplace for buyers and sellers of goods and services; Rental of advertising space on web sites; Rental of advertising time on communication media; Sales promotion for others; Search engine optimization for sales promotion; Talent management services for actors and models; Updating and maintenance of data in computer databases; Web site traffic optimization; Wholesale and retail store services featuring cell phones, cell phone parts, cell phone accessories, cell phone batteries, cell phone chargers, and cell phone cases; Wholesale and retail store services featuring computers, computer hardware, computer peripherals and computer accessories; Business management of performing artists; On-line advertising on a computer network; On-line retail store services featuring a wide variety of consumer goods of others.”
The Examining Attorney cites the following marks:
Reg. No. 5013870 – “Compilation of information into computer databases; updating and maintenance of data in computer databases; provision of an on-line marketplace for buyers and sellers of goods and services; Export and import agencies; Sales promotion; Business management and enterprise organization consultancy; Marketing services; personnel management consultancy; sponsorship search”
Reg. No. 4944357 – “On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring hand-made art and gifts”
Reg No. 4919502 – “Compilation of information into computer databases; updating and maintenance of data in computer databases; provision of an on-line marketplace for buyers and sellers of goods and services; Export and import agencies; Sales promotion; Business management and enterprise organization consultancy; Marketing services; personnel management consultancy; sponsorship search”
Reg. No. 4910049 – (the relevant goods) “Computer application software for mobile phones, namely, software for use in database management, use in electronic storage of data; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Electronic publications, namely, e-zines featuring recommendations of hotels, restaurants, movies, traveling, cosmetology and hairdressing recorded on computer media”
Regarding the first three registrations, the Examining Attorney argues that the services are highly related and partially identical to applicant’s services because each includes “online retail store, shopping, or marketplace services,” and the “ancillary business and marketing services” provided in connection therewith.
The Examining Attorney also argues that a finding of likelihood of confusion as to any good or services in a class must be found for the entire class.
This later statement suggests that there are services in applicant’s class 035 that are not related to the services of the cited registrations. However, the Examining Attorney has not specified them.
Therefore, applicant attempts to amend the services to delete services relating to “online retail store, shopping, or marketplace services,” and the “ancillary business and marketing services” provided in connection therewith.
Regarding U.S. Reg. No. 4910049, the Examiner argues that the goods are for performing e-commerce software electronic business transactions and could be a component or means of access for the described online retail store services.
In response, applicant amends class 035 as follows:
“Commercial administration of the licensing of the goods and services of others; Commercial information and advice for consumers in the choice of products and services; Design of advertising materials; Talent management services for actors and models; Business management of performing artists.”
As amended applicant’s services do not involve “online retail store, shopping, or marketplace services.”
Where an overlap of goods/services in dual use registrations is de minimis, the evidence suggests that the goods/services are not related. In re Coors Brewing Co., 343 F.3d 1340, 1345, 68 USPQ2d 1059, 1063-1064 (Fed. Cir. 2003) (quoting Jacobs v. Int’l Multifoods Corp., 668 F.2d 1234, 1236, 212 USPQ 641, 642 (C.C.P.A. 1982)) (the very small number of such dual use registrations does nothing to counter Coors’ showing that only a very small percentage of restaurants actually brew their own beer or sell house brands of beer; instead, the small number of such registrations suggests that it is quite uncommon for restaurants and beer to share the same trademark).
According to a search of the USPTO database, there are 41,768 third-party use-based registrations that identify any of the following services: “Compilation of information into computer databases; updating and maintenance of data in computer databases; provision of an on-line marketplace for buyers and sellers of goods and services; Export and import agencies; Sales promotion; Business management and enterprise organization consultancy; Marketing services; personnel management consultancy; sponsorship search.” See attached.
None of these registrations also identify “Commercial administration of the licensing of the goods and services of others.” See attached.
Only 10 of these registrations also identify “commercial information and advice for consumers in the choice of products and services.” See attached.
Only 395 of these registrations also identify “design of advertising materials,” or .9%. See attached.
None of these registrations identify “Talent management services for actors and models.” See attached.
Only 83 of these registrations also identify “business management of performing artists,” or .1%. See attached.
Based on these TESS results, applicant’s remaining services are not related to the services of the registrant, and confusion is not likely.
DECLARATION: The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that, if the applicant submitted the application or allegation of use (AOU) unsigned, all statements in the application or AOU and this submission based on the signatory's own knowledge are true, and all statements in the application or AOU and this submission made on information and belief are believed to be true.
STATEMENTS FOR UNSIGNED SECTION 1(a) APPLICATION/AOU: If the applicant filed an unsigned application under 15 U.S.C. §1051(a) or AOU under 15 U.S.C. §1051(c), the signatory additionally believes that: the applicant is the owner of the mark sought to be registered; the mark is in use in commerce and was in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; the original specimen(s), if applicable, shows the mark in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; for a collective trademark, collective service mark, collective membership mark application, or certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the filing date of the application or AOU; for a certification mark application, the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.
STATEMENTS FOR UNSIGNED SECTION 1(b)/SECTION 44 APPLICATION AND FOR SECTION 66(a) COLLECTIVE/CERTIFICATION MARK APPLICATION: If the applicant filed an unsigned application under 15 U.S.C. §§ 1051(b), 1126(d), and/or 1126(e), or filed a collective/certification mark application under 15 U.S.C. §1141f(a), the signatory additionally believes that: for a trademark or service mark application, the applicant is entitled to use the mark in commerce on or in connection with the goods/services specified in the application; the applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date; for a collective trademark, collective service mark, collective membership mark, or certification mark application, the applicant has a bona fide intention, and is entitled, to exercise legitimate control over the use of the mark in commerce and had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce as of the application filing date; the signatory is properly authorized to execute the declaration on behalf of the applicant; for a certification mark application, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.