Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 86327295

Filing Date: 07/02/2014

To the Commissioner for Trademarks:

MARK: Portrazza (stylized and/or with design, see mark)

The literal element of the mark consists of Portrazza.
The applicant is not claiming color as a feature of the mark. The mark consists of literal element Portrazza with a series of four lines which begin from a single point and then expand outward and upward, with each line ending in an arrow.
The applicant, Eli Lilly and Company, a corporation of Indiana, having an address of
      Lilly Corporate Center
      Indianapolis, Indiana 46285
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 044:  Medical information services in the field of cancer
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).



Literal element Portrazza is a coined, non-dictionary word with no English translation.

For informational purposes only, applicant's website address is: www.lilly.com

The applicant's current Attorney Information:
      Bruce W. Longbottom and Robert E. Lee, Jr., Douglas K. Norman, Lawrence T. Welch of Eli Lilly and Company
      Lilly Corporate Center
      Indianapolis, Indiana 46285
      United States

The applicant's current Correspondence Information:

Bruce W. Longbottom

Eli Lilly and Company

Lilly Corporate Center

Indianapolis, Indiana 46285

317 651 1346(phone)

317 276 1919(fax)

trademarks@lilly.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. Section 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant or the applicant's related company or licensee is using the mark in commerce on or in connection with the goods/services in the application, and such use by the applicant's related company or licensee inures to the benefit of the applicant; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. Section 1051(b), Section 1126(d), and/or Section 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other person has the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /blongbottom/   Date: 07/02/2014
Signatory's Name: Bruce W. Longbottom
Signatory's Position: Assistant General Counsel
RAM Sale Number: 86327295
RAM Accounting Date: 07/03/2014

Serial Number: 86327295
Internet Transmission Date: Wed Jul 02 17:18:56 EDT 2014
TEAS Stamp: USPTO/BAS-XX.X.XX.XX-2014070217185631576
4-86327295-500b1882bbef3f8e1c5299fd6e9fb
d74c5a45c38d4294d03f6b4ce300a7714c-DA-40
78-20140702151527452049