Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 85866060

Filing Date: 03/04/2013

To the Commissioner for Trademarks:

MARK: THE STANDARD (stylized and/or with design, see mark)

The literal element of the mark consists of THE STANDARD.
The applicant is not claiming color as a feature of the mark. The mark consists of the word "THE STANDARD" in capitalized stylized lettering with the "S" larger in size inside of a circle and the rest of the letters with a line above and below.
The applicant, JWR Holdings, LLC, a limited liability company legally organized under the laws of Georgia, having an address of
      125 South Milledge Avenue, Suite G
      Athens, Georgia 30605
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 036:  Real estate management services; leasing and management of real estate; leasing and management of residential real estate; leasing and management of apartments; leasing and management of multiple unit housing; leasing and management of student housing; management of single unit student housing; real estate rental services, namely, rental of residential housing; real estate service, namely, rental property management; real estate services, namely, rental of short-term furnished apartments; apartment house management; renting of apartments; rental of apartments in an apartment community.
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).



The applicant's current Attorney Information:
      Frank S. Benjamin and Alison Musto LeVasseur and Allix J. Magaziner of McKenna Long & Aldridge LLP
      303 Peachtree Street NE, Suite 5300
      Atlanta, Georgia 30308
      United States
The attorney docket/reference number is 031561.00001.

The applicant's current Correspondence Information:

Frank S. Benjamin

McKenna Long & Aldridge LLP

303 Peachtree Street NE, Suite 5300

Atlanta, Georgia 30308

404-527-4000(phone)

404-527-4198(fax)

mlaip@mckennalong.com;alevasseur@mckennalong.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /fsb/   Date: 03/04/2013
Signatory's Name: Frank S. Benjamin
Signatory's Position: Attorney of record, Georgia bar member
RAM Sale Number: 85866060
RAM Accounting Date: 03/05/2013

Serial Number: 85866060
Internet Transmission Date: Mon Mar 04 16:05:18 EST 2013
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2013030416051832
3051-85866060-500e3e2ad1273c45e63198fceb
a10f6e863ffb31b9ca1df26781d3cc1aa29bc16f
-DA-3499-20130304154708683022