| Trademark Snap Shot Publication Stylesheet (Table presents the data on Publication Approval) |
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OVERVIEW |
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| SERIAL NUMBER | 87728338 | FILING DATE | 12/20/2017 |
| REG NUMBER | 0000000 | REG DATE | N/A |
| REGISTER | PRINCIPAL | MARK TYPE | SERVICE MARK |
| INTL REG # | N/A | INTL REG DATE | N/A |
| TM ATTORNEY | ESTRADA, LINDA M |
L.O. ASSIGNED | 104 |
PUB INFORMATION |
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| RUN DATE | 10/06/2018 | ||
| PUB DATE | N/A | ||
| STATUS | 681-PUBLICATION/ISSUE REVIEW COMPLETE | ||
| STATUS DATE | 10/05/2018 | ||
| LITERAL MARK ELEMENT | FOX ENGAGEMENT OPTIMIZER | ||
| DATE ABANDONED | N/A | DATE CANCELLED | N/A |
| SECTION 2F | NO | SECTION 2F IN PART | NO |
| SECTION 8 | NO | SECTION 8 IN PART | NO |
| SECTION 15 | NO | REPUB 12C | N/A |
| RENEWAL FILED | NO | RENEWAL DATE | N/A |
| DATE AMEND REG | N/A | ||
FILING BASIS |
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| FILED BASIS | CURRENT BASIS | AMENDED BASIS | |||
| 1 (a) | NO | 1 (a) | NO | 1 (a) | NO |
| 1 (b) | YES | 1 (b) | YES | 1 (b) | NO |
| 44D | NO | 44D | NO | 44D | NO |
| 44E | NO | 44E | NO | 44E | NO |
| 66A | NO | 66A | NO | ||
| NO BASIS | NO | NO BASIS | NO | ||
MARK DATA |
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| STANDARD CHARACTER MARK | NO |
| LITERAL MARK ELEMENT | FOX ENGAGEMENT OPTIMIZER |
| MARK DRAWING CODE | 3-AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/LETTER(S)/NUMBER(S) |
| COLOR DRAWING FLAG | NO |
CURRENT OWNER INFORMATION |
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| PARTY TYPE | 10-ORIGINAL APPLICANT |
| NAME | Twentieth Century Fox Film Corporation |
| ADDRESS | 10201 West Pico Boulevard Los Angeles, CA 90035 |
| ENTITY | 03-CORPORATION |
| CITIZENSHIP | Delaware |
GOODS AND SERVICES |
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| INTERNATIONAL CLASS | 035 |
| DESCRIPTION TEXT | Advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; business information and business information advisory services relating to electronic commerce; consumer and market research; neuromarketing, namely, business research concerning consumer emotional responses to marketing stimuli; focusing on neuroscience as applied to business concepts and neuromarketing, namely, consumer marketing research; market research studies that focus neurofeedback technologies for market research companies to monitor brain changes during branding and selling of products to track behavior; opinion research, namely, conducting public opinion polls; media research for business, sales promotion and/or advertising purposes; media consultancy for business, sales promotion and/or advertising purposes, namely, social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; analysis for business purposes of information on consumer opinions and behaviors, which are raised in the context of market and advertising studies; business research and data analysis services in the field of audiovisual entertainment; market research services, namely, conducting studies on marketing strategies; market research services, namely, implementation and management of marketing studies; statistical analysis of marketing data; business advisory services relating to sales channel strategies; brand imagery consulting; management of brands for businesses and/or individuals; development of brand names; business analysis services, namely, brand evaluation services; brand positioning services; market research services, namely, testing brand names; marketing consultation, namely, developing brand strategies; business consulting in the field of brand communication; compilation and systematization of data and information in databases; computerized updating and maintenance of data in computer databases; database management and computer aided database management, namely, collection, analysis, processing, management and maintenance of data in databases; providing market intelligence services, namely, gathering and provision of marketing information for the entertainment industry, on-line from a computer database or the Internet, for business, sales promotion and/or advertising purposes; Marketing research services using neuromarketing for developing new sales strategies and customer classification |
GOODS AND SERVICES CLASSIFICATION |
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| INTERNATIONAL CLASS | 035 | FIRST USE DATE | NONE | FIRST USE IN COMMERCE DATE | NONE | CLASS STATUS | 6-ACTIVE |
MISCELLANEOUS INFORMATION/STATEMENTS |
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| CHANGE IN REGISTRATION | NO |
| COLORS CLAIMED STATEMENT | Color is not claimed as a feature of the mark. |
| DISCLAIMER W/PREDETER TXT | "ENGAGMENT OPTIMIZER" |
| DESCRIPTION OF MARK | The mark consists of the words, "ENGAGEMENT" and "OPTIMIZER" in two lines and both of which appear to the right of the word, "FOX". A letter, "M" in the word, "ENGAGEMENT" represents an electrocardiography. |
PROSECUTION HISTORY |
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| DATE | ENT CD | ENT TYPE | DESCRIPTION | ENT NUM |
| 10/05/2018 | PREV | O | LAW OFFICE PUBLICATION REVIEW COMPLETED | 021 |
| 10/05/2018 | CNSA | P | APPROVED FOR PUB - PRINCIPAL REGISTER | 020 |
| 10/04/2018 | XAEC | I | EXAMINER'S AMENDMENT ENTERED | 019 |
| 10/04/2018 | GNEN | O | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 018 |
| 10/04/2018 | GNEA | O | EXAMINERS AMENDMENT E-MAILED | 017 |
| 10/04/2018 | CNEA | R | EXAMINERS AMENDMENT -WRITTEN | 016 |
| 10/03/2018 | XAEC | I | EXAMINER'S AMENDMENT ENTERED | 015 |
| 10/03/2018 | GNEN | O | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 014 |
| 10/03/2018 | GNEA | O | EXAMINERS AMENDMENT E-MAILED | 013 |
| 10/03/2018 | CNEA | R | EXAMINERS AMENDMENT -WRITTEN | 012 |
| 09/13/2018 | TEME | I | TEAS/EMAIL CORRESPONDENCE ENTERED | 011 |
| 09/13/2018 | CRFA | I | CORRESPONDENCE RECEIVED IN LAW OFFICE | 010 |
| 09/10/2018 | ALIE | A | ASSIGNED TO LIE | 009 |
| 08/27/2018 | TROA | I | TEAS RESPONSE TO OFFICE ACTION RECEIVED | 008 |
| 03/29/2018 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 007 |
| 03/29/2018 | GNRT | F | NON-FINAL ACTION E-MAILED | 006 |
| 03/29/2018 | CNRT | R | NON-FINAL ACTION WRITTEN | 005 |
| 03/23/2018 | DOCK | D | ASSIGNED TO EXAMINER | 004 |
| 01/09/2018 | MDSC | E | NOTICE OF DESIGN SEARCH CODE E-MAILED | 003 |
| 01/08/2018 | NWOS | I | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 002 |
| 12/23/2017 | NWAP | I | NEW APPLICATION ENTERED IN TRAM | 001 |
CURRENT CORRESPONDENCE INFORMATION |
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| ATTORNEY | NONE |
| CORRESPONDENCE ADDRESS | TINA M. POMPEY, ESQ. 21ST CENTURY FOX P.O. BOX 900 INTELLECTUAL PROPERTY DEPARTMENT BEVERLY HILLS, CA 90213-0900 |
| DOMESTIC REPRESENTATIVE | NONE |