Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 85887178

Filing Date: 03/26/2013

To the Commissioner for Trademarks:

MARK: LAUGH & LEARN (stylized and/or with design, see mark)

The literal element of the mark consists of LAUGH & LEARN.
The applicant is not claiming color as a feature of the mark. The mark consists of THE WORDS LAUGH & LEARN WITH A PUPPY HEAD AND PAWS DESIGN OVER THE WORD LAUGH, A CIRCLE ENCLOSING THE & SIGN, A HEART SYMBOL WITHIN THE LETTER G IN LAUGH AND A TRIANGLE WITHIN THE LETTER A IN LEARN.
The applicant, MATTEL, INC., a corporation of Delaware, having an address of
      M1-1518,
      333 CONTINENTAL BOULEVARD
      EL SEGUNDO, California 90245
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 041:  PROVIDING EDUCATIONAL AND ENTERTAINMENT SERVICES VIA A GLOBAL COMPUTER NETWORK WEBSITE FEATURING PRODUCT INFORMATION, ON-LINE COMPUTER GAMES, INTERACTIVE STORIES FOR CHILDREN, ANIMATED MUSIC VIDEOS AND ON-GOING WEBISODES FEATURING ANIMATION FOR CHILDREN
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant claims ownership of U.S. Registration Number(s) 4231837.

The applicant's current Attorney Information:
      DONALD AIKEN and MICHAEL MOORE, MATT SOLMON of MATTEL, INC.

      M1-1518
      333 CONTINENTAL BOULEVARD
      EL SEGUNDO, California 90245
      United States

The applicant's current Correspondence Information:

DONALD AIKEN

MATTEL, INC.

M1-1518       333 CONTINENTAL BOULEVARD

EL SEGUNDO, California 90245

310-252-5912(phone)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /donald b. aiken/   Date: 03/26/2013
Signatory's Name: DONALD AIKEN
Signatory's Position: ATTORNEY OF RECORD, MI BAR MEMBER
RAM Sale Number: 85887178
RAM Accounting Date: 03/27/2013

Serial Number: 85887178
Internet Transmission Date: Tue Mar 26 19:28:06 EDT 2013
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2013032619280680
8986-85887178-500ba22325a553635c91259372
ff8bb8ab4bec3a459f881c7365c63d783ff34b50
-DA-8268-20130326191308527283