To: | Amazon Technologies, Inc. (ipdocketing@haynesboone.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 86239782 - ASAP - 43603.TBD |
Sent: | 2/6/2015 11:04:53 AM |
Sent As: | ECOM109@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 86239782
MARK: ASAP
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Amazon Technologies, Inc.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 2/6/2015
THIS IS A FINAL ACTION.
This action responds to the Applicant’s letter dated January 6, 2015 in which the applicant 1) argued against the likelihood of confusion refusal; 2) amended the identification of goods and services. After careful consideration, the examining attorney has found a portion of the applicant’s likelihood of confusion arguments and recitation of services amendments to be unpersuasive and unacceptable as submitted. The refusal under section 2(d) and the recitation of services requirement are thus continued and made FINAL.
As noted by the applicant, Registration Number 3382672 has been cancelled and no longer serves as a bar to the registration of the instant application. Furthermore, Registration Numbers 1603556, 3267870 and 4231343 are also withdrawn based on the applicant’s amendment of the identification of goods and services.
The assigned trademark examining attorney has reviewed the referenced application and has determined the following:
Section 2(d) - Likelihood of Confusion Refusal - Final – Class 41 Only
Comparison of the Marks
In the instant case, the applicant’s mark “ASAP” is highly similar to the registrant’s marks “A$AP ROCKY” and “A$AP WORLDWIDE”. The only difference between the marks is that the applicant deleted the “$” symbol replacing the letter “S” in the word “ASAP” and the wording “ROCKY” and “WORLDWIDE”.
The applicant argues that although the marks share a phonetically similar element that does not, in and of itself, make confusion likely where the marks are otherwise dissimilar. The examining attorney respectfully disagrees because consumers are generally more inclined to focus on the first word, prefix, or syllable in any trademark or service mark. See Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 1372, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005); Presto Prods., Inc. v. Nice-Pak Prods., Inc., 9 USPQ2d 1895, 1897 (TTAB 1988) (“it is often the first part of a mark which is most likely to be impressed upon the mind of a purchaser and remembered” when making purchasing decisions). In this case, the first word in the applicant’s and registrant’s marks is “ASAP”/”A$AP”.
The applicant also argues that the dollar sign symbol ($) ‘imbues the cited marks with meaning and connotation not shared by the applicant’s mark’. This argument holds little weight because the applicant’s mark appears in standard character format. A mark in typed or standard characters may be displayed in any lettering style; the rights reside in the wording or other literal element and not in any particular display or rendition. See In re Viterra Inc., 671 F.3d 1358, 1363, 101 USPQ2d 1905, 1909 (Fed. Cir. 2012); In re Mighty Leaf Tea, 601 F.3d 1342, 1348, 94 USPQ2d 1257, 1260 (Fed. Cir. 2010); 37 C.F.R. §2.52(a); TMEP §1207.01(c)(iii). Thus, a mark presented in stylized characters and/or with a design element generally will not avoid likelihood of confusion with a mark in typed or standard characters because the marks could be presented in the same manner of display. See, e.g., In re Viterra Inc., 671 F.3d at 1363, 101 USPQ2d at 1909; Squirtco v. Tomy Corp., 697 F.2d 1038, 1041, 216 USPQ 937, 939 (Fed. Cir. 1983) (stating that “the argument concerning a difference in type style is not viable where one party asserts rights in no particular display”).
Lastly, the applicant contends that the additional wording “WORLDWIDE” AND “ROCKY” in the registered marks further distinguishes the cited marks from the applicant’s mark. As previously noted by the examining attorney, the mere deletion of wording from a registered mark may not be sufficient to overcome a likelihood of confusion. See In re Mighty Leaf Tea, 601 F.3d 1342, 94 USPQ2d 1257 (Fed. Cir. 2010); In re Optica Int’l, 196 USPQ 775, 778 (TTAB 1977); TMEP §1207.01(b)(ii)-(iii). Applicant’s mark does not create a distinct commercial impression because it contains the same common wording as the registered mark, and there is no other wording to distinguish it from the registered mark.
Comparison of the Services
Please note that the applicant did not provide any comparison of services arguments.
The applicant’s services in International Class 41 for “Entertainment services, namely, providing non-downloadable playback of audio and video recordings and multimedia content featuring image, text, audio, video, audiovisual, and data files via global communications network” are closely related to the services in Registration Number 4471422 for “providing a website featuring musical performance video, musical multi-media materials, and information on a musical performer” in International Class 41 and Registration Number 4564607 for “Providing a website featuring musical performance videos, musical multi-media materials, and information on a musical performer” in International Class 41.
