Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2018)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 87178702
Filing Date: 09/21/2016

NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular application.

The table below presents the data as entered.

Input Field
Entered
TEAS PlusYES
MARK INFORMATION
*MARK\\TICRS\EXPORT17\IMAGEOUT 17\871\787\87178702\xml1\ FTK0002.JPG
*SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENTSureStay PLUS HOTEL
*COLOR MARK NO
*COLOR(S) CLAIMED
(If applicable)
*DESCRIPTION OF THE MARK
(and Color Location, if applicable) 		The mark consists of six letter "SSSSSS" in the shape of a star above the words "SureStay PLUS HOTEL" within a square. The square is separated in half by a curved up line which separates the star on the top from the words "SureStay PLUS HOTEL" on the bottom. The top half of the square is a lighter scale than the bottom half.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT480 x 481
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARKBest Western International, Inc.
*STREET6201 N. 24th Parkway
*CITYPhoenix
*STATE
(Required for U.S. applicants)		Arizona
*COUNTRYUnited States
*ZIP/POSTAL CODE
(Required for U.S. applicants)		85016
PHONE6029574200
FAX6029575551
EMAIL ADDRESSXXXX
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
LEGAL ENTITY INFORMATION
*TYPECORPORATION
* STATE/COUNTRY OF INCORPORATION Arizona
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS043 
*IDENTIFICATIONHotel services
*FILING BASISSECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)		 
*TRANSLITERATION
(if applicable)		 
*CLAIMED PRIOR REGISTRATION
(if applicable)		 
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)		 
DISCLAIMERNo claim is made to the exclusive right to use PLUS, HOTEL apart from the mark as shown.
CORRESPONDENCE INFORMATION
*NAME Best Western International, Inc.
DOCKET/REFERENCE NUMBER 9001.1030US
FIRM NAMEBest Western International, Inc.
*STREET 6201 N. 24th Parkway
*CITY Phoenix
*STATE
(Required for U.S. addresses)		Arizona
*COUNTRYUnited States
*ZIP/POSTAL CODE 85016
PHONE 6029574200
FAX 6029575551
*EMAIL ADDRESStrademarks@bestwestern.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
APPLICATION FILING OPTIONTEAS Plus
NUMBER OF CLASSES1
FEE PER CLASS225
*TOTAL FEE PAID225
SIGNATURE INFORMATION
* SIGNATURE /Jay Pricher/
* SIGNATORY'S NAME Jay Pricher
* SIGNATORY'S POSITION Sr. Corporate Counsel
SIGNATORY'S PHONE NUMBER 6029574200
* DATE SIGNED 09/21/2016


Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2018)


Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 87178702
Filing Date: 09/21/2016

To the Commissioner for Trademarks:

MARK: SureStay PLUS HOTEL (stylized and/or with design, see mark)

The literal element of the mark consists of SureStay PLUS HOTEL.
The applicant is not claiming color as a feature of the mark. The mark consists of six letter "SSSSSS" in the shape of a star above the words "SureStay PLUS HOTEL" within a square. The square is separated in half by a curved up line which separates the star on the top from the words "SureStay PLUS HOTEL" on the bottom. The top half of the square is a lighter scale than the bottom half.
The applicant, Best Western International, Inc., a corporation of Arizona, having an address of
      6201 N. 24th Parkway
      Phoenix, Arizona 85016
      United States
      6029574200(phone)
      6029575551(fax)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 043:  Hotel services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).



Disclaimer
No claim is made to the exclusive right to use PLUS, HOTEL apart from the mark as shown.


The applicant's current Correspondence Information:
      Best Western International, Inc.
      Best Western International, Inc.
      6201 N. 24th Parkway
      Phoenix, Arizona 85016
      6029574200(phone)
      6029575551(fax)
      trademarks@bestwestern.com (authorized)
E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant or applicant's attorney at the e-mail address provided above. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in an additional processing fee of $50 per international class of goods/services.
The docket/reference number is 9001.1030US.
A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. § 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant is using the mark in commerce on or in connection with the goods/services in the application; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e), the applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.


Signature: /Jay Pricher/   Date Signed: 09/21/2016
Signatory's Name: Jay Pricher
Signatory's Position: Sr. Corporate Counsel



RAM Sale Number: 87178702
RAM Accounting Date: 09/22/2016

Serial Number: 87178702
Internet Transmission Date: Wed Sep 21 15:56:44 EDT 2016
TEAS Stamp: USPTO/FTK-XXX.XXX.XXX.XXX-20160921155644
765695-87178702-550c2cf515d0dcae9969a26f
d8497ca270f08d7b2e19c196d81627c3480a45a-
DA-2913-20160921133953240107