UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 86944696
MARK: AMA
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Reddit, Inc.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 6/29/2016
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 2948665, 4385817, 4324925, 4328760, 4157141, 4157142, 4495407, and 4495408. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the attached registrations.
Applicant’s mark is “AMA” in standard character form for “entertainment services, namely online non-downloadable videos of individuals responding to interview-style questions on the subjects of lifestyles, social issues, politics, foreign affairs, popular culture, the arts, humor, fiction, and literature” in International Class 041.
Reg. No. 2948665 is for “AMA AMERICAN MANAGEMENT ASSOCIATION” in a stylized form for “educational services; namely, providing courses and workshops, live and on video, in business management” in International Class 041.
Reg. No. 4385817 is for “AMA” in standard character form for “educational services, namely, providing courses and workshops in the field of business management and the distribution of training materials in connection therewith; conducting seminars in the field of business management and the distribution of training materials in connection therewith; providing online courses in the field of business management via the Internet; providing live and prerecorded online audio and video programs in the field of business management via the Internet; providing on-line discussion forums in the field of business management; online electronic publishing of books, periodicals, articles, and journals in the field of business management” in International Class 041.
Reg. No. 4324925 is for “AMA ENTERPRISE” with a design element for “educational services, namely, providing on-line courses in the field of business management via the Internet; providing on-line prerecorded audio programs in the field of business management via the Internet; providing courses and workshops, live and on video, in the field of business management and the distribution of training materials in connection therewith; conducting seminars in the field of business management and the distribution of training materials in connection therewith; and organizing exhibitions for educational purposes in the field of business management” in International Class 041.
Reg. No. 4328760 is for “AMA AMERICAN MANAGEMENT ASSOCIATION ENTERPRISE” with a design element for “educational services, namely, providing on-line courses in the field of business management via the Internet; providing on-line prerecorded audio programs in the field of business management via the Internet; providing courses and workshops, live and on video, in the field of business management and the distribution of training materials in connection therewith; conducting seminars in the field of business management and the distribution of training materials in connection therewith; and organizing exhibitions for educational purposes in the field of business management” in International Class 041.
Reg. No. 4157141 is for “AMA TV” in standard character form for “audio and video broadcasting services over the Internet; audio and video broadcasting services over the Internet in the field of marketing; broadcasting of video and audio programming over the Internet” in International Class 038.
Reg. No. 4157142 is for “AMA TV” with a design element for “audio and video broadcasting services over the Internet; audio and video broadcasting services over the Internet in the field of marketing; broadcasting of video and audio programming over the Internet” in International Class 038.
Reg. No. 4495407 is for “AMA ON DEMAND” in standard character form for “educational services, namely, providing on-line courses in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded audio programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded video programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing courses and workshops on video in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith; conducting seminars in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith” in International Class 041.
Reg. No. 4495408 is for “AMA ON DEMAND” with a design element for “educational services, namely, providing on-line courses in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded audio programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded video programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing courses and workshops on video in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith; conducting seminars in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith” in International Class 041.
In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the services, and similarity of the trade channels of the services. See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Dakin’s Miniatures Inc., 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
Comparison of the Marks
Turning to the first prong of the test, a comparison must be made between the applied-for mark “AMA” in standard character form and the following registered marks:
Reg. No. 2948665 for “AMA AMERICAN MANAGEMENT ASSOCIATION” in a stylized form;
Reg. No. 4385817 for “AMA” in standard character form;
Reg. No. 4324925 for “AMA ENTERPRISE” with a design element;
Reg. No. 4328760 for “AMA AMERICAN MANAGEMENT ASSOCIATION ENTERPRISE” with a design element;
Reg. No. 4157141 for “AMA TV” in standard character form;
Reg. No. 4157142 for “AMA TV” with a design element;
Reg. No. 4495407 for “AMA ON DEMAND” in standard character form; and
Reg. No. 4495408 for “AMA ON DEMAND” with a design element.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014) (citing In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007)); In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988)); TMEP §1207.01(b).
