To: | Eastern Columbia Lofts Homeowners Associ ETC. (efiling@knobbe.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 86295428 - EASTERN - ECLHA.006T |
Sent: | 9/17/2014 8:31:39 AM |
Sent As: | ECOM119@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 86295428
MARK: EASTERN
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Eastern Columbia Lofts Homeowners Associ ETC.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 9/17/2014
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
Registration Refused—Merely Descriptive of Services Offered Under Section 2(e )(1):
“[A] picture or a design and the word or words which describe the design are legal equivalents;” therefore, the design is subject to the same rules applicable to merely descriptive wording. In re Eight Ball, Inc., 217 USPQ 1183, 1184 (TTAB 1983) (holding the mark comprising a pictorial representation of a cue stick and eight ball to be merely descriptive of applicant’s billiard parlor services); Thistle Class Ass’n v. Douglass & McLeod, Inc., 198 USPQ 504, 511-12 (TTAB 1978) (holding the pictorial representation of a thistle in the mark to be merely descriptive of the class of sailboats sold by applicant); TMEP §1213.03(c); see also In re Soc’y for Private & Commercial Earth Stations, 226 USPQ 436, 438 (TTAB 1985) (holding the pictorial representation of a satellite dish in the mark to be merely descriptive of the primary product made, sold, and used by applicant’s members).
Thus the design of a building or skyscraper is the legal equivalent of the wording “building .” or “skyscraper” The attached evidence from third party websites dealing with management services to such buildings and facilities shows this wording skyscraper or building is commonly used in connection with similar services to mean the property which is being managed. Therefore, the design and its legally equivalent wording merely describe the specific type of building which is being managed.
The enclosed evidence demonstrates that , with respect to building management services, it is common to show the building being managed. Evidence is also made of record, in connection with the applicant’s services, showing a depiction or photograph of the same building or portion of the building as shown in the mark,( pictured above the swimming pool area) in association with the applicant’s building management and condominium services. ( see enclosed websites dealing with property handled by EASTERN COLUMBIA LOFTS HOMEOWNERS ASSOCIATION.)
For these reasons, the depiction of the building in which the building management services are rendered merely describes, in a pictorial manner, a feature of the services—the location in which such services are rendered—and is refused registration on the Principal Register under the provisions of Section 2 (e )(1) of the Trademark Act.
Alternate Method of Registration—Supplemental Register:
Since the mark is now in use in commerce, an alternate method of registration is suggested:
Clarification of the Description of the Mark:
Therefore, applicant must provide a more complete description of the applied-for mark. The following is suggested:
The mark consists of the depiction of the portion of a clock tower of a building. The word EASTERN appears on the top portion of the building.
Clarification of Language in Proposed Identification Clause:
The term “homeowner associations an apartment buildings” appears after the term “ renting of apartments”. However, this term is vague and does not specify the nature of the services offered . It is thought that this wording is a repetition or unclear rendering of language which appears later in the identification clause, with respect to “ real estate services namely property management services for …”.
If so, please delete the above language from the current identification clause; if not , please specify the exact nature of such services.
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual at http://tess2.gov.uspto.report/netahtml/tidm.html. See TMEP §1402.04.
Search Results:
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
/Henry S. Zak/
Henry S. Zak
Examining Attorney
Law Office 117
(571)272-9354
henry.zak@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.