Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 86458049

Filing Date: 11/18/2014

To the Commissioner for Trademarks:

MARK: MABEL (Standard Characters, see mark)
The literal element of the mark consists of MABEL.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, CIPA Industrial de Produtos Alimentares Ltda., a limited company (ltd.) legally organized under the laws of Brazil, having an address of
      Rod BR 153, S/N Km 13 - Jd Paraiso
      Aparecida de Goiania 74984-431
      Brazil


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 030:  Bread rolls; buns; cakes; candy; caramels (candy); cereal preparations; cereal-based snack food; confectionery; cookies; ice cream; tortillas; waffles; ready to eat snack foods consisting primarily of grains, corn, cereal, other vegetable materials or combinations thereof, including corn chips, tortilla chips, pita chips, rice chips, rice cakes, rice crackers, crackers, pretzels, puffed snacks, snack bars, popped popcorn; candied popcorn and peanuts, snack food dipping sauces, salsas, chili, snack bars, biscuits, cakes, croissants, bread products

Priority based on foreign filing: Applicant has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services and asserts a claim of priority based on Brazil application number 908231806, filed 09/04/2014. 15 U.S.C. Section 1126(d), as amended.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration. If ultimately the applicant does not rely on Section 44(e) as a basis for registration, a valid claim of priority may be retained.



The applicant's current Attorney Information:
      Jeanette S. Zimmer and Janet Silverberg of PepsiCo, Inc.

      Mail Stop 3A-421
      7701 Legacy Drive
      Plano, Texas 75024
      United States


The applicant hereby appoints Jeanette S. Zimmer of PepsiCo, Inc.
      Mail Stop 3A-421
      7701 Legacy Drive
      Plano Texas 75024
      United States
as applicant's representative upon whom notice or process in the proceedings affecting the mark may be served.

The applicant's current Correspondence Information:

Jeanette S. Zimmer

PepsiCo, Inc.

Mail Stop 3A-421       7701 Legacy Drive

Plano, Texas 75024

972-334-2587(phone)

972-334-3871(fax)

trademarks@pepsico.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. Section 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant or the applicant's related company or licensee is using the mark in commerce on or in connection with the goods/services in the application, and such use by the applicant's related company or licensee inures to the benefit of the applicant; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. Section 1051(b), Section 1126(d), and/or Section 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other person has the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jeanette S. Zimmer/   Date: 11/18/2014
Signatory's Name: Jeanette S. Zimmer
Signatory's Position: Attorney of record, IL bar member
RAM Sale Number: 86458049
RAM Accounting Date: 11/19/2014

Serial Number: 86458049
Internet Transmission Date: Tue Nov 18 18:12:27 EST 2014
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201411181812273
11895-86458049-500f9a94de069ad5bf5df38dd
25a8d583ee562c83ba8e3ad6c4143e1b51d886-D
A-4718-20141118180625255145