Absent restrictions in an application and/or registration, the identified goods and/or services are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Additionally, unrestricted and broad identifications are presumed to encompass all goods and/or services of the type described. See In re Jump Designs, LLC, 80 USPQ2d 1370, 1374 (TTAB 2006) (citing In re Elbaum, 211 USPQ 639, 640 (TTAB 1981)); In re Linkvest S.A., 24 USPQ2d 1716, 1716 (TTAB 1992).
In this case, the identification set forth in the application and registration(s) has no restrictions as to nature, type, channels of trade, or classes of purchasers. Therefore, it is presumed that these services travel in all normal channels of trade, and are available to the same class of purchasers. Further, the application use(s) broad wording to describe the services and this wording is presumed to encompass all services of the type described, including those in registrant’s more narrow identification. It should be noted that the Identification of Goods and Services Manual specifically lists an Id entry for “Entertainment services, namely, providing non-downloadable playback of music via a global communications networks”. The note attached to the Id states that this is a service of having the music available for playback”. This note makes it clear that this service is analogous to providing online videos featuring…, which infers that users will actually play/view the videos. Therefore, the applicant is merely offering the same services as the registrant in a broader manner. Please see the applicant’s and registrant’s recitation of services as evidence.
Furthermore, a search for the applicant’s website on Google ® using the search terms “ASAP AMAZON” produces hits for websites that describe the services used in connection with the applicant’s mark, but more importantly it also produces hits for the registrant’s mark being used on the applicant’s Amazon ® website. Please see the attached website screenshots as evidence.
Purchasers of applicant’s services could mistakenly assume such services were offered by registrant, or that applicant and registrant are related in some way. Accordingly, since the marks are confusingly similar and the services are closely related, there is a likelihood of confusion and registration must be refused under Section 2(d) of the Trademark Act.
Although the trademark examining attorney has refused registration, applicant may respond to the refusal to register by submitting evidence and arguments in support of registration. If applicant chooses to respond to the refusal to register, then applicant must also respond to the following requirements.
Application Informalities
Identification of Goods – Final - In-part
A portion of the identification of goods and services in International Classes 38, 41 and 42 are unacceptable as indefinite because the goods and services listed were not specific enough and may be classified in several different International Classes. See TMEP §1402.01.
Please note that the identification of goods in International Class 9 is acceptable as submitted.
Class 38
As previously noted, the wording “communication services, namely, accessing, sharing, displaying, mirroring and transferring electronic data and multimedia content, namely, voice, audio, visual images, data, books, photos, videos, text, documents, content, audiovisual works, multimedia works, literary works, files, and other electronic works, via telecommunications networks, wireless communication networks, the Internet, information services networks, and data networks” in the identification of services needs clarification because it is too broad and could include services classified in other international classes. See TMEP §§1402.01, 1402.03. Specifically, “displaying the websites and images of others on a computer server” is classified in International Class 42; “Provision of on-line forums for users for the sharing and transmission of information and electronic media concerning ___” is classified in International Class 38, while “Peer-to-browser photo sharing services, namely, providing a website featuring technology enabling users to upload, view, and download digital photos” is classified in International Class 42. The applicant must specify that they are “Providing access to telecommunications networks, wireless communication networks, the Internet, information services networks, and data networks”
Applicant may adopt the following recitation of services, if accurate:
“Electronic data transmission; electronic transmission and streaming of digital media content for others via global and local networks; {specify, e.g., telecommunication}____ services for transmitting, accessing, receiving, downloading, streaming, broadcasting, mirroring and transferring electronic data and multimedia content, namely, voice, audio, visual images, data, books, photos, videos, text, documents, {audio} ____content, audiovisual works, multimedia works, literary works, files, and other electronic works, via telecommunications networks, wireless communication networks, the Internet, information services networks, and data networks; wireless broadband communication services; providing an internet forum and online chat rooms for the transmission of messages among computer users concerning reviews, ratings and recommendations related to entertainment content featuring voice, audio, visual images, data, books, photos, videos, text, documents, content, audiovisual works, multimedia works, literary works, files, and other electronic works via telecommunications networks, wireless communication networks, the Internet, information services networks, and data networks; telecommunications services, namely, providing access to online directories, databases, current events websites and blogs, and on-line reference materials in the entertainment and literary fields; providing access in the nature of providing telecommunication connectivity services to auxiliary devices or electronic devices for the transfer of images, messages, audio, visual, audiovisual and multimedia works among e-readers, mobile phones, smartphones, portable electronic devices, portable digital devices, or computers; streaming of audio, visual and audiovisual material via the Internet or other computer or communications network; providing online chat rooms and internet forums for the transmission of user-generated entertainment content featuring photos, videos, text, and electronic works, namely, books, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, literary works, files, and other electronic works; telecommunications services, namely, transmission of podcasts and of webcasts; transmission and distribution of electronic data and multimedia content featuring image, text, audio, video, audiovisual, music, and data files via telecommunications networks, wireless communication networks, the Internet, information services networks, and data networks”;
Class 41
The wording “playback of…” in the identification of services is indefinite and must be clarified because the Identification of Goods and Services Manual lists “Entertainment services, namely, providing non-downloadable playback of music via a global communication network”. See TMEP §1402.01. The word “playback”, as used in the ID Manual is analogous to providing “online videos featuring…”, thus inferring that the viewers will actually “play/view” the videos. The applicant’s inclusion of the wording “image, text, audiovisual and data files” does not comport with the Manual entry. Furthermore, the applicant must be clear that said services are not actually for the streaming or transmission of videos, which would be properly classified in International Class 38.
