TEAS RF New Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

Trademark/Service Mark Application, Principal Register

Serial Number: 86832787

Filing Date: 11/26/2015

To the Commissioner for Trademarks:

MARK: PLAY (Standard Characters, see mark)
The literal element of the mark consists of PLAY.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Mayfield Investments Ltd., a corporation of Canada, having an address of
      #304, 10250 - 125 Street
      Edmonton, Alberta T5N2W6
      Canada


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 033:  Alcoholic beverages, namely, wine, fermented alcoholic beverages, namely, wine, wine-based beverages, fortified wines, sparkling wine, wine coolers and wine-based coolers, wine-based cocktails, blends of wine, ice wine, blends of ice wine and sparkling wine, wine and fruit-based beverages, sparkling wine and fruit-based beverages ; Wine accessories, namely, corkscrews, corkscrew kits, decorative corks, and bottle openers; glassware, namely, glasses, goblets, decanters, pitchers, and carafes; foil cutters, wine crates, wine bottle holders, wine bottle pourers, wine bottle stoppers, wine bottle toppers, wine bottle collars, wine bottle chillers, and wine bottle carriers and cooler bags; coasters, trivets, trays, platters, cheese cutting boards and cheese knives coasters; specialty foods, namely, gourmet cheeses, chocolates and wine-based sauces, jellies and preserves; wine racks, canisters, gift cards, gift boxes, gift bags; wine tasting kits; Clothing and accessories, namely, shirts, vests, sweat shirts, caps, hats, aprons and jackets; bags, namely, tote bags; Printed and electronic publications, namely, books, newsletters, brochures, booklets, pamphlets, posters, signs, calendars, postcards, and information cards, relating to alcoholic beverages and foods and to wine and winery related products and events; Stationery, namely, greeting cards, postcards, pens, posters, key chains, photographs, stickers, and fridge magnets; Novelty items namely, pennants, buttons, key chains, paper weights, magnets, coasters, lapel pins, wine charms, pendants, postcards, mugs; Operation of a vineyard and winery; Operation of winery tours and tastings, namely arranging, planning, developing, organizing, conducting and hosting tours of vineyard and winery facilities, restaurants, gift shops and wine stores; Operation of winery tours and tasting, namely arranging, planning, developing, organizing, conducting and hosting wine tasting and sampling events; operation of a retail store selling wine, wine accessories and wine-related giftware in conjunction with a winery; operation of a wine tasting room; Restaurant services; Retail gift shop services; Providing vineyard and winery catered functions; Custom wine labelling services; Wholesale and retail sale of wine and wine-based beverages; online sale, and subscription and mail order of wine and wine-based beverages; Retail sales of wine, wine accessories and wine-related giftware, namely, corkscrews, corkscrew kits, and bottle openers; glassware, namely, glasses, goblets, decanters, pitchers, and carafes; foil cutters, wine crates, wine bottle holders, wine bottle pourers, wine bottle stoppers, wine bottle toppers, wine bottle collars, wine bottle chillers, and wine bottle carriers and cooler bags; coasters, trivets, trays, platters, cheese cutting boards and cheese knives; of specialty foods, namely, gourmet cheeses, chocolates and wine-based sauces, jellies and preserves; and of clothing, namely, casual clothing and hats; Arranging, planning, developing, organizing, conducting and hosting wine festivals; Arranging, planning, developing, organizing, conducting and hosting a wine club; Information services, namely providing information regarding cellaring, storing, tasting, and selecting wine; Consulting services in the field of wine production and vineyard and winery management; Advising, assisting and counselling others on the selection and use of fermented alcoholic beverages, and selection and use of wines and wine-based beverages; Sommelier services, namely, providing information and advice on wine and wine and food pairing; Publication of brochures, reports, newsletters and educational materials and the operation of a website in the fields of alcoholic beverages, namely wine and wine-based beverages; Operation of a website providing information in the fields of wine, winemaking and vineyard operation; Wine related educational services, namely wine tasting and wine appreciation seminars; wine consulting services with respect to wine-related functions and selecting appropriate wines; Hotel services; provision of general purpose facilities for meetings, conferences and exhibitions; provision of banquet and social function facilities for special occasions; Hotel and resort services; parking services, namely, valet parking services and vehicle parking lot services; spa services; consulting services in respect of planning and conducting conventions; valet services; providing exercise and sports facilities, namely, swimming pool facilities, and fitness centers; concierge services; drycleaning and laundry services; reservation services, namely, hotel reservation services; online hotel reservation services; holiday accommodation reservation services, resort reservation services; specialized hotel services for frequent customers, namely, complimentary high speed internet, complimentary local calls, complimentary health club access.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Canada application number 1749639, filed 10/08/2015.
INTENT TO PERFECT 44(d) : At this time, the applicant does NOT intend to rely on §44(e) as a basis for registration, but wishes only to assert a valid claim of priority.



The applicant's current Attorney Information:
      Robert D. McDonald of Dentons Canada LLP
      2900, 10180 - 101 Street
      Edmonton, Alberta T5J3V5
      Canada
The attorney docket/reference number is 533303-14.

The applicant's current Correspondence Information:

Robert D. McDonald

Dentons Canada LLP

2900, 10180 - 101 Street

Edmonton, Alberta T5J3V5, Canada

780-423-7305(phone)

780-423-7276(fax)

rob.mcdonald@dentons.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant or applicant's attorney at the e-mail address provided above. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in an additional processing fee of $50 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. § 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant is using the mark in commerce on or in connection with the goods/services in the application; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /rdm/   Date: 11/26/2015
Signatory's Name: Robert D. McDonald
Signatory's Position: Attorney of Record
RAM Sale Number: 86832787
RAM Accounting Date: 11/27/2015

Serial Number: 86832787
Internet Transmission Date: Thu Nov 26 13:35:40 EST 2015
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201511261335403
70673-86832787-5406c54e9a04ac1a2138e2bc8
348cb61335967cd1c1c4094aac84b2b8f51546-D
A-29120-20151126133122198672