| Trademark Snap Shot ITU Unit Action (Table presents the data on ITU Unit Action) |
|||
OVERVIEW |
|||
| SERIAL NUMBER | 87719739 | FILING DATE | 12/13/2017 |
| REG NUMBER | 0000000 | REG DATE | N/A |
| REGISTER | PRINCIPAL | MARK TYPE | SERVICE MARK |
| INTL REG # | N/A | INTL REG DATE | N/A |
| TM ATTORNEY | SPILS, CAROL A |
L.O. ASSIGNED | 104 |
PUB INFORMATION |
|||
| RUN DATE | 07/06/2019 | ||
| PUB DATE | 11/13/2018 | ||
| STATUS | 748-STATEMENT OF USE - TO EXAMINER | ||
| STATUS DATE | 07/05/2019 | ||
| LITERAL MARK ELEMENT | FOX ENGAGEMENT OPTIMIZER | ||
| DATE ABANDONED | N/A | DATE CANCELLED | N/A |
| SECTION 2F | NO | SECTION 2F IN PART | NO |
| SECTION 8 | NO | SECTION 8 IN PART | NO |
| SECTION 15 | NO | REPUB 12C | N/A |
| RENEWAL FILED | NO | RENEWAL DATE | N/A |
| DATE AMEND REG | N/A | ||
FILING BASIS |
|||||
| FILED BASIS | CURRENT BASIS | AMENDED BASIS | |||
| 1 (a) | NO | 1 (a) | NO | 1 (a) | NO |
| 1 (b) | YES | 1 (b) | YES | 1 (b) | NO |
| 44D | NO | 44D | NO | 44D | NO |
| 44E | NO | 44E | NO | 44E | NO |
| 66A | NO | 66A | NO | ||
| NO BASIS | NO | NO BASIS | NO | ||
MARK DATA |
|
| STANDARD CHARACTER MARK | YES |
| LITERAL MARK ELEMENT | FOX ENGAGEMENT OPTIMIZER |
| MARK DRAWING CODE | 4-STANDARD CHARACTER MARK |
| COLOR DRAWING FLAG | NO |
CURRENT OWNER INFORMATION |
|
| PARTY TYPE | 21-SUBSEQUENT OWNER AFTER PUBLICATION |
| NAME | FOX MEDIA LLC |
| ADDRESS | 10201 WEST PICO BOULEVARD LOS ANGELES, CA 90035 |
| ENTITY | 16-LTD LIAB CO |
| CITIZENSHIP | Delaware |
GOODS AND SERVICES |
|
| INTERNATIONAL CLASS | 035 |
| DESCRIPTION TEXT | Advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; business information and business information advisory services relating to electronic commerce; consumer and market research; neuromarketing, namely, business research concerning consumer emotional responses to marketing stimuli; focusing on neuroscience as applied to business concepts and neuromarketing, namely, consumer marketing research; market research studies that focus neurofeedback technologies for market research companies to monitor brain changes during branding and selling of products to track behavior; opinion research, namely, conducting public opinion polls; media research for business, sales promotion and/or advertising purposes; media consultancy for business, sales promotion and/or advertising purposes, namely, social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; analysis for business purposes of information on consumer opinions and behaviors, which are raised in the context of market and advertising studies; business research and data analysis services in the field of audiovisual entertainment; market research services, namely, conducting studies on marketing strategies; market research services, namely, implementation and management of marketing studies; statistical analysis of marketing data; business advisory services relating to sales channel strategies; brand imagery consulting; management of brands for businesses and/or individuals; development of brand names; business analysis services, namely, brand evaluation services; brand positioning services; market research services, namely, testing brand names; marketing consultation, namely, developing brand strategies; business consulting in the field of brand communication; compilation and systematization of data and information in databases; computerized updating and maintenance of data in computer databases; database management and computer aided database management, namely, collection, analysis, processing, management and maintenance of data in databases; providing market intelligence services, namely, gathering and provision of marketing information for the entertainment industry, on-line from a computer database or the Internet, for business, sales promotion and/or advertising purposes; Marketing research services using neuromarketing for developing new sales strategies and customer classification |
