Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 85884466

Filing Date: 03/22/2013

To the Commissioner for Trademarks:

MARK: GEAR UP (Standard Characters, see mark)
The literal element of the mark consists of GEAR UP.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Colgate-Palmolive Company, a corporation of Delaware, having an address of
      300 Park Avenue
      New York, New York 10022
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 003:  PERSONAL CARE PRODUCTS, NAMELY BODY CLEANSING PREPARATIONS, SKIN CLEANSING PREPARATIONS, HAIR CARE PREPARATIONS, BODY WASH, BAR SOAP, FACE CLEANSER, DEODORANTS AND ANTI-PERSPIRANTS, SHAVE AND AFTERSHAVE PREPARATIONS, LIP CARE PREPARATIONS, SUNSCREEN.
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant's current Attorney Information:
      JULIUS TOWERS and NADINE FLYNN, MELANIE BRADLEY, SONG-CHU LEE of COLGATE-PALMOLIVE COMPANY
      300 PARK AVENUE
      NEW YORK, New York 10022
      United States

The applicant's current Correspondence Information:

JULIUS TOWERS

COLGATE-PALMOLIVE COMPANY

300 PARK AVENUE

NEW YORK, New York 10022

212-310-2396(phone)

212-310-3406(fax)

Julius_Towers@colpal.com;Helene_Calabrese@colpal.com; TMLegal_BodyandHairCare@colpal.com; Rosie_Dizon@colpal.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Julius Towers/   Date: 03/22/2013
Signatory's Name: Julius Towers
Signatory's Position: Trademark Counsel
RAM Sale Number: 85884466
RAM Accounting Date: 03/25/2013

Serial Number: 85884466
Internet Transmission Date: Fri Mar 22 22:37:40 EDT 2013
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.X-2013032222374033
9083-85884466-5002549f239623cca15a48e57a
07a5e13988f53b98f81c9a240823c339ccca71e8
-DA-6165-20130322222514573111