Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

Trademark/Service Mark Application, Principal Register

Serial Number: 87719739

Filing Date: 12/13/2017

To the Commissioner for Trademarks:

MARK: FOX ENGAGEMENT OPTIMIZER (Standard Characters, see mark)
The literal element of the mark consists of FOX ENGAGEMENT OPTIMIZER.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Twentieth Century Fox Film Corporation, a corporation of Delaware, having an address of
      10201 West Pico Boulevard
      Los Angeles, California 90035
      United States
      310-369-7630(phone)
      310-969-3095(fax)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; business information and advisory services relating to electronic commerce; consumer and market research; neuromarketing, namely, business research concerning consumer emotional responses to marketing stimuli; focusing on neuroscience as applied to business concepts and neuromarketing, namely, consumer marketing research; market research studies that focus neurofeedback technologies for market research companies to monitor brain changes during branding and selling of products to track behavior; opinion research, namely, conducting public opinion polls; media research for business, sales promotion and/or advertising purposes; media consultancy for business, sales promotion and/or advertising purposes; analysis for business purposes of information on consumer opinions and behaviors, which are raised in the context of market and advertising studies; business research and data analysis services in the field of audiovisual entertainment; market research services, namely, conducting studies on marketing strategies; market research services, namely, implementation and management of marketing studies; statistical analysis of marketing data; business advisory services relating to sales channel strategies; brand imagery consulting; management of brands for businesses and/or individuals; development of brand names; business analysis services, namely, brand evaluation services; brand positioning services; market research services, namely, testing brand names; marketing consultation, namely, developing brand strategies; business consulting in the field of brand communication; compilation and systematization of data and information in databases; computerized updating and maintenance of data in computer databases; database management, namely, collection, analysis, processing, management and maintenance of data in databases, including computer-assisted; providing market intelligence services, namely, gathering and provision of information, including on-line from a computer database or the Internet, for business, sales promotion and/or advertising purposes
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

The applicant's current Correspondence Information:

Tina M. Pompey, Esq.

21st Century Fox

Intellectual Property Department       P.O. Box 900

Beverly Hills, California 90213-0900

310-369-7630(phone)

310-969-3095(fax)

tm@fox.com (authorized)

The docket/reference number is 81351634.
A fee payment in the amount of $400 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Tina M Pompey/   Date: 12/13/2017
Signatory's Name: Tina Pompey
Signatory's Position: Assistant Secretary
Payment Sale Number: 87719739
Payment Accounting Date: 12/14/2017

Serial Number: 87719739
Internet Transmission Date: Wed Dec 13 17:11:14 EST 2017
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201712131711140
97636-87719739-510aa4813cacaa17939cfae20
fe9e939b274ebad9e8b87733ba0513c6edab35e9
9-DA-4490-20171212192132658816