GOODS AND SERVICES CLASSIFICATION |
|||||||
| INTERNATIONAL CLASS | 035 | FIRST USE DATE | 10/00/2018 | FIRST USE IN COMMERCE DATE | 10/00/2018 | CLASS STATUS | 6-ACTIVE |
MISCELLANEOUS INFORMATION/STATEMENTS |
|
| CHANGE IN REGISTRATION | NO |
| DISCLAIMER W/PREDETER TXT | "ENGAGEMENT OPTIMIZER" |
PROSECUTION HISTORY |
||||
| DATE | ENT CD | ENT TYPE | DESCRIPTION | ENT NUM |
| 07/06/2019 | EXRA | E | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | 035 |
| 07/05/2019 | SUPC | I | STATEMENT OF USE PROCESSING COMPLETE | 034 |
| 06/28/2019 | IUAF | S | USE AMENDMENT FILED | 033 |
| 07/05/2019 | EX1G | S | EXTENSION 1 GRANTED | 032 |
| 06/28/2019 | EXT1 | S | EXTENSION 1 FILED | 031 |
| 07/03/2019 | AITU | A | CASE ASSIGNED TO INTENT TO USE PARALEGAL | 030 |
| 06/28/2019 | EEXT | I | TEAS EXTENSION RECEIVED | 029 |
| 06/28/2019 | EISU | I | TEAS STATEMENT OF USE RECEIVED | 028 |
| 06/12/2019 | DOCK | D | ASSIGNED TO EXAMINER | 027 |
| 03/29/2019 | TCCA | I | TEAS CHANGE OF CORRESPONDENCE RECEIVED | 026 |
| 03/27/2019 | ASGN | I | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 025 |
| 01/08/2019 | NOAM | E | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | 024 |
| 11/13/2018 | NPUB | E | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 023 |
| 11/13/2018 | PUBO | A | PUBLISHED FOR OPPOSITION | 022 |
| 10/24/2018 | NONP | E | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 021 |
| 10/05/2018 | PREV | O | LAW OFFICE PUBLICATION REVIEW COMPLETED | 020 |
| 10/05/2018 | CNSA | P | APPROVED FOR PUB - PRINCIPAL REGISTER | 019 |
| 10/04/2018 | XAEC | I | EXAMINER'S AMENDMENT ENTERED | 018 |
| 10/04/2018 | GNEN | O | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 017 |
| 10/04/2018 | GNEA | O | EXAMINERS AMENDMENT E-MAILED | 016 |
| 10/04/2018 | CNEA | R | EXAMINERS AMENDMENT -WRITTEN | 015 |
| 10/03/2018 | XAEC | I | EXAMINER'S AMENDMENT ENTERED | 014 |
| 10/03/2018 | GNEN | O | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 013 |
| 10/03/2018 | GNEA | O | EXAMINERS AMENDMENT E-MAILED | 012 |
| 10/03/2018 | CNEA | R | EXAMINERS AMENDMENT -WRITTEN | 011 |
| 09/13/2018 | TEME | I | TEAS/EMAIL CORRESPONDENCE ENTERED | 010 |
| 09/13/2018 | CRFA | I | CORRESPONDENCE RECEIVED IN LAW OFFICE | 009 |
| 09/10/2018 | ALIE | A | ASSIGNED TO LIE | 008 |
| 08/27/2018 | TROA | I | TEAS RESPONSE TO OFFICE ACTION RECEIVED | 007 |
| 03/29/2018 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 006 |
| 03/29/2018 | GNRT | F | NON-FINAL ACTION E-MAILED | 005 |
| 03/29/2018 | CNRT | R | NON-FINAL ACTION WRITTEN | 004 |
| 03/23/2018 | DOCK | D | ASSIGNED TO EXAMINER | 003 |
| 12/27/2017 | NWOS | I | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 002 |
| 12/16/2017 | NWAP | I | NEW APPLICATION ENTERED IN TRAM | 001 |
CURRENT CORRESPONDENCE INFORMATION |
|
| ATTORNEY | NONE |
| CORRESPONDENCE ADDRESS | Tirzah Lowe, Esq. Fox Media LLC 2121 Avenue of the Stars, Suite 900 Intellectual Property Department Los Angeles, CA 90067 |
| DOMESTIC REPRESENTATIVE | NONE |
PRIOR OWNER INFORMATION |
|
| PARTY TYPE | 20-OWNER AT PUBLICATION |
| NAME | Twentieth Century Fox Film Corporation |
| ADDRESS | 10201 West Pico Boulevard Los Angeles, CA 90035 |
| ENTITY | 03-CORPORATION |
| CITIZENSHIP | Delaware |
| PARTY TYPE | 10-ORIGINAL APPLICANT |
| NAME | Twentieth Century Fox Film Corporation |
| ADDRESS | 10201 West Pico Boulevard Los Angeles, CA 90035 |
| ENTITY | 03-CORPORATION |
| CITIZENSHIP | Delaware |