Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 86014249

Filing Date: 07/18/2013

To the Commissioner for Trademarks:

MARK: ADOBE (Standard Characters, see mark)
The literal element of the mark consists of ADOBE.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Adobe Systems Incorporated, a corporation of Delaware, having an address of
      345 Park Avenue
      San Jose, California 95110
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 042:  Computer services, namely, providing consultation services and technical information in the fields of computer software, web analytics, web content management, digital asset management, and digital marketing and advertising; application service provider (ASP), namely, providing software for creating, forecasting, executing, managing, monitoring, tracking, and optimizing the performance and effectiveness of digital advertising and marketing campaigns across multiple channels, including websites, social networks, online video, mobile websites, mobile applications, mobile devices, and display advertising; application service provider (ASP), namely, providing software for managing and optimizing website content and website performance; tracking, analyzing, evaluating, and advising others regarding website design, implementation, usability, functioning, performance, and optimization; application service provider (ASP), namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising, advertising campaigns, advertising campaign analytics and website analytics; application service provider (ASP), namely, providing software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information regarding website visitor behavior in the field of online business optimization; application service provider (ASP), namely, providing software for use in creating, serving, managing, targeting, monitoring, tracking, analyzing, buying and/or selling advertising and implementing advertising campaigns; providing online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; application service provider (ASP), namely, providing software for website diagnostic analysis, search engine optimization, and optimization of keyword search performance and creation; application service provider (ASP), namely computer search engine software; provision of search engines for the Internet, computer networks, other telecommunications networks, and mobile communications devices; application service provider (ASP), namely, providing software and software developer tools used to create and deliver interactive presentations, interactive publications, video and multimedia content, and advertising and promotional content via the Internet, computer networks, other telecommunications networks, and mobile communications devices; application service provider (ASP), namely, providing software for the creation, management, delivery, publishing and distribution of mobile, web and digital content, including advertising, across multiple channels; application service provider (ASP), namely, providing software for managing, enhancing, publishing and delivering content via the Internet, computer networks, other telecommunications networks, mobile communications devices, Internet-connected displays, and print; application service provider (ASP), namely, providing software for digital asset management; application service provider (ASP), namely, providing software for managing, organizing, storing, sharing, searching, controlling, viewing, analyzing, indexing, formatting, publishing and delivering documents, data, content, text, graphics, images, video, audio, and multimedia via a local or global computer or communications network; application service provider (ASP) namely, providing software tools for computer software development; application service provider (ASP) namely, providing software tools for website design and development; application service provider (ASP) namely, providing software for the creation, customization and implementation of online customer and user surveys and for analyzing the reporting of the results of such surveys; survey design and research in the fields of advertising and marketing campaigns and analysis; computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, publish and share content, access computer bulletin boards, and engage in social networking; application service provider (ASP) namely, providing customized online web pages and data feeds featuring user-defined information, blog posts, graphics, photographs, video, audio, audio/visual and multimedia content, and online web links to other websites; hosting online web facilities for others which allow users to create, publish and share their own content; providing access to computer bulletin boards; data warehousing and data mining services; technical support, namely, monitoring network systems; providing technical support services in the nature of troubleshooting in the fields of computer software, web analytics, and digital marketing and advertising; providing software updates via the internet or other communications network; software leasing services.

In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/03/2008, and first used in commerce at least as early as 09/03/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) screen shot of Applicant's website showing use of the Mark with the services.
Specimen File1


The applicant claims ownership of U.S. Registration Number(s) 1475793, 1486895, 1988712, and others.

The dates of first use specified herein pertain to the following services: Application service provider (ASP), namely, providing software and software developer tools used to create and deliver interactive presentations, interactive publications, video and multimedia content, and advertising and promotional content via the Internet, computer networks, other telecommunications networks, and mobile communications devices; application service provider (ASP), namely, providing software for the creation, management, delivery, publishing and distribution of mobile, web and digital content, including advertising, across multiple channels; application service provider (ASP), namely, providing software for managing, enhancing, publishing and delivering content via the Internet, computer networks, other telecommunications networks, mobile communications devices, Internet-connected displays, and print; application service provider (ASP), namely, providing software for digital asset management; application service provider (ASP), namely, providing software for managing, organizing, storing, sharing, searching, controlling, viewing, analyzing, indexing, formatting, publishing and delivering documents, data, content, text, graphics, images, video, audio, and multimedia via a local or global computer or communications network.

For informational purposes only, applicant's website address is: www.adobe.com

The applicant's current Attorney Information:
      Kristi L. Helgeson of Adobe Systems Incorporated

      Legal Department
      801 North 34th Street
      Seattle, Washington 98103
      United States

The applicant's current Correspondence Information:

Kristi L. Helgeson

Adobe Systems Incorporated

Legal Department       801 North 34th Street

Seattle, Washington 98103

206-675-7000(phone)

206-675-6818(fax)

tm@adobe.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Kristi L. Helgeson/   Date: 07/18/2013
Signatory's Name: Kristi L. Helgeson
Signatory's Position: Legal Counsel and Assistant Secretary
RAM Sale Number: 86014249
RAM Accounting Date: 07/19/2013

Serial Number: 86014249
Internet Transmission Date: Thu Jul 18 17:35:17 EDT 2013
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.X-20130718173517309
774-86014249-5004bbe943f230a9cf60f743898
b883ab3d2eced628b578b9eeb3d7b911cd9ed-DA
-4678-20130718153331344467