Applicant may adopt the following recitation of services, if accurate:
“Entertainment services, namely, providing non-downloadable playback of audio and video recordings featuring ____ {specify, music} and multimedia content featuring audio, video, audiovisual and data files all featuring ____ {music} via global communications network”;
Class 42
Applicant may adopt the following recitation of services, if accurate:
“Computer services, namely providing temporary use of non-downloadable software tool for streaming and delivery of audio and video recordings and multimedia entertainment content featuring image, text, audio, video, audiovisual, music, and data files; computer services, namely providing temporary use of non-downloadable software tool for storage and playback of personalized audio and video recordings and multimedia content featuring image, text, audio, video, audiovisual, music, and data files; creating online communities for ____ {specify users, e.g., registered users, athletes, attorneys, etc.} for the sharing of messages and information among computer users concerning reviews, ratings and recommendations related to voice, audio, visual images, data, books, photos, videos, text, documents, content, audiovisual works, multimedia works, literary works, files, and other electronic works; creating online communities for ____ {specify, e.g., registered users, athletes, attorneys, etc.} that allows users to share photos, videos, text, and electronic works, namely, books, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, literary works, files, and other electronic works among computer users; storage of electronic data and digital multimedia content featuring image, text, audio, video, audiovisual, music, and data files”.
For assistance with identifying and classifying goods and/or services in trademark applications, please see the online searchable Manual of Acceptable Identifications of Goods and Services at http://tess2.gov.uspto.report/netahtml/tidm.html.
Please note that, while the identification of services may be amended to clarify or limit the services, adding to the services or broadening the scope of the services is not permitted. 37 C.F.R. §2.71(a); TMEP §1402.06. Therefore, applicant may not amend the identification to include services that are not within the scope of the services set forth in the present identification.
Stated Refusal Pertains to Specific Services
Applicant’s Options
(1) Deleting the goods and/or services to which the refusal pertains; or
(2) Filing a request to divide out the goods and/or services that have not been refused registration, so that the mark may proceed toward publication for opposition for those goods or services to which the refusal does not pertain. See 37 C.F.R. §2.87. See generally TMEP §§1110 et seq. (regarding the requirements for filing a request to divide). If applicant files a request to divide, then to avoid abandonment, applicant must also file a timely response to all outstanding issues in this Office action, including the refusal. 37 C.F.R. §2.87(e).
Response to Final Office Action
The application will then proceed with all of the remaining goods and services in International Classes 9, 38 and 42.
Applicant may respond by providing one or both of the following:
(1) A response that fully satisfies all outstanding requirements and/or resolves all outstanding refusals.
(2) An appeal to the Trademark Trial and Appeal Board, with the appeal fee of $100 per class.
37 C.F.R. §2.63(b)(1)-(2); TMEP §714.04; see 37 C.F.R. §2.6(a)(18); TBMP ch. 1200.
In certain rare circumstances, an applicant may respond by filing a petition to the Director pursuant to 37 C.F.R. §2.63(b)(2) to review procedural issues. TMEP §714.04; see 37 C.F.R. §2.146(b); TBMP §1201.05; TMEP §1704 (explaining petitionable matters). The petition fee is $100. 37 C.F.R. §2.6(a)(15).
/David Collier/
Examining Attorney
Law Office 109
571-272-8859
david.collier@uspto.gov (not for formal responses)
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.