To: | BRP-Powertrain GmbH & Co KG (tmip@drm.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 85673121 - MAX CHALLENGE - 13615-016UST |
Sent: | 11/1/2012 1:50:16 PM |
Sent As: | ECOM102@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
APPLICATION SERIAL NO. 85673121
MARK: MAX CHALLENGE
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: BRP-Powertrain GmbH & Co KG
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 11/1/2012
Summary of Issues
This non-final Office action contains the following issues that applicant must address:
Partial Refusal Under Trademark Act §2(d): Likelihood of Confusion
In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the goods and/or services, and similarity of the trade channels of the goods and/or services. See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Dakin’s Miniatures Inc., 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
The registered mark is MAXIMUM CHALLENGE for educational services in Class 41 identified as “providing kindergarten through 12th grade classroom instruction.” Applicant’s proposed mark is MAX CHALLENGE for services in Class 41 identified simply as “education.”
Comparing the Marks
In this case, the marks create a very similar commercial impression because they share the same meaning. Specifically, the word MAX in applicant’s mark is simply an informal and often-used abbreviation of the word MAXIMUM and is thus its synonym. See the attached dictionary evidence. Applicant’s mark MAX CHALLENGE is therefore the same in meaning as registrant’s mark MAXIMUM CHALLENGE; the similar structure of the two marks also creates a similarity in appearance between them. Consumer confusion has been held likely even for marks that do not physically sound or look alike but that convey the same idea, stimulate the same mental reaction, or may have the same overall meaning. Proctor & Gamble Co. v. Conway, 419 F.2d 1332, 1336, 164 USPQ 301, 304 (C.C.P.A. 1970) (holding MISTER STAIN likely to be confused with MR. CLEAN on competing cleaning products); see Ralston Purina Co. v. Old Ranchers Canning Co., 199 USPQ 125 (TTAB 1978) (holding TUNA O’ THE FARM for canned chicken likely to be confused with CHICKEN OF THE SEA for canned tuna); Downtowner Corp. v. Uptowner Inns, Inc., 178 USPQ 105 (TTAB 1973) (holding UPTOWNER for motor inn and restaurant services likely to be confused with DOWNTOWNER for the same services); TMEP §1207.01(b).
The marks truly only differ in that they sound different when read aloud. Thus, because the striking similarity in meaning and commercial impression between the two marks is enhanced by their similarity in appearance, the difference between the marks in terms of their sound does not overcome the similarities. On balance, the marks are therefore similar.
Comparing the Services
The examining attorney has also considered whether applicant’s services are the same as, or are related in commerce to, registrant’s services. She finds that they are the same because applicant’s broadly identified services (“education”) encompass registrant’s more narrowly identified services (“education services, namely, providing kindergarten through 12th grade classroom instruction”).
Absent restrictions in an application and/or registration, the identified goods and/or services are presumed to travel in the same channels of trade to the same class of purchasers. Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d 1344, 1356, 98 USPQ2d 1253, 1261 (Fed. Cir. 2011); Hewlett-Packard Co. v. Packard Press Inc., 281 F.3d at 1268, 62 USPQ2d at 1005. Additionally, unrestricted and broad identifications are presumed to encompass all goods and/or services of the type described. See In re Jump Designs, 80 USPQ2d 1370, 1374 (TTAB 2006); In re Linkvest S.A., 24 USPQ2d 1716, 1716 (TTAB 1992).
In this case, the identifications set forth in the application and registration have no restrictions as to nature, type, channels of trade, or classes of purchasers. Therefore, it is presumed that these services travel in all normal channels of trade, and are available to the same class of purchasers. Further, the application uses the broad wording “education” to describe the services; this wording is presumed to encompass all services of the type described, including those in registrant’s more narrow identification.
Conclusion
Because the marks themselves are similar and the services are the same, applicant’s mark must be refused registration under Trademark Act §2(d) as to the services “education” on the basis of a likelihood of confusion with the registered mark.
Partial Refusal: Mark Differs Materially in Drawing and Specimen
An application based on Trademark Act Section 1(a) must include a specimen showing the applied-for mark in use in commerce for each class of goods and/or services. Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a). The mark on the drawing must be a substantially exact representation of the mark on the specimen. 37 C.F.R. §2.51(a); TMEP §807.12(a); see 37 C.F.R. §2.72(a)(1).
