Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

Trademark/Service Mark Application, Principal Register

Serial Number: 87332379

Filing Date: 02/10/2017

To the Commissioner for Trademarks:

MARK: Irregular Choice (stylized and/or with design, see mark)

The literal element of the mark consists of Irregular Choice.
The applicant is not claiming color as a feature of the mark. The mark consists of the stylized mark Irregular Choice with the dot of the "i" in "Choice" in the shape of a heart.
The applicant, Daniel Sullivan, a citizen of United Kingdom, having an address of
      15 York Road Hove
      East Sussex BN31DJ
      United Kingdom
      (310) 312-2000(phone)
      (310) 231-8311(fax)
      XXXX (not authorized)

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 025:  Clothing; footwear; headgear
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on European Union Trademark - EUTM application number 16323321, filed 02/07/2017.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on §44(e) as a basis for registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.




The applicant's current Attorney Information:
      Evan M. Kent and Alexa L. Lewis of Mitchell Silberberg & Knupp LLP      11377 West Olympic Boulevard
      Los Angeles, California 90064-1683
      United States
      (310) 312-3111(phone)
      (310) 231-8311(fax)
      skb@msk.com (not authorized)
The attorney docket/reference number is 44417.

The applicant hereby appoints Evan M. Kent of Mitchell Silberberg & Knupp LLP
      11377 West Olympic Boulevard
      Los Angeles California 90064-1683
      United States
      (310) 312-3111(phone)
      (310) 231-8311(fax)
      skb@msk.com (not authorized)
as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.

The applicant's current Correspondence Information:

Evan M. Kent

Mitchell Silberberg & Knupp LLP

11377 West Olympic Boulevard

Los Angeles, California 90064-1683

(310) 312-3111(phone)

(310) 231-8311(fax)

skb@msk.com (authorized)

A fee payment in the amount of $400 has been submitted with the application, representing payment for 1 class(es).

Declaration

	If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and The facts set forth in the application are true. If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and The facts set forth in the application are true.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /EMK012362/   Date: 02/10/2017
Signatory's Name: Evan M. Kent
Signatory's Position: Attorney of Record, California bar member
Payment Sale Number: 87332379
Payment Accounting Date: 02/13/2017

Serial Number: 87332379
Internet Transmission Date: Fri Feb 10 21:03:37 EST 2017
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201702102103378
45886-87332379-58050f975cd18bbee58e422ba
a335803abb37816d47ec8190cecee5fe7a5f0ff6
e-CC-6264-20170210203722725296