Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 86425996

Filing Date: 10/16/2014

To the Commissioner for Trademarks:

MARK: AMAZON (stylized and/or with design, see mark)

The literal element of the mark consists of AMAZON.
The applicant is not claiming color as a feature of the mark. The mark consists of the word AMAZON with an arrow under the word AMAZON that is pointing from the a to the z.
The applicant, Amazon Technologies, Inc., a corporation of Nevada, having an address of
      Attn: Trademarks,
      P.O. Box 8102
      Reno, Nevada 89507
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Advertising services, namely, dissemination of advertising for others via an on-line electronic communications network; marketing services; retail store services; online retail store services; providing consumer product information via the Internet or other communications networks; computerized processing of on-line purchase orders; compilation of business information into searchable databases available via a global computer network; compilation of advertising information featuring the goods and services of other on-line vendors, into an on-line advertising guide; providing an on-line commercial information directory; providing a searchable on-line advertising guide featuring the goods and services of others; on-line ordering services; customer loyalty program services; customer loyalty program services featuring rewards in the form of discounted shipping services; administration of a discount program; retail services, namely, administration of a discount program for enabling participants to obtain discounts on shipping services through use of a discount membership program and variable rate shipping program; Advertising; Business management; Business administration; Office functions; Business intermediary services for the sale and purchase of goods and services; Classified advertising services; Mail order sales; Retail sale services provided by means of a global computer network; Sales promotion for others; Business information services; Retail department stores; Retail on-line department stores; retail online services; Retail convenience stores; Retail on-line convenience stores; Computerized on-line ordering featuring general merchandise, consumables and household goods, and general consumer goods; Providing an on-line commercial information directory; Providing a searchable database in the field of business information available via a global computer network; Providing a searchable on-line advertising guide featuring the goods and services of other on-line vendors; Database management services; Computer services, namely, providing directories for contact information for people, places, and organizations; database services to enable others to conveniently view and services from a website; Data storage and retrieval services for transmitting, displaying and storing transaction, identification and financial information; On-line retail and wholesale distributorship services featuring general merchandise, consumables and household goods, and general consumer goods; Automated and computerized trading services; On-line trading services; Information services, namely, providing information about retail products to customers; Online business and commercial information services; online business information services, namely analyzing an individual's preferences and providing product reviews and recommendations; automated and computerized trading of goods and services for others provided over a global communication information network; computer consultancy; e-commerce services; website hosting; sales and auction services relating to a wide range of consumer goods; product maintenance and extended guarantee services; Subscriptions to books, reviews, or comic books; advertising services, namely, promoting the goods and services of others; providing a searchable on-line database featuring screenplays, music, movies, television shows, multimedia presentations, computer software, audio files, comic books, and publications; consultancy in the field of entertainment and the entertainment industry; market research and information services; compiling of information into computer databases; market research and business marketing information services, namely, facilitating sharing of relevant information about entertainment and the entertainment industry; Retail store services featuring electronic games, computer games, video games, electronic game software, computer game software, and video game software; Online retail store services featuring streamed and downloadable pre-recorded electronic games; Advertising services, namely, dissemination of advertising for others via an on-line electronic communications network and providing an on-line commercial information directory for electronic game enthusiasts; -advertising and promotional services for others; managing and tracking credit card, debit card, gift card, pre-paid card, deferred payment card, and other forms of payment transactions for business purposes; issuing and providing receipts for electronic payments and payment transactions; providing a web-based system and online portals in the field of consumer-to-business commerce; business information management, namely, electronic reporting of business information; business analytics, namely, information and analytics regarding the sale of products and services of others, and regarding the authenticating, processing and management of mobile payments; preparation of business reports; preparing reports for others regarding the sale of products and services of others; business information management, namely, electronic reporting of business analytics relating to payment processing, authentication and tracking; electronic processing of orders for others

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/25/2000, and first used in commerce at least as early as 01/25/2000, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) Specimen showing use of the mark in connection with retail services.

Original PDF file:
SPE00-7622235115-20141008142701749042_._Amazon_logo_Cl_35_specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1



The applicant claims ownership of U.S. Registration Number(s) 2837138, 2657226, 4171965, and others.

The first use and first use of the mark in interstate commerce of "website hosting; sales and auction services relating to a wide range of consumer goods" and for "business analytics, namely, information and analytics regarding the sale of products and services of others, and regarding the authenticating, processing and management of mobile payments" and "computer consultancy" was at least as early as 7/31/2002. The first use and first use of the mark in interstate commerce of "product maintenance and extended guarantee services" was at least as early as 11/19/2007. The first use and first use of the mark in interstate commerce of "subscriptions to books, reviews, or comic books" was at least as early as 11/2/2011. The first use and first use of the mark in interstate commerce of "providing a searchable on-line database featuring screenplays, music, movies, television shows, multimedia presentations, computer software, audio files, comic books, and publications; consultancy in the field of entertainment and the entertainment industry" was at least as early as 11/28/2010. The first use and first use of the mark in interstate commerce of "managing and tracking credit card, debit card, gift card, pre-paid card, deferred payment card, and other forms of payment transactions for business purposes; issuing and providing receipts for electronic payments and payment transactions" and "business information management, namely, electronic reporting of business analytics relating to payment processing, authentication and tracking; electronic processing of orders for others" was at least as early as 5/16/2000. The first use and first use of the mark in interstate commerce of "Online retail store services featuring streamed and downloadable pre-recorded electronic games" was at least as early as 3/22/2011. The first use and first use of the mark in interstate commerce of "customer loyalty program services; customer loyalty program services featuring rewards in the form of discounted shipping services; administration of a discount program; retail services, namely, administration of a discount program for enabling participants to obtain discounts on shipping services through use of a discount membership program and variable rate shipping program" was at least as early as 11/2000. The first use and first use of the mark in interstate commerce for "consumables"-related services was at least as early as 11/23/2003.

The applicant's current Correspondence Information:

Amazon Technologies, Inc.

Amazon Technologies, Inc.

Attn: Trademarks       P.O. Box 8102

Reno, Nevada 89507

206-266-4064(phone)

206-266-7010(fax)

docket@amazon.com;yaley@amazon.com (authorized)

The docket/reference number is TMKM4704.
A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. Section 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant or the applicant's related company or licensee is using the mark in commerce on or in connection with the goods/services in the application, and such use by the applicant's related company or licensee inures to the benefit of the applicant; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. Section 1051(b), Section 1126(d), and/or Section 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other person has the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: Not Provided    Date: Not Provided
Signatory's Name: Not Provided
Signatory's Position: Not Provided
RAM Sale Number: 86425996
RAM Accounting Date: 10/17/2014

Serial Number: 86425996
Internet Transmission Date: Thu Oct 16 16:29:21 EDT 2014
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201410161629214
29432-86425996-500cc819e90fadf77f42dffe7
f42b0922aac3b561a8dc02773fdb1309833c413f
c-DA-3037-20141016162612395972