The drawing of the mark can be amended only if the amendment does not materially alter the mark as originally filed. 37 C.F.R. §2.72(a)(2); see TMEP §§807.12(a), 807.14 et seq. However, amending the mark in the drawing to conform to the mark on the specimen would be a material alteration in this case because the mark on the specimen creates a different commercial impression from the mark on the drawing. Specifically, the addition of the apparently non-descriptive term ROTAX creates the impression that a company or brand called ROTEX is the source of underlying goods or services called MAX CHALLENGE. The words are all used together in a sentence on the specimen of use, and the words ROTAX MAX CHALLENGE are the only boldfaced words in the sentence. A consumer would therefore perceive the mark to be ROTAX MAX CHALLENGE, which adds a significant element to the applied-for mark.
Therefore, applicant must submit the following:
(1) A substitute specimen showing use in commerce of the mark on the drawing. See TMEP §807.12(a).; and
(2) The following statement, verified with an affidavit or signed declaration under 37 C.F.R. §2.20: “The substitute specimen was in use in commerce at least as early as the filing date of the application.” See 37 C.F.R. §§2.59(a), 2.193(e)(1); TMEP §904.05. If submitting a specimen requires an amendment to the dates of use, applicant must also verify the amended dates. 37 C.F.R. §2.71(c); TMEP §904.05.
Examples of specimens for goods are tags, labels, instruction manuals, containers, photographs that show the mark on the actual goods or packaging, or displays associated with the actual goods at their point of sale. See TMEP §§904.03 et seq.
If applicant cannot satisfy the above requirements, applicant may amend these goods in the application from a use in commerce basis under Trademark Act Section 1(a) to an intent to use basis under Section 1(b), for which no specimen is required. See TMEP §806.03(c). However, if applicant amends the basis to Section 1(b), registration will not be granted until applicant later amends the Section 1(b) goods in the application back to use in commerce by filing an acceptable allegation of use with a proper specimen. See 15 U.S.C. §1051(c)-(d); 37 C.F.R. §§2.76, 2.88; TMEP §1103.
To amend to Section 1(b), applicant must submit the following statement, verified with an affidavit or signed declaration under 37 C.F.R. §2.20: “Applicant has had a bona fide intention to use the mark in commerce on or in connection with the goods and/or services listed in the application as of the filing date of the application.” 37 C.F.R. §2.34(a)(2); TMEP §806.01(b); see 15 U.S.C. §1051(b); 37 C.F.R. §§2.35(b)(1), 2.193(e)(1).
Pending receipt of a proper response, registration is refused as to the specific goods “oils and greases for go-cart engines” that are under a use-in-commerce basis because the specimen does not show the applied-for mark in use in commerce as a trademark. Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a).
Although applicant’s mark has been refused registration, applicant may respond to the refusals by submitting evidence and arguments in support of registration. Applicant must respond to the requirements set forth below.
Clarification of Mark Required
Applicant must either (1) submit the following statement in the U.S. application: “Under the law of the country of origin, the foreign application or registration includes a standard character claim or the legal equivalent.”; or (2) delete the standard character claim from the U.S. application. TMEP §§807.03(f), 1011.01.
If the standard character claim is deleted from the U.S. application, the drawing of the mark will be considered a special form drawing. See 37 C.F.R. §2.52(b); TMEP §807.04. In such case, applicant must submit an accurate and concise description of the literal and design elements in the mark. 37 C.F.R. §2.37; see TMEP §§808.01, 808.02. The following mark description is suggested, if accurate:
The mark consists of the words “MAX CHALLENGE.”
Classification and Identification of Goods/Services
Where applicant’s goods and/or services are properly classified in other classes, applicant is required to either (1) specify the goods and/or services acceptably, add the appropriate international class(es) to the application, and classify the goods and/or services therein, or (2) delete the goods and/or services from the application. See 37 C.F.R. §§2.86, 6.1; TMEP §§1403 et seq. If applicant adds one or more international classes to the application, applicant must comply with the multiple-class requirements specified in this Office action.
Specifically, the wording “industrial oils and greases,” in Class 4, is unacceptable because it is too broad. Applicant needs to further specify the nature of the oils and greases for industrial use, e.g., “mineral,” “non-mineral,” “lubricating.”
In addition, the wording “lubricants,” in Class 4, is unacceptable because it is too broad. Applicant needs to specify the particular intended use for the lubricants, e.g., “for land vehicles,” “for industrial machinery.”
Next, the wording “fuels (including motor spirit),” in Class 4, is unacceptable because it contains parentheses. Generally, parentheses and brackets should not be used in identifications; parenthetical information is permitted in identifications only if it serves to explain or translate the matter immediately preceding the parenthetical phrase in such a way that it does not affect the clarity of the identification, e.g., “obi (Japanese sash).” TMEP §1402.12. Therefore, applicant must remove the parentheses from the identification of goods and incorporate the parenthetical information into the description.