In the present case, applicant’s mark and the mark for Reg. No. 4385817 are identical in appearance, sound, and meaning, “and have the potential to be used . . . in exactly the same manner.” In re i.am.symbolic, Llc, 116 USPQ2d 1406, 1411 (TTAB 2015). Additionally, because they are identical, these marks are likely to engender the same connotation and overall commercial impression when considered in connection with applicant’s and registrant’s respective services. In re i.am.symbolic, Llc, 116 USPQ2d at 1411. Therefore, the marks are confusingly similar.
The fact that Reg. Nos. 4324925, 4157142, and 4495408 contain design elements does not obviate the likelihood of confusion between the applied-for mark and the registered marks. For a composite mark containing both words and a design, the word portion may be more likely to be impressed upon a purchaser’s memory and to be used when requesting the services. Joel Gott Wines, LLC v. Rehoboth Von Gott, Inc., 107 USPQ2d 1424, 1431 (TTAB 2013) (citing In re Dakin’s Miniatures, Inc., 59 USPQ2d 1593, 1596 (TTAB 1999)); TMEP §1207.01(c)(ii); see In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908, 1911 (Fed. Cir. 2012) (citing CBS Inc. v. Morrow, 708 F.2d 1579, 1581-82, 218 USPQ 198, 200 (Fed. Cir 1983)). Thus, although such marks must be compared in their entireties, the word portion is often considered the dominant feature and is accorded greater weight in determining whether marks are confusingly similar, even where the word portion has been disclaimed. In re Viterra Inc., 671 F.3d at 1366, 101 USPQ2d at 1911 (Fed. Cir. 2012) (citing Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 1570-71, 218 USPQ2d 390, 395 (Fed. Cir. 1983)). Thus, the dominant portion of the registered marks is the wording, which is similar to the applied-for mark “AMA.”
Reg. Nos. 4324925 and 4328760 contain the word “ENTERPRISE,” however, this word is defined by the American Heritage Dictionary as “a business organization” and is therefore descriptive and does not serve as a source identifier. Business type designations and abbreviations such as “Corporation,” “Inc.,” “Company,” “LLC,” and “Ltd.” or family business designations such as “& Sons” or “Bros.” merely indicate applicant’s business type or structure and generally have no source-indicating capacity. TMEP §1213.03(d); see, e.g., Goodyear’s India Rubber Glove Mfg. Co. v. Goodyear Rubber Co., 128 U.S. 598, 602-03 (1888); In re Piano Factory Grp., Inc., 85 USPQ2d at 1526; In re Patent & Trademark Servs., Inc., 49 USPQ2d at 1539-40. Matter that is descriptive of or generic for a party’s services is typically less significant or less dominant in relation to other wording in a mark. See Anheuser-Busch, LLC v. Innvopak Sys. Pty Ltd., 115 USPQ2d 1816, 1824-25 (TTAB 2015) (citing In re Chatam Int’l Inc., 380 F.3d 1340, 1342-43, 71 USPQ2d 1944, 1946 (Fed. Cir. 2004)). Thus, “AMA” and “AMA AMERICAN MANAGEMENT” are the dominant elements of the respective marks.
Accordingly, the marks are confusingly similar in their entireties when giving each feature of the marks their appropriate weight.
Comparison of Services
The respective services need only be “related in some manner and/or if the circumstances surrounding their marketing [be] such that they could give rise to the mistaken belief that [the services] emanate from the same source.” Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i).
Applicant’s mark is for “entertainment services, namely online non-downloadable videos of individuals responding to interview-style questions on the subjects of lifestyles, social issues, politics, foreign affairs, popular culture, the arts, humor, fiction, and literature” in International Class 041.
Reg. No. 2948665 is for “educational services; namely, providing courses and workshops, live and on video, in business management” in International Class 041.
