To: | Defend, Inc. (joshlarsonesq@gmail.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 85677974 - DEFEND - N/A |
Sent: | 3/15/2013 2:56:11 PM |
Sent As: | ECOM113@USPTO.GOV |
Attachments: |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 85677974
MARK: DEFEND
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Defend, Inc.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 3/15/2013
Summary of Issues Applicant Must Address
Section 1, 2, and 45 Refusal – Ornamental
Applicant has applied for registration of the mark DEFEND in standard-character form for:
Clothing, namely t-shirts, sweaters, shorts, boardshorts, pants, bikinis, shoes, hats, jackets and bandanas, in Class 25.
In support of the statement of use, applicant has submitted two specimens described as “Tshirts displaying the Mark.” Both specimens consist of T-shirts with the applied-for mark imprinted on them.
On the first, the term DEFEND appears in large lettering above a design of a skull wearing a hat and additional wording, “ALWAYS ALOHA DON’T MISTAKE ALOHA FOR WEAKNESS” with lines composed of triangles.
The second T-shirt shows the word DEFEND beneath of design of three paddles or similar objects. The term DEFEND shares a similar patterned design with lines on the paddles.
As a result, registration is refused because the applied-for mark as used on the specimen of record (1) is merely a decorative or ornamental feature of goods; and (2) does not function as a trademark to identify and distinguish applicant’s goods from those of others and to indicate the source of applicant’s goods. Trademark Act Sections 1, 2, and 45, 15 U.S.C. §§1051-1052, 1127; see In re Villeroy & Boch S.A.R.L., 5 USPQ2d 1451, 1454 (TTAB 1987) (holding an applied-for mark consisting of a floral pattern design used on tableware to be nondistinctive and merely a decorative pattern with no trademark significance); TMEP §§904.07(b), 1202.03 et seq.
When evaluating a mark that appears to be ornamental, “the size, location, dominance and significance of the alleged mark as applied to the goods” are all relevant factors in determining whether it is inherently distinctive. E.g., In re Pro-Line Corp., 28 USPQ2d 1141, 1142 (TTAB 1993); In re Dimitri’s Inc., 9 USPQ2d 1666, 1667 (TTAB 1988); In re Astro-Gods Inc., 223 USPQ 621, 623 (TTAB 1984); TMEP §1202.03(a).
The use of the applied-for mark on the specimen is merely ornamental because the mark appears in relatively large wording and is integrated with the design elements such that consumers would view the mark as part of the overall design of the goods. In other words, consumers would choose to purchase the applicant’s goods because they like the overall design and message conveyed, and not because they view the term DEFENDS as an indicator of source.
In appropriate circumstances, applicant may overcome this refusal by satisfying one of the following options:
(1) Submit a different specimen (a verified “substitute” specimen) that was in actual use in commerce at least as early as the filing date of the application (or prior to the filing of an amendment to allege use; or prior to the expiration of the deadline for filing a statement of use) and that shows proper trademark use for each international class identified in the application, notice of allowance, or allegation of use.
(2) Amend to the Supplemental Register, which is a second trademark register for marks not yet eligible for registration on the Principal Register, but which may be capable over time of functioning as source indicators.
(3) Claim acquired distinctiveness under Trademark Act Section 2(f) by submitting evidence that the applied-for mark has become distinctive of applicant’s goods; that is, proof that applicant’s extensive use and promotion of the mark has allowed consumers now directly to associate the mark with applicant as the source of the goods.
(4) Submit evidence that the applied-for mark is an indicator of secondary source; that is, proof that the mark is already recognized as a source indicator for other goods or services that applicant sells/offers.
For an overview of all the response options referenced above and instructions on how to satisfy each option online using the Trademark Electronic Application System (TEAS) form, please go to http://www.gov.uspto.report/trademarks/law/ornamental.jsp.
ADVISORY – Insurance Extension
An insurance extension request, if granted, would allow an applicant additional time to cure deficiencies with the already-filed statement of use that must be corrected before the expiration of the deadline for filing a statement of use. See TMEP §§1108.03. Such deficiencies include providing a proper specimen showing valid use in commerce before expiration of the time for filing the statement of use. See 1109.16(a). However, a granted insurance extension request does not permit an applicant to file another statement of use or further extension requests. See TMEP §§1108.03, 1109.17.
Should applicant file a timely “insurance” extension request, applicant would have until February 12, 2014, or 12 months from the date of issuance of the notice of allowance, to cure any deficiencies with the statement of use.
If applicant files such an extension request, the response deadline to this Office action will remain unchanged. TMEP §1109.16(d). A proper response must be received by the Office within six months from the date of issuance of this Office action to avoid abandonment of the application. 15 U.S.C. §1062(b); 37 C.F.R. §2.62(a); TMEP §1109.16(d).
Response Guidelines
To expedite prosecution of the application, applicant is encouraged to file its response to this Office action online via the Trademark Electronic Application System (TEAS), which is available at http://www.gov.uspto.report/trademarks/teas/index.jsp. If applicant has technical questions about the TEAS response to Office action form, applicant can review the electronic filing tips available online at http://www.gov.uspto.report/trademarks/teas/e_filing_tips.jsp and email technical questions to TEAS@uspto.gov.
/Kim Teresa Moninghoff/
Examining Attorney
Law Office 113
Phone: 571-272-4738
Fax: 571-273-9113
Email: kim.moninghoff@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.