Next, the wording “illuminants,” in Class 4, is unacceptable because it is too broad. Applicant needs to specifically identify its goods in commerce, e.g., “lighter fluid,” “candles for lighting.”
Next, the wording “fuel stabilizers… for vehicles,” in Class 4, is unacceptable because it may encompass goods properly classified in more than one international class. Specifically, “fuel stabilizers in the nature of chemical additives for vehicles” are goods properly classified in Class 1; however, “fuel stabilizers in the nature of non-chemical additives for vehicles” are properly classified in Class 4, as applicant has proposed, and simply need to be so identified. Applicant is therefore required to classify and identify the goods appropriately.
Next, the wording “clothing,” which appears twice in Class 25, is unacceptable because it is too broad. Applicant needs to specifically identify the items of clothing it offers in commerce, e.g., “shirts,” “pants,” “dresses.”
Next, the wording “headgear,” in Class 25, is unacceptable because it may encompass goods properly classified in more than one international class. Specifically, headgear in the nature of headwear such as hats and caps is properly classified in Class 25, as applicant has proposed, and simply needs to be so identified. However, protective headgear such as crash helmets and driving helmets is properly classified in Class 9. Applicant is therefore required to properly classify and specifically identify its goods.
Next, the wording “education,” in Class 41, is unacceptable because it is too broad. Educational services need to be identified by the particular nature of the service, e.g., “providing seminars,” “providing online classes,” as well as by the primary subject matter of the services, e.g., “in the field of go-cart driving safety,” “in the field of building go-carts.” Applicant therefore needs to so specifically identify its educational services.
Next, the wording “providing of training,” in Class 41, is unacceptable because it is too broad. Educational services in the nature of training need to be identified by the primary subject matter of the services, e.g., “in the field of go-cart driving safety,” “in the field of building go-carts.” Applicant therefore needs to so specifically identify its educational services.
Next, the wording “entertainment,” in Class 41, is unacceptable because it is too broad. Entertainment services need to be identified by the particular nature of the service as well as its subject matter, e.g., “providing live entertainment in the nature of music concerts,” “providing facilities for vehicle racing competitions.” Applicant therefore needs to so specifically identify its entertainment services.
Finally, the wording “sporting and cultural activities,” in Class 41, is unacceptable because it is too broad. Entertainment services in the nature of sporting and cultural activities need to be identified by the particular nature of the service as well as its subject matter, e.g., “providing live entertainment in the nature of music concerts,” “providing personal appearances by sports celebrities.” Applicant therefore needs to so specifically identify its entertainment services.
Applicant may adopt the following classification and identification of goods/services, if accurate:
Class 1: (Based on 44(e)) Chemical additives in the nature of fuel stabilizers for vehicles
Class 4: (Based on 44(e)) ______ {specify type, e.g., mineral, non-mineral, lubricating} industrial oils and greases; lubricants for ______ {specify, e.g., motor vehicles, industrial machinery}; fuels, namely, motor spirit; illuminants, namely,______ {specify, e.g., lighter fluid, candles for lighting}; lubricants, oils and greases for go-cart engines; non-chemical additives in the nature of fuel stabilizers, non-chemical motor oil additives and non-chemical fuel additives for vehicles; (Based on Intent to Use) oils and greases for go-cart engines
Class 9: (Based on 44(e)) (Based on Intent to Use) Headgear, namely, ______ {specify, e.g., crash helmets, driving helmets}
Class 12: (Based on 44(e)) Apparatus for locomotion by land, air or water namely, go-carts and structural parts therefor; go-cart engines and structural parts therefor; (Based on Intent to Use) go-cart engines and structural parts therefor
Class 25: (Based on 44(e)) Clothing, namely, ______ {specify, e.g., shirts, pants, dresses}; footwear; headwear; racing overalls; gloves; (Based on Intent to Use) clothing, namely, _____ {specify, e.g., shirts, pants, dresses}
Class 41: (Based on 44(e)) Education, namely, ______ {specify service, e.g., providing classes, providing seminars} in the field of ______ {specify, e.g., go-cart racing safety, go-cart construction}; providing of training in the field of ______ {specify, e.g., go-cart racing safety, go-cart construction}; entertainment, namely, providing ______ {specify service and subject matter, e.g., live music concerts, facilities for vehicle racing competitions}; sporting and cultural activities, namely, providing ______ {specify service and subject matter, e.g., live entertainment in the nature of music concerts, personal appearances by sports celebrities}; organization of sports competitions namely, go-cart racing; (Based on Intent to Use) organization of sports competitions namely, go-cart racing
For assistance with identifying and classifying goods and/or services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual at http://tess2.gov.uspto.report/netahtml/tidm.html. See TMEP §1402.04.