Reg. No. 4385817 is for “educational services, namely, providing courses and workshops in the field of business management and the distribution of training materials in connection therewith; conducting seminars in the field of business management and the distribution of training materials in connection therewith; providing online courses in the field of business management via the Internet; providing live and prerecorded online audio and video programs in the field of business management via the Internet; providing on-line discussion forums in the field of business management; online electronic publishing of books, periodicals, articles, and journals in the field of business management” in International Class 041.
Reg. No. 4324925 is for “educational services, namely, providing on-line courses in the field of business management via the Internet; providing on-line prerecorded audio programs in the field of business management via the Internet; providing courses and workshops, live and on video, in the field of business management and the distribution of training materials in connection therewith; conducting seminars in the field of business management and the distribution of training materials in connection therewith; and organizing exhibitions for educational purposes in the field of business management” in International Class 041.
Reg. No. 4328760 is for “educational services, namely, providing on-line courses in the field of business management via the Internet; providing on-line prerecorded audio programs in the field of business management via the Internet; providing courses and workshops, live and on video, in the field of business management and the distribution of training materials in connection therewith; conducting seminars in the field of business management and the distribution of training materials in connection therewith; and organizing exhibitions for educational purposes in the field of business management” in International Class 041.
Reg. No. 4157141 is for “audio and video broadcasting services over the Internet; audio and video broadcasting services over the Internet in the field of marketing; broadcasting of video and audio programming over the Internet” in International Class 038.
Reg. No. 4157142 is for “audio and video broadcasting services over the Internet; audio and video broadcasting services over the Internet in the field of marketing; broadcasting of video and audio programming over the Internet” in International Class 038.
Reg. No. 4495407 is for “educational services, namely, providing on-line courses in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded audio programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded video programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing courses and workshops on video in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith; conducting seminars in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith” in International Class 041.
Reg. No. 4495408 is for “educational services, namely, providing on-line courses in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded audio programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing on-line non-downloadable prerecorded video programs in the fields of business management, finance, professional development, marketing, communication, and sales via the Internet; providing courses and workshops on video in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith; conducting seminars in the fields of business management, finance, professional development, marketing, communication, and sales and the distribution of training materials in connection therewith” in International Class 041.
Notably, applicant offers online non-downloadable videos and registrants offer videos or broadcasting of videos.
Accordingly, with the contemporaneous use of sufficiently similar marks, consumers are likely to conclude that the services are related and originate from a single source. As such, registration must be refused under Trademark Act Section 2(d).
RESPONSE GUIDELINES
For this application to proceed further, applicant must explicitly address each refusal and/or requirement raised in this Office action. If the action includes a refusal, applicant may provide arguments and/or evidence as to why the refusal should be withdrawn and the mark should register. Applicant may also have other options for responding to a refusal and should consider such options carefully. To respond to requirements and certain refusal response options, applicant should set forth in writing the required changes or statements. For more information and general tips on responding to USPTO Office actions, response options, and how to file a response online, see “Responding to Office Actions” on the USPTO’s website.
If applicant does not respond to this Office action within six months of the issue/mailing date, or responds by expressly abandoning the application, the application process will end and the trademark will fail to register. See 15 U.S.C. §1062(b); 37 C.F.R. §§2.65(a), 2.68(a); TMEP §§718.01, 718.02. Additionally, the USPTO will not refund the application filing fee, which is a required processing fee. See 37 C.F.R. §§2.6(a)(1)(i)-(iv), 2.209(a); TMEP §405.04.
Where the application has been abandoned for failure to respond to an Office action, applicant’s only option would be to file a timely petition to revive the application, which, if granted, would allow the application to return to active status. See 37 C.F.R. §2.66; TMEP §1714. There is a $100 fee for such petitions. See 37 C.F.R. §§2.6, 2.66(b)(1).
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $50 per international class of services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone without incurring this additional fee.
/Tricia L. Brown/
Examining Attorney
Law Office 121
(571) 270-7892
tricia.brown@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.