PTO Form 1957 (Rev 9/2005) |
OMB No. 0651-0050 (Exp. 07/31/2017) |
Response to Office Action
The table below presents the data as entered.
Input Field
|
Entered
|
SERIAL NUMBER |
86291855 |
LAW OFFICE ASSIGNED |
LAW OFFICE 105 |
MARK SECTION |
MARK |
http://uspto.report/TM/86291855/mark.png |
LITERAL ELEMENT |
CORTEX |
STANDARD CHARACTERS |
YES |
USPTO-GENERATED IMAGE |
YES |
MARK STATEMENT |
The mark consists of standard characters, without claim to any particular font style, size or color. |
GOODS AND/OR SERVICES SECTION (current) |
INTERNATIONAL CLASS |
042 |
DESCRIPTION |
Software as a service (SaaS) service and platform featuring software for the analyzing the marketing activities of an entity and/or its
competitors, automating the deployment of marketing campaigns and segments thereof, and reporting on the progress of and response to marketing activities, in each case generated by analyzing and
processing the data from web-based sources such as social media networks and proprietary user data, with functions to assist in the planning, advertising, execution, and content creation in
connection with social media marketing for more efficient, effective, and impactful campaigns |
FILING BASIS |
Section 1(b) |
GOODS AND/OR SERVICES SECTION (proposed) |
INTERNATIONAL CLASS |
042 |
TRACKED TEXT DESCRIPTION |
Software as a service (SaaS) service and platform featuring software for the analyzing the marketing
activities of an entity and/or its competitors, automating the deployment of marketing campaigns and segments thereof, and reporting on the progress of and response to marketing activities, in each
case generated by analyzing and processing the data from web-based sources such as social media networks and proprietary user data, with functions to assist in the planning, advertising, execution,
and content creation in connection with social media marketing for more efficient, effective, and impactful campaigns; Software as a service (SaaS) service and
platform featuring software for analyzing the marketing activities of an entity and/or its competitors, automating the deployment of marketing campaigns and segments thereof, and reporting on the
progress of and response to marketing activities, in each case generated by analyzing and processing the data from web-based sources such as social media networks and proprietary user data, with
functions to assist in the planning, advertising, execution, and content creation in connection with social media marketing for more efficient, effective, and impactful campaigns |
FINAL DESCRIPTION |
Software as a service (SaaS) service and platform featuring software for analyzing the marketing activities of an entity and/or its
competitors, automating the deployment of marketing campaigns and segments thereof, and reporting on the progress of and response to marketing activities, in each case generated by analyzing and
processing the data from web-based sources such as social media networks and proprietary user data, with functions to assist in the planning, advertising, execution, and content creation in
connection with social media marketing for more efficient, effective, and impactful campaigns |
FILING BASIS |
Section 1(b) |
SIGNATURE SECTION |
RESPONSE SIGNATURE |
/Jessica L Hubley/ |
SIGNATORY'S NAME |
Jessica L Hubley |
SIGNATORY'S POSITION |
attorney-in-fact, CA bar No, 260672 |
SIGNATORY'S PHONE NUMBER |
650-521-3225 |
DATE SIGNED |
09/22/2014 |
AUTHORIZED SIGNATORY |
YES |
FILING INFORMATION SECTION |
SUBMIT DATE |
Mon Sep 22 13:33:24 EDT 2014 |
TEAS STAMP |
USPTO/ROA-XX.XXX.XXX.XXX-
20140922133324732791-8629
1855-500c4901ffa2df4e179f
ed1c423711426bfe5c119e378
c04c18e7e769d38ed10-N/A-N
/A-20140922133120475353 |
PTO Form 1957 (Rev 9/2005) |
OMB No. 0651-0050 (Exp. 07/31/2017) |
Response to Office Action
To the Commissioner for Trademarks:
Application serial no.
86291855 CORTEX(Standard Characters, see http://uspto.report/TM/86291855/mark.png) has been amended as follows:
CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 042 for Software as a service (SaaS) service and platform featuring software for the analyzing the marketing activities of an entity and/or its competitors, automating the
deployment of marketing campaigns and segments thereof, and reporting on the progress of and response to marketing activities, in each case generated by analyzing and processing the data from
web-based sources such as social media networks and proprietary user data, with functions to assist in the planning, advertising, execution, and content creation in connection with social media
marketing for more efficient, effective, and impactful campaigns
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
Proposed:
Tracked Text Description: Software as a service (SaaS) service and platform featuring software for the analyzing the marketing activities of an entity and/or its
competitors, automating the deployment of marketing campaigns and segments thereof, and reporting on the progress of and response to marketing activities, in each case generated by analyzing and
processing the data from web-based sources such as social media networks and proprietary user data, with functions to assist in the planning, advertising, execution, and content creation in
connection with social media marketing for more efficient, effective, and impactful campaigns;
Software as a service (SaaS) service and platform featuring
software for analyzing the marketing activities of an entity and/or its competitors, automating the deployment of marketing campaigns and segments thereof, and reporting on the progress of and
response to marketing activities, in each case generated by analyzing and processing the data from web-based sources such as social media networks and proprietary user data, with functions to assist
in the planning, advertising, execution, and content creation in connection with social media marketing for more efficient, effective, and impactful campaignsClass 042 for Software as a service
(SaaS) service and platform featuring software for analyzing the marketing activities of an entity and/or its competitors, automating the deployment of marketing campaigns and segments thereof, and
reporting on the progress of and response to marketing activities, in each case generated by analyzing and processing the data from web-based sources such as social media networks and proprietary
user data, with functions to assist in the planning, advertising, execution, and content creation in connection with social media marketing for more efficient, effective, and impactful campaigns
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
SIGNATURE(S)
Response Signature
Signature: /Jessica L Hubley/ Date: 09/22/2014
Signatory's Name: Jessica L Hubley
Signatory's Position: attorney-in-fact, CA bar No, 260672
Signatory's Phone Number: 650-521-3225
The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and
other federal territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.
attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the applicant in this matter: (1) the applicant has filed or is concurrently filing a
signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the applicant has filed a power of attorney
appointing him/her in this matter; or (4) the applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this
matter.
Serial Number: 86291855
Internet Transmission Date: Mon Sep 22 13:33:24 EDT 2014
TEAS Stamp: USPTO/ROA-XX.XXX.XXX.XXX-201409221333247
32791-86291855-500c4901ffa2df4e179fed1c4
23711426bfe5c119e378c04c18e7e769d38ed10-
N/A-N/A-20140922133120475353