Requirements for Multiple-Class Applications
(1) LIST GOODS AND/OR SERVICES BY INTERNATIONAL CLASS: Applicant must list the goods and/or services by international class.
(2) PROVIDE FEES FOR ALL INTERNATIONAL CLASSES: Applicant must submit an application filing fee for each international class of goods and/or services not covered by the fee(s) already paid (confirm current fee information at http://www.gov.uspto.report/trademarks/tm_fee_info.jsp).
(3) SUBMIT REQUIRED STATEMENTS AND EVIDENCE: For each international class of goods and/or services, applicant must also submit the following:
(a) DATES OF USE: Dates of first use of the mark anywhere and dates of first use of the mark in commerce, or a statement that the dates of use in the initial application apply to that class. The dates of use, both anywhere and in commerce, must be at least as early as the filing date of the application.
(b) SPECIMEN: One specimen showing the mark in use in commerce for each international class of goods and/or services. Applicant must have used the specimen in commerce at least as early as the filing date of the application. If a single specimen supports multiple international classes, applicant should indicate which classes the specimen supports. Examples of specimens for goods are tags, labels, instruction manuals, containers, photographs that show the mark on the actual goods or packaging, or displays associated with the goods at their point of sale. See TMEP §§904.03 et seq. Examples of specimens for services are signs, photographs, brochures, website printouts, or advertisements that show the mark used in the actual sale or advertising of the services. See TMEP §§1301.04 et seq.
(c) STATEMENT: The following statement: “The specimen was in use in commerce on or in connection with the goods and/or services listed in the application at least as early as the filing date of the application.”
(d) VERIFICATION: Applicant must verify the statements in 3(a) and 3(c) (above) in an affidavit or signed declaration under 37 C.F.R. §2.20. Verification is not required where (1) the dates of use for the added class are stated to be the same as the dates of use specified in the initial application, and (2) the original specimens are acceptable for the added class(es).
See 15 U.S.C. §§1051(a), 1112, 1127; 37 C.F.R. §§2.32(a)(5), 2.34(a)(1), 2.56(a), 2.71(c), 2.86(a), 2.193(e)(1); TMEP §§1403.01, 1403.02(c).
With respect to the specimen requirement in 3(b) above in which a specimen is required for each international class of goods and/or services, the specimens of record are acceptable for International Classes 12, 25, and 41 only. Applicant must submit additional specimens if different international classes are added to the application.
(1) LIST GOODS AND/OR SERVICES BY INTERNATIONAL CLASS: Applicant must list the goods and/or services by international class.
(2) PROVIDE FEES FOR ALL INTERNATIONAL CLASSES: Applicant must submit an application filing fee for each international class of goods and/or services not covered by the fee(s) already paid (confirm current fee information at http://www.gov.uspto.report/trademarks/tm_fee_info.jsp).
See 15 U.S.C. §§1051(b), 1112, 1126(e); 37 C.F.R. §§2.34(a)(2)-(3), 2.86(a); TMEP §§1403.01, 1403.02(c).
Disclaimer Required
Specifically, the attached dictionary evidence shows that CHALLENGE is a noun meaning a competition or contest. Applicant’s specimen of use for Class 41 shows that the services specifically include competitions and/or contests in the nature of go-cart races. The attached third-party registrations show that CHALLENGE is commonly used in commerce as a descriptive word identifying a contest of some kind, such as a race, football game, or spelling bee. U.S. consumers would therefore perceive the word CHALLENGE in the mark as merely identifying the nature and/or subject matter of applicant’s Class 41 services. CHALLENGE therefore needs to be disclaimed for services in that class, apart from the mark as a whole.
Applicant may submit the following standardized format for a disclaimer:
No claim is made to the exclusive right to use “CHALLENGE” for services in Class 41 apart from the mark as shown.
TMEP §1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
Questions
All relevant e-mail communications will be placed in the official application record; however, an e-mail will not be accepted as a response to this Office action and will not extend the deadline for filing a proper response. See 37 C.F.R. §2.191; TMEP §§304.01-.02, 709.04-.05.
Further, although the trademark examining attorney may provide additional explanation pertaining to the refusal(s) and/or requirement(s) in this Office action, the trademark examining attorney may not provide legal advice or statements about applicant’s rights. See TMEP §§705.02, 709.06.
/RM Eisinger/
Rebecca Miles Eisinger
Examining Attorney, Law Office 102
571-272-8845
rebecca.eisinger@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using TEAS, to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at http://tarr.gov.uspto.report/. Please keep a copy of the complete TARR screen. If TARR shows no change for more than six months, call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/teas/eTEASpageE.htm.