Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 02/28/2018)

Trademark/Service Mark Application, Principal Register

Serial Number: 86804119

Filing Date: 10/29/2015

To the Commissioner for Trademarks:

MARK: GET YOUR PENNEY'S WORTH (Standard Characters, see mark)
The literal element of the mark consists of GET YOUR PENNEY'S WORTH.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, J. C. Penney Corporation, Inc., a corporation of Delaware, having an address of
      6501 Legacy Drive
      Plano, Texas 75024
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Retail department store services, retail mail order catalog services, computerized online retail department store services in the fields of cosmetics, jewelry, luggage, handbags, furniture, picture frames, lamps, dinnerware, glassware, wearing apparel and footwear for men, women, and children, bedding, window coverings and window hardware, towels, table linens, rugs, exercise equipment, pet accessories, small electric appliances.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Brandy L. Treadway of J. C. Penney Corporation, Inc.
      6501 Legacy Drive
      Plano, Texas 75024
      United States

The applicant's current Correspondence Information:

Brandy L. Treadway

J. C. Penney Corporation, Inc.

6501 Legacy Drive       6501 Legacy Drive

Plano, Texas 75024

972-431-1267(phone)

trademarks@jcpenney.com;criggs2@jcp.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. § 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant is using the mark in commerce on or in connection with the goods/services in the application; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Mary Beth West/   Date: 10/29/2015
Signatory's Name: Mary Beth West
Signatory's Position: Executive Vice President, Chief Customer and Marketing Officer
RAM Sale Number: 86804119
RAM Accounting Date: 10/30/2015

Serial Number: 86804119
Internet Transmission Date: Thu Oct 29 19:44:15 EDT 2015
TEAS Stamp: USPTO/BAS-XX.XX.X.XXX-201510291944153070
53-86804119-5408d848569f88d7568dd4cedff2
8e084f40354662d124d196b3a7aae6b7523-CC-6
208-20151029193636066567